Is this your business life?

Mountains of post-it notes are cluttering your desk, flip charts galore, your phone full of notes you’ve jotted down, in short – it’s chaos.

For Ingrid Brown, my guest in this episode, this was her daily experience. But it didn’t stay that way…

Ingrid is a seasoned brand and culture adviser with experience in B2B consultancy across the UK and Europe. She opens up about the initial fear many she and professionals face when approaching AI, and how gaining just a little knowledge can unlock game-changing results — especially for small businesses.

You’ll hear how she uses tools like Otter.ai, Perplexity, and Custom GPTs to turn qualitative research into meaningful brand narratives, freeing her to focus on the strategic work she loves.

Whether you're a consultant, strategist, or small business owner, this episode is packed with practical examples of AI supporting growth, improving productivity, and enhancing creativity — without losing the human touch.

Ready to go from curious to confident with AI? Hit play and learn how to make these tools work for you.

“I was drowning in insights” - Ingrid

You’ll hear about:

How AI can be an enabling tool rather than a fear-inducing technology.
The ways AI can help distil large amounts of data, and save time for strategic tasks.
The reasons AI should augment human knowledge, not replace it.
It being essential to critically analyse AI-generated content and data.
AI tool serving as virtual assistants to enhance workflow and efficiency.
Authenticity in communication remaining crucial despite AI's capabilities.

Connect With Ingrid:

LinkedIn - https://www.linkedin.com/in/brown-ingrid/

Bright Space - https://www.brightspacecomms.co.uk/

Bright Space on Instagram - https://www.instagram.com/brightspacecommsuk/

Bright Space on LinkedIn - https://www.linkedin.com/company/bright-space-communications/

Connect With Me:

LinkedIn - https://www.linkedin.com/in/accessible-ai/

Instagram - https://www.instagram.com/heather_aifnt/?hl=en

AI for Non-Techies - https://nontechies.ai/home

YouTube - https://www.youtube.com/@aifornontechies

Join my Academy - https://nontechies.ai/ai-academy

Produced by Between Tracks - https://www.betweentracks.com/

Overcoming the fear and embracing AI with Ingrid Brown