Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape. -Demystifies key metrics and tracking essentials for early-stage apps -Explores realistic payback periods and ROI expectations at different growth stages -Reveals how AI is transforming creative testing and app development -Provides actionable advice for solo founders entering the subscription app space