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In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making.

I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.

I also shared practical tips on how to infuse these statements into the daily life of your business, such as:

Post them on your company website.
Include them in client intro and onboarding content.
Engage your team by asking how they've lived out the mission or worked towards the vision.
And more!

Join me next week for Part 2, as we delve into creating strong core values statements.

Head over to tashabooth.com/podcast for more resources and ways to work with me!

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