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How I Grew This: Real Stories of Digital Growth
Shifting the Search Paradigm: How Branch Discovery Powers On-Device Intent for Half a Billion Users with Harish Thimmappa
00:34:59
Branch Discovery is transforming how users interact with their devices by delivering hyper-personalized native search results and ads—all while protecting privacy. In this episode of How I Grew This, hosts Amanda and Adam sit down with Harish Thimmappa, SVP and GM of Discovery Ads at Branch, to explore how this standalone business unit is revolutionizing app discovery and mobile advertising through on-device intelligence, strategic OEM partnerships, and a relentless focus on user experience.