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Host
You have 25 years of venture experience from August capital to now lobby capital. You've invested everywhere from seed to pre ipo. Do you find that the greatest founders are quote unquote, good people, aggressive people? Is there a certain archetype that really comes through as correlated with the extreme power law outcomes?
David Hornik
I will only back people who are unflinchingly ethical and in fact part of my process.
Host
How do you define that?
David Hornik
There are definable truths, and if you are willing to, you know, if you are willing to stretch the truth, you are not unflinchingly ethical.
Host
Is pushing somebody to, to work a hundred hours a week, is that ethical? Is telling somebody you're going to go and deliver something that you, you're not sure that you could deliver, is that ethical?
David Hornik
Choosing how much and how hard you're going to push is not an ethics question. It's a culture question. And I do think that's an extraordinarily important question. I backed in a phenomenal entrepreneur and in his first startup, one of the, you know, one of the tenets of his company was work life balance. And then I backed his second company, and when he built his second company, said under no circumstances that going to be my tenant. Now, he remained an extraordinarily good human, a very devoted family man, but he realized that an emphasis on work life balance suggested that the startup world was not an unimaginably rigorous thing that one had to engage with, you know, all of one's energy. I don't think he became any less ethical when he said work life balance is not the thing we're focusing on. Selling something you think you can deliver, although you're not certain is one question. Selling something you know you can't deliver or you know you don't have is another question. And I would not back someone who is selling something that they know they aren't, they can't deliver. That is dishonesty.
Host
Private equity, you invest, you have this plan to get to the 2-4x return, you have this kind of very rigorous plan. And venture capital all relies on these outliers, these highly uncertain businesses. How do you, as a venture capitalist, build a career strategy around this uncertainty?
David Hornik
Man, it's crazy. I literally gave a talk this week about all the ways in which I've failed, you know, and I said, you
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David Hornik
venture capital is about disappointment. Because the reality is that I, I've invested in, let's call it 50 companies over the last 25 years, and every single company in which I invested, I believed could be a standalone public company. I don't invest in a company that I don't think has the capacity to be a standalone, private, you know, independent company because the best outcomes are a result of your capacity to do that. Right. And so, and yet of those 54 have gone public and, and been standalone businesses. I have a fifth, I think is a lot is the likely fifth. So you know, one in 10 of those companies has done the thing that is that I hoped was true of the other nine in 10. And so yeah, there's a whole lot of oh my gosh, I was wrong or that worked in a way I didn't think it was going to or the environment changed. But, but as long as you're backing astonishing people who you think are doing the right thing and one time out of ten it works, then the, the business model is a success and you get to, and you get to continue to do it.
Host
Does this string of disappointments in 9 out of 10 companies not working out the way that you envisioned? Does that get easier as you progress in your career? Meaning it's kind of becomes part of the, part of the expected ride that you have on a year, year to year basis.
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David Hornik
the way I think is the right way, then you have real and meaningful relationships with the founders, the CEOs, the people who are building these businesses. And so, and they are putting their entire lives into these things. And so for those things to fail is catastrophic and has a real human toll. And so there's no amount of time where I will, where I will feel better about that. You know, the people I care about experiencing something terrible, I will always feel terrible about that. Having said that, understanding the model, you can understand that that's the model that 1 in 10 has to be successful. But if you're a new venture investor and you have yet to have that one, and you know, you start seeing these companies fail and you don't know if you'll have the one, it is an astonishing amount of stress. And you know, the expression goes in venture lemons ripen early, which means the companies that aren't going to work are going to not work sooner than the companies that were. In my career, it took 11 years before Splunk went public. I had been the first Investor in Splunk. Three amazing entrepreneurs and a good idea. In year 11, it went public and my firm made hundreds of millions of dollars. And, you know, and I made the Midas list and. But in year seven, I was like, wow, I wonder if I'm terrible at it, you know, and so once you've had a splunk, then it is a little easier to say, oh, I think this will be all right. Although my mantra immediately thereafter was one more splunk before I die, you know, so it is easier because people will give you the benefit of the doubt, but it is not easier in the sense that you have any greater certainty that you'll achieve it.
Host
It's like these unteachable lessons. Everybody on an academic basis understands this 1 in 10 phenomenon when they go into venture capital, but they fail to really Internalize both the 1 and the 10. One of the most common things that venture capitalists say over and over again is I fail to realize how important those power law outcomes are, how singularly important they are.
David Hornik
I have four companies that I funded when they were a handful of people and double digit millions in market cap and very little revenue. And those four all went public, traded up past $10 billion in market cap, and each one produced hundreds of millions of dollars in profits. So those four really were the dramatic, you know, they, they had a dramatic impact on, on irr. About half of the others sold for some amount of money. We Made, made some money, broke even, et cetera. And then about half, half of the remainder went to zero.
Host
I interviewed Apoorva Mehta who's a fund to fund guy and he had over 500 investments and I believe 5, 5% of them, 25 of them return 77% of the fund. And I think a couple handful of them returned 50%. So like a small handful of companies out of 500 return 50, 25 return 77% which is another way of saying that 475 return 23%.
David Hornik
I was talking to an LP before Uber had gone public and he said that Uber reflected something like 80% of the total value of his entire portfolio and which made him very nervous. He's like I need it to go public, I need that to work. And it did. It worked out very well for him. That worked out fine. But at the time that made him extraordinarily nervous and that kind of concentration is unimaginable. Although now we have these companies that are worth, you know, they're going public at $100 billion and the next set may go public at hundreds of billions of dollars. Right.
Host
Sex will likely be a trillion dollar outcome. Anthropic hopefully will be somewhere close. I'm an investor in both of those, but hopefully they'll both be over a trillion.
David Hornik
But, but, but by the way, completely moronic as a multiple, right? I mean, I don't know when we stopped, when we abandoned multiples in these businesses. Like why is either of those companies a trillion dollar company? Why is anything a trillion dollar company? To tell you the truth. But if you look at the companies that are trillion dollar companies, there are many, many billions of dollars in revenue and many, many billions of dollars in profit which neither anthropic nor SpaceX are. So why would they be a trillion dollar company except that, you know, these markets are not rational. That's my, that's my takeaway. But for you, I hope you, I wish you good luck because if they end up a trillion dollar company, that will be an astonishing outcome for you almost where it, no matter where you invested and, and again power laws, it will, it will make up for and a bunch of businesses you liked and thought were going to be successful in our field.
Host
What's compounded the Most over these 25 years across the business, across your career, across your funds, across your investing network and reputation.
David Hornik
Right? I mean, you know, you enter the business, you've, you've worked with a set of people, you've know a fixed, you've involved in a fixed number of businesses, etc. And you know, over 25 years I have, I've invested in a great number of companies. I've worked with a huge number of executives in those companies. I've worked with an astonishing number of great lawyers, great bankers, great accountants. And then I started this conference called the Lobby conference, where I gathered together 250 of the most thoughtful entrepreneurs and investors to come together and just talk about the stuff that was important to them and that was extraordinarily multiplicative. Because I would say to folks like you, hey, David, it was great that you participate in this. Who should I invite? Who else would be an amazing participant and I'd get the next set of extraordinary people? And so, you know, 2, 500 people have been to some lobby conference or other. This year is the 20th anniversary and so I feel like I've had the incredible fortune to, you know, to touch a huge number of people and then it's up to you to have a reputation that, that makes that valuable. Right? I mean, there's some people where the more people they encounter, the more people dislike them.
Host
Ben Horowitz publicly shared that he went on one call. Him and Mark Andreessen went on one call to raise his last $15 billion fund. Obviously you have to go upstream of that. Why did that happen? It's not because that one call was so exceptional. It's because of that reputation they've built over similarly two, three decades.
David Hornik
Look at when they started their firm. They understood that they had been company builders. And so one of their very first partners, like partner, general partners in the firm, was one of the best PR people in the country. And they built a media empire before they built an investing empire. So that's one way to do it. That's not how I did it.
Host
The co founder of this podcast now runs this media empire, Eric Tornberg. So it all goes full circle. Maybe an obvious question, but how have you been able to compound your reputation? What does that look like on a day to day basis?
David Hornik
I talk about this thing called the transitive property of reputation. And mostly I talk about it in the context of trying to get to know people, et cetera, which is, if I have a deep relationship with you, I have huge respect. I think you've done extraordinary work, et cetera, and you have a deep relationship with someone else and you think they've done extraordinary work and are a fantastic human, then by the transitive property of reputation, I believe them to be an astonishing person until proven otherwise. And so when I returned to Silicon Valley, I'd been a Stanford undergrad. I met a bunch of amazing people. Jerry Yang, the founder of Yahoo, was in my freshman dorm. I came back to be a lawyer to represent startups, including Jerry. And the very first deal I worked on was Yahoo's acquisition of a company called Via Web, which was started by Paul Graham. So I had a relationship with Paul Graham before, you know, Paul Graham was Paul Graham. And then when he started Y Combinator and he had his very first demo day in Boston in his backyard, I flew out from California as one of the, you know, 15 VCs in his backyard, you know, so I think you have this opportunity to meet amazing people. So I came back to Silicon Valley. I said, oh, I get networking. You just catch up with the people you thought were amazing. And then it very quickly became clear to me that that is a confined circle. You've met those people already. And so the only way that you can do that is to say, how can I meet the friends of the people that I think are amazing so that I can then expand that circle. And if you do that forevermore, you will end up with astonishing people in your lives.
Host
First time I heard your name was when you wrote this article in January 2012 called Nice Guys Finish First Eventually. You still believe that today in 2020, 600%.
David Hornik
And I have no interest in backing Not Nice Guys.
Host
And why is it eventually?
David Hornik
Well, this article was a reaction to a research paper that had been written by professors at Harvard and Stanford Business School. And they had done some experiments where they, you know, tested outcomes by are you a good person, are you a mean person, are you an angry person, whatever. And they came back and said, there's a very clear, clear conclusion that the like selfish being people are the more successful people in these negotiations. And my article said that this was, that it was a failed experiment because it misunderstood the nature of business and certainly the nature of business in Silicon Valley. There is no such thing in our world as a one off negotiation. There's no such thing as a single transaction that does not influence and impact your reputation, your capacity to do other things. If you take the position that my job here is to help make you successful and I will pay it forward in a thoughtful way, that is a compounding asset that you have. And so even if in some early time someone, you know took advantage of you by being just duplicitous or whatever, right, the word gets out that they're duplicitous. Whereas over time the word gets out that you are someone who can be trusted. And so negotiations are different when you're someone who can be trusted than when you're someone who's duplicitous. So I just think that because real business value is created over time and through relationships, one cannot be a bad human, cannot be a duplicitous human, cannot be a tyrannical human and create long term business value.
Host
The next Google comes out and let's say it's OpenAI anthropic, there is a competition just to get in the round and there's, it seems, at least in the short term, an incentive to do or say anything to gain that round. How do you marry that with this idea of these compounding relationship and reputation games?
David Hornik
I think it's an important question. And as I was raising my lobby capital fund, I'd been at August capital for 20 years. August had a reputation that built over that time, et cetera. It was a bigger firm, a bigger fund. I was raising a smaller fund. And the LP said, David, are you going to be able to win these deals? It's a competitive world. Are you with your new brand and are you going to be able to win these deals? We just finished investing lobby Capital One and we did 21 deals in the fund. We issued 22 term sheets. We only lost one deal and we beat out Sequoia and Dreeson and big name firms. So how did, so how do you do it? Well, the answer is, listen, I'm excited to fund your company. Here's a list of everyone I've worked with over the last 25 years. You should call them and understand what it means to work with me. And by the way, you should do the same for the other people who are interested in funding your company and have them give you a list of everybody. Right? I dare them to give you a list of everybody. And because the way that my firm wins deals, the way I win deals, is we are referred to great opportunities by the people who trust us the most, who believe in us. And then when we are interested in funding a company, that extraordinary network of people who are all doing amazing things, then say, if you have the opportunity to work with these people, it would be in your interest.
Host
The founders that are most methodical, they're of course very methodical around who's on their cap table. And they do the diligence, they do the hard work and they surface the truth versus the people that are a little bit laissez faire about it. Oh, he seems nice, she seems nice. They tend not to build enduring franchises
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David Hornik
Yeah, no, I think it's, I, I gave a term sheet to a, to a founder once and he had six term sheets from very good firms. And he ultimately said, he ultimately said, david, I, I, I'm going to take your money. I'm looking forward to it. And I said, well, what was your process? And he said, I literally called references for each of these people and said, tell me about them. And, and I, and he said, I kept going until I got to a negative reference, until I heard negative things about it. And then I compared the relative firms and he said, you would not probably be surprised, but there were a couple of these investors. I only needed to make one reference call and I heard you bought pretty consistent. Yeah. And I heard really challenging things about them, you know, and so do the work, right? I think, I think venture investors need to do the work. I think there is a lot of irresponsible investing going on right now where people are funding things based on reputation and hearsay, et cetera, and haven't done the work themselves and that will go poorly. And then entrepreneurs should do the work because Rene Lacert, who was the very first entrepreneur I backed, I've funded him across two companies and I'm on his board today after 25 years. He has been stuck with me for 25 years. Imagine if I was terrible, that'd be a lot of years.
Host
Whenever I look at these incentive mechanisms, I like to take out the morality from them too, because I think a lot of times morality could cloud thinking and cloud judgment. And I very much like to seek truth and what's actually on the ground happening. And the way that I look at the bad reputation strategy or basically the zero sum strategy or the short term strategy is that it actually could work. It's just highly unlikely to work because think of it as every time you invest your chip stack, you get less and less chips. Now that doesn't mean you can't invest into the next OpenAI and do really well. But one is that's going to be your last bet. So you're not really creating franchise value. But two is it's a very risky strategy versus the person that invests, maybe undersells themselves and gains a reputation over time. Things could go against them. If they have a 10% hit rate, that still means you do 20 shots on gold, there's a 50, 50 shot that you might not hit anything. But over time, the odds start to probabilistically favor you.
David Hornik
Luck plays a big role in this business. You know, if you. If you miss the 1 in 10, then you know you are a failed venture investor. And if you get 2 in 10, you're an extraordinary venture investor. Like, that's. That's a. That's an absurdity. My brother was on the MIT blackjack team, right? So they would. They were card counters. They went to play blackjack, and you'd sit and count, count until the count was up, and then you'd sit down and you'd bet big for a period of time. And it, you know, it shifted the odds. It used to be, you know, 51% in favor of the house, and by counting, it was 51% in favor of the team. And there were weekends that they lost hundreds of thousands of dollars because there's still luck involved.
Host
Through Your article In 2020 12, you became good friends with Adam Grant, who I've heard so many great things about. He wrote this book, Give and Take. Tell me about the main lessons from the book, and which part of it do you agree with and which part of do you not agree with?
David Hornik
I agree with all of it, which was lucky because I only. I met Adam because of that article. He read the article, he was working on this book, trying to determine scientifically who were more successful people who were givers and people or people who were takers. And he had read the article that I had written, and he said, do you mind? Can we talk about it? And he and I got on the phone. It was supposed to be an hour. We spent a couple of hours. It was a great conversation. We caught up some more, and. And a story I told him about losing a deal ended up kind of the initial. The very first story in the book, Give and Take, which was amazing. Now, the reason he chose it is because I looked like an idiot. I had. I'd done all the right things. I'd been the good guy. I. I had a relationship with this founder. And then the founder said, look at my. I should go with you, but my head says I should go with this other investor. And so I'm not going to take your money. And then what happened is I said to him, well, that's the wrong answer. You know, that can't be the answer, and you should reconsider it. We had a long conversation. He ultimately decided to let me in the deal because of my reputation as someone who had been a giver, quote, unquote. Giver. And that's been a long relationship. Company's doing great. That's been fine. And that became the story in the book, what Adam discovered as he did the research. Adam is a professor at Wharton. He's a psychologist. He literally has an encyclopedic memory for these studies that have been done to test these various propositions. What he determined was there are sort of three types of people. There are people who are takers, they are trying to extract value from you. There are people who are givers, they are trying to insert value into the system. And there are people who are matchers who say, if you do this thing for me, I'll do this thing for you. And what he determined is that the givers are the most successful business people. What he also determined is that the givers are the least successful investment, you know, in business people. Right. And. And the reason for that is that if you just give without any concern for how it's affecting you, then people will take advantage of you. Right. Takers can spot a giver who is not worried about what they're giving away from a mile away, and it'll just take, take, take until you're, you know, a shell of this yourself. And so Adam essentially came to the conclusion that that best, you know, the best business people work that way. That the ones who say, how can I help you be successful? Because they want to see a universe in which the broader community is successful. Those people, you know, the Bill Campbell's of this world, are astonishingly successful. He's one of my heroes. He gave unendingly, and he. And. And as a result, did better than everybody.
Host
Let's say I'm learning to be an elite giver. And let's say I want to, on the margin, be helpful, let's say some people pleasing tendencies, but I also want to be successful. What are some best practices?
David Hornik
I teach. And so I encountered lots and lots of students over time. And I have many, many students reach out and say, hey, David, I'm thinking about this thing, or I'm trying to make a choice or whatever. Do you have 15 minutes? Do you have a half hour? Can we catch up? Et cetera. And I almost always say yes, because it turns out that by and large, you know, students are. There may be some takers in that group, but they, you know, but they haven't. They haven't operationalized taking yet. Yesterday, my morning was filled with these conversations of student of mine from Harvard Law, a former student of mine from Stanford, the brother of a kid on my daughter's soccer team who's now a CS major. And my wife often says, like, oh, my God, how do you have time? Is that really good use of your time? And my answer is it 100% is because it makes the planet better. I meet a great bunch of young people and someone of them is going to do something amazing or have a friend who does something amazing, et cetera. I recently heard from a student of mine who said, hey, one of my favorite people at Stanford Business School is this person. You should hear about his business. And I said, oh, of course. That sounds amazing. Take my favorite student. Transitive property of reputation. I meet with their. With this. This friend of theirs. I think the friend is fantastic. I'm a huge fan of the friends, but I couldn't get my arms around the business. I turned down the business. But I said, you should come to my conference. I think you'd enjoy it. That founder came to my conference, was a great participant. People loved having him there. He added a lot to the conversation. And then a few months later, I got an email, this was this week, saying, hey, one of the. My smartest friend has started this new company that I think you'll find interesting. Are you interested? Here's some info. Are you interested? I said, yeah, 100%. And then he introduced me, despite having turned him down, as David is my favorite venture capitalist, despite the fact that he didn't fund my company. You can't. There's no version where you can get to that outcome other than saying, how can I be helpful?
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Does that work for you?
Host
Because you're in this pool of Stanford Business School students, and how could others apply this strategy?
David Hornik
Yeah, I don't think that it's a unique pool, and I think that you make your pool right there. There are entrepreneurs who've come out of all sorts of spaces who have built all sorts of amazing things. And so I think the answer is, you know, you have to. You have to get in the pool.
Host
When I think about value add or helping, I think very much in compounding within a certain form factor. So I've learned this from many mentors with you. Obviously, you have this conference every year. You have these 250 people that are happy. They're introducing other people. You have a reputation, it has its own brand. The conference itself, with me, I obviously have the podcast. To me, that's a much smarter way to give than to give one to one.
David Hornik
I was the very first venture capital blogger. And my partner Andrew at the time said, you know, nobody's blogging About Venture. Why is that? You know, it's not like we have these secrets. Why shouldn't.
Host
The venture police aren't going to arrest you.
David Hornik
Yeah, exactly. So we started this blog, it was called Venture Blog. Initially it was written by me, Andrew Anker and Naval Ravikant who were all at August Capital. We started this blog. Ultimately Naval and Andrew sort of fell off. They were like, oh, that's a lot of work and we've got other things to focus on. And I wrote it for 10 years and, and it was extraordinarily valuable because people really wanted to understand the venture world in a way that nobody was sharing. If I were today that 33 year old kid entering the venture business, I would be on TikTok. You know, like I keep thinking like maybe I should be the TikTok VC. That's the platform that someone should be owning because it's, you know, from a media perspective it gives you a huge amount of leverage and opportunity. So I agree with you. You have to figure out what are, what is going to be multiplicative. Right. Because additive is too hard. So find that, find that thing.
Host
And you've gone through thousands of startups, if not over 10,000 to make those 50 investments. And there's this age old question about EQ and IQ in the general business
Narrator/Outro Voice
world, in the venture capital world, it
Host
seems to be settled that you want IQ over EQ. But is that really what you see in these $10 billion outcomes in terms of high IQ and EQs? Way down.
David Hornik
It's funny that you say it's well settled. I would absolutely not agree with that and I do not invest that way. Well, just I think there are lots of very high clock rate people who could never convince someone to give them money. Right? I mean we see lots of entrepreneurs. You say I've seen 10,000 business, I see about a thousand business plans a year. So 25,000 businesses. I meet with about a hundred of them a year. So 2,500 companies, it gets got serious with 250 of them funded 50 of them, that's loosely right? So I've seen an unimaginable number of people. And what you learn over time is there are a bunch of characteristics that help make you a successful entrepreneur. If you can't articulate the opportunity that you're building, if you can't articulate the reasons in which the problem you're solving, how are you going to convince people to give you money? How are you going to convince entrepreneurs to join you? How are you going to, you Know, there's just an, a huge range of things that you need to be able to do.
Host
But is it one of those things that's necessary on some level? You can't be completely oblivious to it. But IQ is where you get your list.
David Hornik
If I look at the, the great companies I've, I've funded and the, and the amazing companies have turned down, you know, the vast majority of them have not been built on iq. I mean, it's certainly, you know, Bill Gates and Microsoft is, is a very good example of what you're describing. My partner, Dave Marcourt, who founded August Capital and he hired me to be a venture investor, was the only private investor in Microsoft. And when, when I asked him, so why'd you fund Microsoft? He said, well, Bill Gates was like a 19 year old, but when I asked him about everybody else's business, he was smarter on their business than they were. He knew, you know, I was looking at all these companies, I'd say, what do you think of this company? And say, well, if they did this and this and this, they'd be successful. But they're not doing that because they're idiots. So clearly. And I think people viewed Gates as having more IQ than eq, right? But like Twitter, like the founders of Twitter, they were, they were perfectly smart. But I don't think that was an IQ thing. I'm not sure it was an EQ thing either. Sometimes you find the zeitgeist and you, and you get to ride the wave. Right? Dylan Field, who I'm a huge fan of, I think is an amazing young guy, you know, created Figma, has had this astonishing outcome and Dylan came to a class I taught and he was chatting about it and there was a near implosion of the company because his engineers were so mad at him at one point because he had not exercised sufficient EQ to understand what would motivate them and keep them engaged. And, and his board member, John Lilly, had to sort of come in and say like, hey, I, you know, here's some EQ to rent. I'm going to help you work through this. Right? I do that all the time with my companies. I spend a lot of time. I was, I literally just had lunch with an astonishing founder, but he is working his team too hard. Like the, I said to him, the engine is running too hot and even though you've had extraordinary outcome to date, at some point the engine blows. And so I think it's always a balancing act. But I would choose EQ before I choose IQ.
Host
If you could go back 25 years ago and you could give a younger David advice on what to avoid or what to do in order to accelerate his career. What piece of advice would you give him?
David Hornik
To me, it is all about the people, right? I, I have said no to some of the bigger companies in the world and I, and of course I regret that because from a economic standpoint, that was a bad decision. But there's no, there's nothing I could have told myself in year one that would have gotten me to say yes to those companies. That I think would have been good advice. Right. The reason I didn't fund those companies was I had good reasons that were, you know, I turned out to be that those things were not determinative. But it doesn't, wouldn't have changed how I'd behave. Right.
Host
People, relationship based style of investing, is it something that took a while to really prove itself? Did you ever have doubts that it might be the wrong strategy?
David Hornik
I didn't care because it was the only way I was going to engage in the business. So I think every young venture investor, first early venture investor, has doubts. If you don't, you're crazy. You know, I had a moment at five years into the venture business. I came home, we had four kids, put the kids to bed, sat down with my wife, and I said to her, you know, I came to realization today that five years into the venture business, it's not obvious that I'm a good vc, but it is obvious that I'm no longer qualified to be an attorney. And she said, wow, shouldn't you have thought about that? And I said, yeah, probably should have thought about that. And she said, well, that's not my problem. Go be a good vc. I was like, on it, you know, I think you, you're the venture business. When my partners hired me into the venture business, they said, david, this is an extremely individualistic business. We are a partnership. We'll help you make good decisions, but in the end, you're going to live and die by your capacity to be successful and by the decisions you make and the information you bring us and the things you do. And so are you comfortable with that? Can you get comfortable with that? And I was a cocky young guy and I said to this one particular investor, look, you've been wildly successful and I don't mean any offense by this, but if I had to choose between betting on you or betting on me, I'd bet on me. And he laughed and was like, okay, whatever. And then he hired me. You know, I have made A few mistakes where I have invested in people that I should have known to not invest in and and I did not show the discipline I should have to get to process to make sure I understood who I, you know, in whom I was investing. And that's the biggest thing I would change. And I change it today.
Host
Double click on that.
David Hornik
I can tell you now that I will never fund entrepreneurs until I have had dinner with them. I won't like it is I can be as excited about your business. I can think you're a smartest human alive. I can think you're doing building great stuff. But until I have spent a couple or three hours with you, just having some food with you and your co founder or co founders or whatever and understand you as a human, I may make a mistake about who you actually are. And I have and I don't intend to do that again. Now I could still be duped. I could still like make. But by and large, if you spend enough time with people, they reveal who they are and you can determine whether you want to spend time with them.
Host
I like to say somebody that pretends to be an honest person for 20 years, eventually they become an honest person. So taken to the extreme, you become who you pretend to be.
David Hornik
I mean, look, if that's the case, great. By all means, do you want to pretend to be a giver, somebody that
Host
pretends to be a bad person for 20 years, at some point you have to call them a bad person. On that note, David, it's been 14 years since I read that article about nice people. I do consider myself a nice person. So it's an honor to have you on the podcast and thanks so much for making time.
David Hornik
Really fun conversation. Thanks so much.
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Host
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Podcast: How I Invest with David Weisburd
Episode: E312: The Power Law of Reputation in Venture Capital
Guest: David Hornik (August Capital, Lobby Capital)
Release Date: February 25, 2026
Theme:
This episode explores the critical role of ethics, reputation, and relationship-driven investing in venture capital. Drawing on David Hornik’s 25-year career from August Capital to Lobby Capital, the discussion unpacks how the "power law" of returns relates to the power law of reputation, and why being a consistently "nice" and ethical investor ultimately yields both career longevity and outlier venture outcomes.
Ethics in Investing:
Venture and Disappointment:
The Power Law:
Reputation:
On Givers:
EQ vs IQ:
Self-Reflection:
Human Connection:
| Timestamp | Topic/Segment | |-----------|---------------| | 00:22 | Ethics as investing filter | | 01:37 | Culture vs. Ethics and honesty in startup promises | | 02:19 | The emotional reality of venture returns | | 05:30 | Human toll of startup failures, importance of founder relationships | | 07:41 | Real-life power law outcomes from Hornik's portfolio | | 10:47 | Compounding reputation over a career; power of the Lobby conference | | 13:03 | The transitive property of reputation | | 15:08 | The case for “Nice Guys Finish First Eventually” | | 17:17 | Tactics for winning deals via reputation | | 28:30 | Practical approach to being a giver; compounding value of giving | | 31:47 | Giving at scale: conference, blog, podcast | | 33:27 | EQ vs. IQ in picking and supporting founders | | 36:53 | Choosing EQ before IQ in investing decisions | | 40:00 | Never funding without in-depth personal interaction |
The conversation is candid, introspective, occasionally humorous, and marked by Hornik’s emphasis on humility, relationships, and ethics. Both host and guest ground their insights in real experience, often referencing past research, personal anecdotes, and practical advice for investors and founders.
In venture capital, outsized success is achieved not just by chasing high IQ individuals or playing zero-sum games, but by rigorously adhering to ethics, cultivating trust, and building reputational capital over decades. Relationships are the real compounding asset, and reputation—good or bad—will ultimately drive who gets access, who wins the best deals, and who endures beyond the short-term VC lottery.