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In 1975, George P. Barnes Jr. opened Detroit’s first Black‑owned full‑service optical dispensary — and turned it into a multi‑entity enterprise that now manages vision benefits through a national network of more than 32,000 eye care providers. Joined with the next generation of leaders at Heritage Vision Plans, George shares how he used integrity, community purpose and strategic thinking to grow from a single optical center into both a retail operation and a benefits management company. The family unpacks why they split the business into two entities, how they’re navigating leadership transitions between generations and what intentional, mission‑driven succession looks like when you see your customers and community as family.

To learn more about how Chase for Business can help you plan for your business’s long-term success, visit https://entm.ag/CfBPodHVP

JPMorgan Chase Bank, N.A. Member FDIC

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