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A
I would just say the biggest misconception is that we're not as hardworking as we are. We're building a plane while we're flying it, but, like, we're also in a sky that's being built while we're flying through it.
B
Hi, everyone. This is Mirafal Zeri with How Much Can I Make? Today we're stepping inside a booming and yet often misunderstood industry, the cannabis farming. Our guest, Bec Muni, is the director of operation at Supernaturals New York. She's here to tell us what it's really like to run a cultivation farm and grow legal cannabis in New York State. Bec, first of all, thanks for being here.
A
Thank you for having me.
B
Yes, of course. Let's dive right in and tell us, how did you get into the cannabis industry?
A
It kind of came out of nowhere in some ways, but in other ways, it was. You know, it just made sense when we legalized in the state during the pandemic, and then by the time that was kind of winding down, the industry itself was actually starting to get rolling in terms of dispensaries opening and those kinds of things. I was a middle school English teacher. I had been a caregiver for my. My partner who had very prolonged illness with a brain injury. And during that time, I had taken what was like a lifetime familiarity with and enjoyment of cannabis to, like, kind of a whole new level with my understanding of the many different medicinal facets of the plant and the different ways to dose it and the different ways to kind of like, treat all different types of symptoms. I also myself got a medicinal cannabis license in, like, 2017 when they made PTSD a condition, because I also use cannabis for treatment of ptsd. Okay, so it was kind of both things, but the. I learned just so much more because of the illness my partner had come through. And then I wrote a bunch of books. I was a middle school teacher, and so I wrote a bunch of contemporary young adult novels. I got a book deal with macmillan. I was wrapping up my debut, and my spouse was actually doing a lot better. And I was like, okay, I'm ready to go back into something. I knew I didn't want to go into teaching. I kind of was flirting with the idea of going into publishing, but, you know, publishing is somewhat of a dying industry, and I found a growing industry instead.
B
Literally.
A
Yes, that's a joke. And basically, it became everything that I needed it to be. So I started. Actually, I got. My first job that I took was with this post harvest company. I was like a Manual laborer and kind of like the, like almost like chief of staff until they hired like a real chief of staff. And then I just networked out of that job. And the company I had gotten a job with, they were a startup. They still are, but they're a startup that basically tries to handle post harvest for farms. And what I learned from that position was that I really liked the. When I got on a cannabis farm, I was like, I like it here. You know, when we went to our first client engagement, I was like, I could actually, you know, see myself working in a cannabis farm. I very quickly reached out to the guy who was in charge of that farm and was like, hey, are you hiring? And this is so cannabis industry. First he was like, maybe, actually, yeah, you'd be great. And then he. And then he was like, actually I found out I can't hire people. But he had actually connected me with my boss. And basically it was the emerging time when dispensaries were not yet opened in the Hudson Valley because there was this loss to this like, injunction that was holding them up. And all of a sudden all of these farmers and people who had these crops, who had had no dispensaries to get their crop into. Now not only did they have some like, dispensaries opening up, but they had these marketplaces. And for the marketplaces, you actually had to staff it. So like, they all of a sudden needed people to be able to go represent their brand. None of them of course, knew, you know, like how to. Nobody, they were farmers. They don't know how to set up, you know, marketplace brand reps. Bas hired at first as a hand trimmer. I would go and I would like hand trim flour during the day. I brought like a little crew with me and we were just like hand trim as much as we could. I was paid by the pound to start out.
B
How much did they pay by the pound?
A
150.150A pound.
B
But it takes a long time.
A
Trimming is a funny thing. Hand trimming is a funny thing because it depends on the material. Well, there was one day where the material I was dealing was so fluffy and so light that I made $90 for an eight hour shift.
B
Oh, no.
A
Yeah, it was miserable. It was miserable. Like, I was like, I can't do this. But then there would be another day where it was a really dense, like, heavy bud with like, not a lot of leaf. And I cleared. Like, I. There were some days I did like £2. Wow. So like. Yeah, so it's so drastically different when you're hand trimming. But I basically wound up going from hand trimmer and CGS brand rep. All of a sudden someone was like leaving and he was the person who made the joints and none of the other guys on the team, because it was all guys.
B
Oh, it's not automated. You. You do it by hand.
A
So we have a machine, but the machine takes an operator. It's called like a futurola knockbox. It's one of the industry standards. And essentially, I don't know if you've noticed, but like, you know how all joints nowadays are like these cones and essentially there are machines that. There's like a loading tray and you load. Ours takes 100 and you load 100 cones into it. And then you basically put a tray that's been loaded with ground cannabis flour on top of it. And then the machine like, it's kind of. You kind of feel like a magician. And you know when like the magician pulls the tablecloth and everything falls. There's multiple things. You pull the thing and everything falls in from the papers and you pull the thing and everything falls in through the weed. It like looks like they're dancing. Like, it goes for like a minute and a half to three minutes, depending on what you set it at. And the cannabis falls down into them and then they just like dance like this.
B
That is funny. How big is your farm?
A
So we are a small company. There are only 10 people who work for our company, including the two owners who are both on maternity and paternity leave right now. We handle all of our operations, our cultivation, our processing, our distribution, all of our sales. We are all over the state when it comes to being in dispensaries. We are in about 85 dispensaries from like Buffalo to the Saranac Lake region and then down to Long island and Staten Island. We grow in two different locations, but they're only a half hour apart from each other.
B
And how many growing acres you have in each location.
A
So we actually can only grow a quarter acre on our campus. Yeah, we are a micro business license, but we basically we do. And we. We're fully sun grown, so we do rotating canopy. So we will do like three flips of a quarter acre. So it does wind up being about three quarters of an acre. We used to have our old license. One of the first licenses that came on the market was the adult use conditional cultivator license. That's what we had originally. And that was a. That was one acre. But we actually grow the same amount on a quarter acre. Now that we know how to rotate our canopy that we used to on a, on a one acre canopy. And we're allowed to buy in £500 also as a micro license. We can also buy in £500. So we can find other people who have a similar operation, you know, who want to get rid of like bulk material. Since we have a brand that's out and we can like do something with that bulk material, we are allowed to buy it in.
B
How many different kinds of plants do you grow?
A
It depends. We used to actually grow more varieties. Now that we have a feel for the marketplace, what consumers want and kind of like the flow, we've actually started to grow fewer varieties. But I think this year probably I would say between 20 to 30 maybe.
B
How long do you have to hang it to dry before you can start packaging it?
A
You try to do it for I feel like it's like three weeks, is like maybe two weeks, but like we have to sometimes flip it over. But we actually have come up with a process where we don't stop the dry. Like so I don't know if you're familiar with the old paper bag method where people literally would just like cut the like dry, dry the weed to a certain thing and then put it in a bag to basically cure it. What the paper bag does is that it can still breathe. So whenever we are like under like pressure where it's like, oh, we have to harvest from this field and this stuff like is not, it's not where I want it to be. It's not, it's not dried to the point where I want to put it in its final curing state. We do this paper bag intermittent thing and then we let it stay in there for a while. It dries out its last bit and then we can put it into its final package.
B
So what is the process? How long does it take from sitting to harvest?
A
I would say like 10 to 12 weeks total maybe. So maybe some go like 14. But then we have quick like autoflowers are the fastest. Autoflowers are seeds that were hybridized with like ruderalis from like Russia. Other really short, fast flowering plant. Those will flower like super fast. Those are what we plant the earliest in the season. Those can be like eight weeks total.
B
Walk me through what is a day to day operation for you in the farm.
A
Like right now we have no plants in the ground because we are a sun grown operation. During the year we have my boss who's like the owner farmer. And then the past two years we have had one cultivation Employee who has done the entire field. I'm more on like the structural end, but for the actual day to day, like, like operation on the farm, we have two people who work the pre roll production. So there's the pre roll production lead and then he has an assistant and they make anywhere between like 5,000 to 10,000 pre rolls in a day. There are some days where instead of making pre rolls, they are using the grinder, the miller, so they might be milling up the flour. Then there is a technician who works on bucking. So that means removing the flower from the stem. And he prepares it for our. That's in one shipping container. Trimming pre roll, making and grinding in the other container. Not container really, but like a trailer that's been built out into a production space. That's our packaging area. So in that space there's. There's usually two to three employees weighing out pre rolls, like checking them for quality assurance, making sure that they look right. They'll fix the tip, then they package it. So we actually weigh them out, we put them into their packaging, and we hand sticker every single item that goes out the door. There's a production and inventory manager and his responsibility is to set the pace for the day. Like, basically like, you know, what's the plan? What needs to be done today? Which skus, like, which, you know, items are you working on? He will also inventory all the stuff through the seed to sale tracking systems. And so seed to sale is like everything. I always explain this to people, like when they're like, oh, why isn't it just like alcohol? And it's like it would be like alcohol if to make beer you had to tag every single barley plant and then track it from its origin to its final product.
B
That is crazy. Now I want to go back for a second to growing the plants. You must start with clones. No. Because if you'll get a male, it will kill your crop.
A
Feminized seeds. So we do grow from some clones. Yeah, but feminized seeds came out in like the early 2000s.
B
Never heard of feminized seeds.
A
Yeah. So you can, you can grow just. And know that when I buy seeds, even in my home grow, when I had started home grow, I would always buy feminized seeds. We grow mostly from seed at this point. We do keep. But each year we'll do a feno hunt. And a feno hunt is essentially where you grow a ton of the same seed. Like you grow a bunch of them and then basically you look for characteristics that you really like. Clones are Very stable. The reason why people work with clones is because they're very stable. You took them all from a plant plant, as opposed to these are all different seeds. And all the different seeds might have slightly different characteristics. There's one plant that we grow from seed called Purple Mandy and she grows as three distinct colors. There is a very deep purple, there is a very light soft green, and then there's a pink. And when you walk down the field, you will see whichever one that seed grew into is the phenotype. And then people will basically do pheno hunts and they'll try to select for characteristics whether it's, oh, I really like the way she looks, I really like the way she smells, I really like the way she smokes. That's usually the one that's the most important. But then it could also be for our needs. Oh, that seemed really like it was mold resistant. That seemed really pest resistant. You know that, like there was something about the way that that structure really like resilient against the nature.
B
Right.
A
So we have tended toward trying to female hunt for viability in our environment. And there are certain strains that we have been a hunted. We have something called Galactica. We have something called Super Cake and actually that super lemon piss, the cheetah piss, Straight lemonade. That's also.
B
Who names them by the way?
A
The breeder? Those. Well, actually no. So Galactica, Galactica. My boss came up with that one. Super Cake was actually. That's also him. So when you, when you vino hunt, you can basically make it your own name. It's like, it's like now, now it's like yours. But before that they all came with names. So the Galactica was originally it was a jet fuel gelato that was a pheno of jet fuel gelato.
B
What happens if we have a dry season? You have to water your plants, you have to fertilize. Right. And how do you keep the ground and the earth prolific?
A
Excellent question. People who work in living soil, especially with cannabis, because cannabis pulls a lot, like it's a very hungry plant. It pulls a lot out of the soil. You need to test the soil to basically know what you need to amend with. And we will do that with compost. We actually get compost from Ulster County. We don't put in any synthetic amendments, you know, no synthetic fertilizers. We use worm castings, bone meal, fish emulsion. There's this time of the year when they're making like the starts and like, like working with the holes where they're gonna put the Stuff in where my boss always comes in and he smells like, like fish. Like, I can't tell if I want to cook, cook it into like a Thai meal or like throw up. Like, it's, it's very potent.
B
Were you always interested in architecture?
A
I've always loved plants. I'm super nature, you know, Like, I'm a super nature girl. Like, one of the things about working for our operation in particular is like, it's pretty rugged. I always tell people the first when they're coming to interview. I'm like, I know right now you got stars in your eyes. You're like, it looks like cannabis camp. Yay. The first few weeks you'll be like, oh, I can't believe I'm here. And then eventually you'll be like, oh, this is hard. You know, like, I'm on a farm. Like, we all share one bathroom. It's a thing that I don't know. If I wasn't from like a hippie, like camping, you know, like rugged family, I don't know if I, if I would be able to hack it.
B
And what would be an entry level job in a farm like this?
A
So for us, it would be a packager or like an assistant position or like an apprentice position. We mostly bring on people and start with weighing out joints and putting them into their packages and stickering them.
B
And how much can they make doing it?
A
It's usually the starting wage is usually $18, but we try to go up pretty fast just because we don't have benefits. So in terms of, like, I, you know, we need to be paying like a pretty competitive wage. A lot of the companies that are like a larger company, like a Pharmacan or a cure relief, they're going to be offering 16 to 18 to start with a full benefits package. So we have to, you know, we have to give as good a wage as we can. We would love to pay everyone, you know, so much more. Like, we are that kind of company.
B
A small farm, let's say, like yours. How much can they actually make after all these expenses? And God forbid you have a hurricane in the middle and it kills your crop. And there's a lot of challenges in any farm.
A
Yeah, yeah. It's an excellent question. So in terms of what would we do if we had a catastrophic loss? We are allowed to appeal to the Office of Cannabis Management and purchase in more than our £500 if we were to have a catastrophic loss. To be honest, that's a question that's yet to be determined. Like, how much can one of these companies make? If you look at the statistics for other states, you will find that most cannabis companies are not profitable. I did some more digging in relation to some of the stuff I'm trying to figure out for our operation, and I saw numbers like maybe 10 to 15% typical profit, depending on how many million dollars a year you're doing in revenue. We get profits that we're able to reinvest. Like, we're able to reinvest in the company and do things that we need to do, but we're not at the point where it's like, oh, yeah, look at all this extra money, you know, like. But we are in a better boat than most people that I know in the industry. The question is, at what point as a small business, do you ever start making enough profit that it doesn't just go back into the small business? And I know that's not unique to cannabis. You know.
Yeah, I talk with a lot of small business operators and, you know, there's some things that are unique to cannabis. The hyper regulation, all that stuff. And then there's some stuff that's just like, well, it's a small business, you know, it's hard. And this is actually in terms of where there is like the subject of your podcast, where there's the most money to be made.
B
Right.
A
Someone told me early on that the most money to be made is in compliance. Like, compliance has to do with, like, the ways in which you are responsible for all of the regulatory bodies, whether or not it, like their guidance, whether or not it's the Office of Canada Management, OSHA or, you know, gmp, Good manufacturing practices.
B
I recently read that the prices of cannabis went down a lot. Do you feel it?
A
Yes. So this is what we in the industry call the race to the bottom. The race to the bottom is the plummet in flower price that happens in every state. I do feel it. It's interesting because we are positioned as a small company with a lot of, like, added value characteristics. Like, we're creating a lane right now. We call it craft cannabis, you know, like it's. It exists in other states, but in New York we're like actively, like, building it out. The only insulation you have against that race to the bottom is added value characteristics, things that people are willing to pay more for. I can't compete with people on a bottom line. I just had. I think I just lost a dispensary over the fact that I can't compete with one of the largest operations in the state on price point A Lot of it for us is about finding the right vending partners. We have our products priced where we can.
B
How do you protect the field so nobody will come and steal plants?
A
It's an excellent question. There's regulations for that. So you have to have a fence, you have to have an enclosure, you have to have a property breach, like so, like you have to be able to know, like if you have to have cameras, you have to have lights on certain things. There are a lot of things that I'm surprised the industry has been lucky about to this point. Point. Because, you know, if you have any familiarity with what it's like in California, you know, I know people who, whose job was to be security and I'm talking real security, you know, like, I'm not talking like, oh, I sit there, you know, with a little shirt that says security. For me, that's a big concern with sun grown, you know, depends on where you live and how remote your, your property is. But even that most of these addresses are public knowledge in somewhere, you know, like in some database with the ocm and it is a concern, but every. In terms of, with the ocm, anywhere where there is cannabis, there's supposed to be security.
B
What is an ocm?
A
The OCM is the Office of Cannabis Management. They're the governing body that oversees all of our, all of our regulations.
B
What is the biggest misconception about working in the cannabis industry in the farm?
A
I would just say the biggest misconception is that we're not as hard working as we are.
B
Right.
A
It's just really hard. You know, I always tell people it's like we're building a plane while we're flying it, but like we're also in a sky that's being built while we're flying through it because the OCM regulations change constantly. And we, you know, like, for instance, we didn't know we're going to be paying $5.10 for every case in tags. That's a massive, massive difference. And we have to just roll with it. I really think people think we're high and we are, but the, the being high actually enables us to be this resilient and flexible. We'll work like insane hours.
B
Right? What's the biggest reward of the business?
A
Cannabis is so important to so many people and so many beings. And the idea that for so long this was a thing that was just like in the shadows and you couldn't necessarily be open and talk about it with everyone. It has been so amazing to just have this be my professional life. And I get to talk with people and help them. And when people come up with to me and they're like, I've had people come up to me and be like, you're like, this thing that you guys made is like the only thing that gets me to sleep. This thing that you made is the only thing I use when I have sex with my partner. Like, just like all these different cool things that you're like, wow. We are literally increasing quality of life and joy.
B
Talking about joy, what is your favorite season on the farm?
A
Early summer. There's a lot of plants that are, like, just starting. They're really bushing out. There's like, we've got our computer companion plant, the calendula. Looks pretty, you know, like, everything is just starting to warm up and there's flowers everywhere. That whole, like, three week period where the plants are just starting to, like, really come into their own. It's nice because it's before the harvest, it's after the planting, and it's not the winter.
B
All right, and on that note, thank you so much. That was so interesting.
A
Thank you.
B
That's it for today. Thanks for listening. And if you like the show and want to hear more like it, please follow us. And until next time, stay curious.
Podcast: How Much Can I Make? — Real Jobs. Real People. Real Money.
Host: Mirav Ozeri
Guest: Bec Muni, Director of Operation at Supernaturals New York
Date: December 9, 2025
In this episode, Mirav Ozeri takes listeners inside the rarely-seen world of legal cannabis farming in New York with guest Bec Muni. As Director of Operations at Supernaturals New York, Bec shares practical insights, surprising realities, and the financial truths of running a small cannabis cultivation business. The episode covers Bec’s unique journey into the field, operational logistics of the farm, the economic realities of the new industry, and the joys and challenges of cultivating cannabis as a career.
[00:47] – [02:19]
[04:11] – [05:49]
[05:51] – [07:38]
[07:21] – [12:52]
[08:53] – [10:59]
[13:16] – [14:09]
[14:11] – [15:00]
[15:33] – [17:07]
[17:26] – [18:20]
[18:20] – [19:16]
[19:28] – [21:18]
On misconception of the cannabis industry:
“We’re building a plane while we’re flying it, but like we’re also in a sky that’s being built while we’re flying through it.” (Bec, [00:04], [19:30])
About the tough reality of early farm work:
“There was one day where the material I was dealing was so fluffy and so light that I made $90 for an eight hour shift.” (Bec, [04:25])
On regulations and seed-to-sale tracking:
“It would be like alcohol if to make beer you had to tag every single barley plant and then track it from its origin to its final product.” (Bec, [10:54])
About market pressures:
“The race to the bottom is the plummet in flower price that happens in every state.” (Bec, [17:31])
On increasing quality of life:
“We are literally increasing quality of life and joy.” (Bec, [20:46])
This episode demystifies the cannabis farming industry in New York, revealing a space defined by hard work, intense regulation, financial uncertainty, and deep personal reward. Bec Muni’s story and insights offer a candid window into what it’s like to build a career (and a business) on the front lines of a brand-new industry—dispelling myths and spotlighting both practical realities and moments of joy. If you’re curious about cannabis careers, this is essential listening!