Loading summary
Chris Duffy
You're listening to how to Be a Better Human. I am your host, Chris Duffy and today's episode is a special one because we recorded this live in person at the TED Conference in Vancouver. And this is with a person who in many ways embodies ted. His TED Talks are some of the most watched ever. Julian Treasure is a musician. He is someone who has worked as a publisher and a marketer. He's a writer and a speaker. And the through line, through all of his many different various careers has been paying really close attention to the sounds that we make and to the things that we hear. Julian describes his work as asking us to pay attention to how the sounds around us affect us and to become conscious in our speaking and especially our listening. Julian's latest book is called Sound How Sound Shapes Our Lives, Our well Being and Our Planet and it is divided into four parts exploring the sounds of the planet, the sounds of nature, the sounds that humans make, and silence. Let's start with the sounds that we make as humans. So here is a clip from a TED Talk that Julian gave back in 2013 when he had already been thinking about this for years.
Julian Treasure
The human voice. It's the instrument we all play. It's the most powerful sound in the world. Probably it's the only one that can start a war or say I love you. And yet many people have the experience that when they speak, people don't listen to them. Why is that? How can we speak powerfully to make change in the world?
Chris Duffy
Keep listening to this show because you will hear Julian's answer to those questions and so many more. We will be right back after these ads.
Commercial Announcer 1
Save up to 30% on fall meal essentials during the Spice Up Fall event now at Whole Foods Market with sales on organic honeycrisp apples and winter squash. Grab fresh and mild swordfish steaks for a cozy pan seared mane or make a hearty stew starring no antibiotics ever. Short ribs for something sweet. Indulge in limited time pumpkin spice treats from the bakery and find even more in the aisles. Spice Up Fall and Save at Whole Foods Market in store and online only.
Julian Treasure
Boost Mobile Boost Mobile will give you.
Chris Duffy
A free year of service.
Julian Treasure
Free year when you buy a new 5G phone. New 5G phone enough.
Chris Duffy
But I'm your hype man. When you purchase an eligible device, you get $25 off every month for 12 months with CRED totaling one year of free service taxes extra for the device and service plan. Online only. Hey, it's Marc Maron from WTF here to let you Know that this podcast is brought to you by Progressive Insurance. And I'm sure the reason you're listening to this podcast right now is because you chose it well. Choose progressives name your price tool and you could find insurance options that fit your budget. So you can pick the best one for your situation. Who doesn't like choice? Try it@progressive.com and now some legal info. Progressive Casualty Insurance Company and affiliates price and coverage match limited by state law not available in all states. We're here today with Julian Treasure, an author, speaker and expert in the role of sound in our personal and professional lives. Julian takes two very crucial skills, speaking and listening, which sometimes are so basic to our everyday functions that we don't actually examine them. And he thinks about them in a very deep, very different way. Today I am sitting down in person with Julian at Ted's 2025 conference. Since you've become known as an expert on speaking and sound and the actual sound of your voice, there's a lot of pressure on the sound of your voice.
Julian Treasure
And of course, today you're interviewing me on a day when I've got a croaky voice, which happens to the best of us. So I apologize for that. But, yes, you have to live with this. I mean, I'm taking mentalyptus things. I've got lots of medications which will help with the condition, but you have to go with what you've got on the day. But there are exercises you can do to improve the voice and to, you know, it's like going to a gym and working on your muscles and then you've got more strength when you're out doing anything. It's the same with the voice.
Chris Duffy
It's also interesting to me because I think that often when people think about how to talk so people will listen, they focus kind of exclusively on the content, but not on how the words are delivered. Yeah, and it's really interesting that you reframe it so that it's not just what you're saying, it's also how you say it.
Julian Treasure
Both are really important. I asked that question to Chris Anderson, actually, for my book how to Be Heard. I interviewed him and I said exactly that. Which is more important, Chris? And he said, if I had to choose, it's actually content. Because I will listen to somebody delivering really important or weighty information in a boring way. I'll stay with them. But if somebody is speaking nonsense brilliantly, it's just irritating. So that's true. Nevertheless, it is very frustrating if somebody's giving you a really big gift and doing it badly. And I always say one of the greatest visualizations when you go on stage to give a talk is that you're giving a gift. You know, imagine that you're giving a six year old a wonderful present and how you feel at that moment. You have a big smile on your face, you're happy, you're excited. That's how you feel when you're going on stage. And to give the gift of whatever it is you're gonna say to people, that's a wonderful way to be. And it helps enormously to have that visualization. And it moves you away from being concerned about yourself and much more into a relationship with the audience which is generous and happy and based in love.
Chris Duffy
It also focuses you on what's really important. Right. Which is people don't really care if you look perfect or if you are stumbling a little bit over your words. They care about what you're giving them and what you're offering them. If you give someone a huge gift, that's a, that is going to be a positive moment.
Julian Treasure
But you want to give the gift beautifully as well.
Chris Duffy
Yeah.
Julian Treasure
So, you know, you drop it on the floor and it's. Something's lost. So it's just the same with the delivery. Yes. You've got a wonderful thing to give them, but you want to give it in an elegant and beautiful way, the way that's going to get it received in the best possible way. So delivery is very important as well as content. You can't just have one of them, you need to have both.
Chris Duffy
You go travel all over the world giving talks in front of hundreds and thousands of people. So you're very unusual in that you talk in this professional way. But for a regular person, I think probably the most common times when they'll have to give some sort of public talk or a presentation at work, or maybe they give a speech at a wedding or a party. Are there other moments that people ask you about a lot?
Julian Treasure
Actually, one to ones when it's somebody they find a bit intimidating, for example, or they don't feel heard, they don't feel that somebody's listening to them. And that's one of the biggest questions I get, is how do I get somebody to listen to me? Yeah. So all of these situations where you feel less than, you don't feel big enough, you don't feel good enough, that's a situation where it's tough and where you have to work through it.
Chris Duffy
Well, let me turn that question back around and ask you the question that everyone Asked, then how do you make people listen when you don't feel like you're being listened to?
Julian Treasure
Well, the way to not to do that is to say to people you're not listening very well. That doesn't go down extremely well with people. They get upset. And I'm a great fan of what I call contracts or agreements with people. So, for example, Chris, I've got something really important to say to you. Have you got five minutes to give me your undivided attention?
Chris Duffy
Absolutely. I know you're just role playing, and 100% I'm already in, though. Yes, you have five minutes.
Julian Treasure
And if you say no, I say, okay. If now is not good, when would be good? We make an appointment. And then if I start talking and you start doing your email or sending a text, I think I have a right to say, chris, you did say you give me your undivided attention for this. So even somebody who habitually isn't very good at listening or is very distracted or always has something in their hand, those people can still be made appointments with. And it's a very powerful way to get yourself heard and even to teach them the power of effective listening, which does require total focus.
Chris Duffy
One thing that I wonder about with people like that is sometimes you have this kind of very brief window when you start talking to someone where they're judging, is this worth my time? Is this worth my attention? And I feel like there's the positive and the negative side, which is if you can communicate it in a way that makes it worth their attention, they'll continue giving it to you. But the other side is, even for me, someone who I speak professionally, I don't feel like that's a big insecurity for me. If I know that I've lost someone's. If I've. I can see them say, what he's saying isn't important, I'm not gonna pay attention. It really gets me in my own head. And then I start feeling insecure, and it's hard for me to even think I should win them back after that.
Julian Treasure
There's a great system you can use to try and avoid that, because the mistake many people make is they work with what's called an inverted Minto pyramid, which is to say the preamble. So thanks for listening to me, Chris. And, you know, this happened, this happened, this happened. And, you know, really the reason I want to talk to you is this. And. And so on and so on and so forth. So what I'd like to ask you is this right at the Bottom, you know, it's like those emails you get where you read seven paragraphs before you get to the bit which is actually asking you what they want. Turn it round.
Chris Duffy
Yeah.
Julian Treasure
Start with, chris, I'm talking to you now because I need you to do this for me. The reason is this, and if you're interested, here's the background for what happened. So the pyramid is that way. You start with the point. If you always start with the point. It's like I would say to people, if they're devising content for. For a talk. There's an old system that they used to have, the essayists used to do this, which is say, say, say. Say what you're going to say. Say it, then say what you said. So you summarize at the beginning and the end. You give people the reason. It's like if you give people the why first, then you have them with you, they understand why it is, they should then give you their attention for the rest of whatever it is you're going to say.
Chris Duffy
I've heard doctors sometimes refer to this as like the doorstop moment where they have the whole checkup. And then right at the end, as the person's leaving the room, they go, oh, and by the way, is it a problem that I have a boil on my foot? That's a very graphic example.
Julian Treasure
But they say the thing that was.
Chris Duffy
The real reason they made the appointment at the very end after everything else.
Julian Treasure
Yes. Which is unfortunate. If you imagine the thing is a pyramid and you do the why at the beginning, then you captivate people immediately, as long as there's a reason for them to listen to it. And presumably you've thought about that. There's a concept I teach a lot in my work, which is the relationship between speaking and listening is circular. It's not linear, it's not, I speak, you listen. There is this circle going on all the time, because the way I speak affects the way you listen and the way you listen affects the way I speak. As you just said, you know, if you feel somebody's attention wandering, you start getting nervous and having to work harder and pressure mounts. So this is a circle that's going on all the time in a context. Now here we have a lovely context of a completely quiet room, microphones, everybody can hear everything that we're saying. That's not always the case, is it? You know, you wouldn't want to propose marriage to somebody. A noisy Starbucks shouting at the top of your. Well, you might, but you'd have to think about it.
Chris Duffy
You might Get a different answer.
Julian Treasure
You might. So we need to be conscious also of the context around us and try and optimize that. So that's about listening to the sound around us. Is this the best sound it could be? And then being conscious of the fact that everybody listens in a different way and it's a huge mistake. That's very, very common. People assume everybody listens like I do. They do not. And once you get that, it changes everything because you start asking the question, what's the listening I'm speaking into? So what's your listening now? Right now I can tell you're listening to me very attentively. You're looking at me, you're giving me signals that show me you're with me and so forth. If you were lolling back in your chair, staring at the ceiling, you know, I'd have a different feeling. Yeah. So what's the listening I'm speaking into is a great question to be asking because you can then adapt your delivery. Whether it's pace, tone, vocabulary, body language, content, it all can be changed to fit the person you're talking to. That's how you hit the bullseye instead of missing the target altogether.
Chris Duffy
It also is really interesting to think about this for me because I think there's quite a lot of information out there about how to speak and how to make yourself be heard. And especially in this kind of, you know, self help optimization space, there's a lot about how to be the person where people listen to them. And that's kind of very self aggrandizing. There's a lot of ego in that. There's much less in how to listen, how to be generous, how to give the attention to someone else. And one thing that's really resonating with me about what you're saying is the idea that when we listen really well, it's this virtuous cycle where the whole conversation, we get to speak better because we are listening well and the whole thing feeds on each other.
Julian Treasure
I'll give you a number. My TED Talk on speaking, which is the one that's gone completely ballistic and is the top 10 of all time, has been seen by five times as many people as my TED talk on listening. Now that says something to me. You know, we're in a world where we're very keen to be heard but not so interested in listening. And that doesn't work very well. If you think about it. If everybody is speaking to be heard and nobody's listening, that's, that's a fail. So listening to me is the foundational skill. And it's the thing that is, I think, in danger in the world today. We're seeing the lack of listening all around us in polarization, demonization, trolling, you know, aggression, rudeness, the conflation of opinions with facts, which I talked about in that TED talk on speaking, you know, as dogmatism, one of the seven deadly sins of communication that's all around us now. And it's all founded in not listening to other people, but being in oneself. I'm right, you're wrong. That's the way it works at the moment. It's so wrong. We're not in a zero sum world. Two people can be right and have different views because they're in their own perspective. They've got their own history, their own values, attitudes, beliefs, their own listening positions, their own everything. And they can have very different views and both be right. You know, people do everything and say everything for a reason. And once we start to accept that and listen to understand other people, that's a different world. And that's the world I want to try and generate. That's why my, my focus, my whole purpose in the world now is to generate listening.
Chris Duffy
Please keep generating your listening to this podcast because we're going to take a quick ad break but then we will be right back. Don't go anywhere.
Julian Treasure
Only Boost Mobile.
Chris Duffy
Boost Mobile will give you a free year of service.
Julian Treasure
Free year when you buy a new 5G phone. New 5G phone. Enough.
Chris Duffy
But I'm your hype man. When you purchase an eligible device, you get $25 off every month for 12 months with credits totaling one year of free service. Taxes extra for the device and service plan online only.
Commercial Announcer 1
This episode is brought to you by Capital One. Capital One's tech team isn't just talking about multi agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping using self reflection and layered reasoning with live API checks. It doesn't just help buyers find a car they love, it helps schedule a test drive, get pre approved for financing and estimate trade in value, advanced, intuitive and deployed. That's how they stack. That's technology at Capital One.
Darina (OpenPhone Co-founder)
Hi, I'm Darina, co founder of OpenPhone. My dad is a business owner and growing up I'll never forget his old ringtone. He made it as loud as it could go because he could not afford to miss a single customer call. That stuck with me. When we started OpenPhone. Our mission was to help businesses not just stay in touch, but make every customer feel valued, no matter when they might call. OpenPhone gives your team business phone numbers to call and text customers, all through an app on your phone or computer. Your calls, messages and contacts live in one workspace so your team can stay fully aligned and reply faster. And with our AI agent answering 24. 7, you'll really never miss a customer. Over 60,000 businesses use OpenPhone. Try it now and get 20% off your first six months@openphone.com tech and we can port your existing numbers over for free. OpenPhone. No missed calls, no missed customers.
Chris Duffy
And we are back. We're talking with Julian Treasure, author of the new book Sound Effects. That is Effects with an A, about how sound shapes our lives, our well being and our planet. And Julian's book is divided into four parts, exploring the sounds of the planet, the sounds of animals, the sounds of humans, and silence. Julian looks at how all four of those categories of sound affect us emotionally, physically and even spiritually. The book has been described as a manual for taking back responsibility for the sounds that we consume and the sounds we make. Let me just ask you this, which is in really like a practical way. If I want to make my voice sound better, I can warm it up. There's all sorts of vocal warmths that you can find that you have taught people. I can drink hot tea, I can do all these things that make my voice sound better. What are the practical, like exercises that people can do to listen better rather than speak better?
Julian Treasure
Well, first is to rediscover your connection with silence. You know, over half the world's population lives in cities now and very rarely experiences silence or nature sound, which is another topic entirely, and it's very tragic. So we evolved over maybe 300,000 years. Homo sapiens has been here and 3 million years before that, our ancestors. We evolved in pretty quiet situations. Birdsong, water, wind and so forth. We're now in a very different situation and we're dealing with noise all around us. So it's very difficult for us to listen because we become numb and silence is the baseline. There are different qualities of silence. I could go on about silence for a long time. Silence is amazing. It is a sound and it's a very important sound. Getting silence into your life is a very excellent way of resetting your ears, recalibrating, reacquainting yourself with a baseline from which you can then work and listen afresh. It is refreshing. Simply three minutes, a couple of times a day is very helpful. So you might have to go and lock Yourself in a bathroom or a closet or something in order to get it in a city. And you know, absolute silence. Not necessarily the quietest thing you can get. Of course, if you're lucky enough to live near nature, you can go and do shinren yoku, forest bathing, get out into nature and listen to beautiful tranquility as well. That's also good for you. So doing that and getting away from the noise, that's a very, very good thing to do in the first place. And then I have some exercises for listening skills in conversation, particularly like this. You're doing one of them very well all the time now, which is rasa, which is receive, that is to say, pay attention, look at the person who's speaking, appreciate the little things you're doing, like nods and you know, eyebrow blinks, raised eyebrows, smiles, head bobs, all of those. Exactly those kind of the S is summarize, which you've been doing as well. Often uses the word so it's a very important little word that got abused for years when everybody was starting every sentence with the word so. So what I've understood is this. Or so what we're saying is this. So what I got is that, is that right? Checks, receipt and then the A is ask questions. Ideally open ended questions. Why, what, which, when, where, who. Those kind of questions that do not permit the answer yes or no. So rasa, receive, appreciate, summarize, ask. That oils conversation very well. And actually a man told me after I taught him that, he came back months later and said, you saved my marriage with that thing. Wow. So it's very, very effective in conversation. So there's a couple of steps on the way to becoming a better listener. Silence, rasa.
Chris Duffy
I would say I am challenged the most by silence. I like to fill silence. I like to have jokes or laughter or overlapping conversation. And that's something I've really had to learn about. And one of the ways that I have learned about it is by professionally interviewing people. Because something that I think is kind of Journalism 101, interviewing 101 and yet is such an incredibly effective tool, I am always shocked by how well it works is ask the question and, and then don't say anything. Even if they don't answer right away, let them fill the silence. It's always interesting if you just fight. I have to really fight my urge to ask you a question and then clarify. If I just keep it quiet. It's incredible how something else will come up in there. Another thing that strikes me about silence is in your book Sound effects You have four sections, and one of the sections is silence. That is just as important as nature sounds, as in these other big types of noise. And yet I think many of us don't often think of silence as that powerful or something that we need to listen for.
Julian Treasure
It is so powerful, you know, in your job, as you just said to me, if you ask a question, shut up and let the person, even if you have to wait. That's not the only situation in which silence is very effective. Salespeople. The research I've done just seen recently shows that Most salespeople speak 60, 65% of a call and listen 35%. It's the wrong way round. In fact, the sweet spot for closing is to reverse that entirely. Listen 65% and speak 35%. And any great salesperson would tell you the most important part of the conversation is listening. And if you're closing in a sales conversation, you ask the question and do not say anything for the longest time. You can. It can get very uncomfortable. You might have to hold your leg like this and just sit, waiting. But if you do that, the result is always that the person will come back with some sort of question that you can answer. So it's really important. And the biggest mistake I see with people on stage is gabbling is filling every moment. That's where the you knows ums, all those fillers come from, is the uncomfortable feeling when there's silence. So, you know, I can do a thing on stage when I'm talking now, I can just stop.
Chris Duffy
That's my max right there. That's. That's where I got uncomfortable.
Julian Treasure
So if I'm standing there and I've stopped and I'm not looking uncomfortable or flustered or going red or, you know, the audience know there's nothing going wrong, and they're, they're going, ah, that's nice. A bit of peace and quiet. What shall I have for lunch? You know, and that's what I'm always thinking. Yeah, we all have a little pause. You can stop for the longest time. Really, three to five seconds is nothing. And silence is such a powerful tool. When you make a really important point, you can say this and then stop and let it settle, and then, you know, the thing will move on. So being comfortable with silence, I think, is the foundation of all powerful speaking. Really.
Chris Duffy
You also have an acronym for how to speak. Well, that's hail. Talk us through what?
Julian Treasure
HAIL is, okay. Hail, which means to greet or acclaim enthusiastically, which is nice. It stands for honesty, which is to be clear and Straight, not use jargon, not confuse people, not try and impress people with big words or, you know, complex ideas. Always what's the listening I'm speaking into? What kind of language is going to get this across in the most effective way? So honesty, clear and straight. The A is authenticity, which means being yourself. I love Susan Cain's talk. I remember I met Susan after that talk and said, you know, your life is going to change completely. After you did that. She gave a wonderful talk about the importance of valuing introverts. And actually, interestingly, when I'm on the speaking circuit, the vast majority of the professional speakers that I meet are introverts. We've all learned to go on stage and project and do a job and be comfortable with a thousand people looking at us, but nevertheless, we are introverts. And being authentic to yourself. I don't go on stage and do all sorts of, you know, running about and whooping and hollering. That's not me. So I'm very still on stage. I'm quiet and I talk in a sort of genuine, sincere way. That's who I am. So being authentic is very important. Pretending to be somebody else, it never really lands, unless you're an actor or you're doing a part, in which case brilliant. But if you're talking as yourself, be yourself. You are enough. The I is integrity, which means being your word. If you say it and then you don't do it. People learn that pretty quickly and your words just evaporate like puddles in the sun. They go. And the L, perhaps surprisingly, is love. And I don't mean romantic love. I mean wishing people well. Well, wishing as you walk on stage. You know, we talked earlier about the idea of giving a gift. You know, when I go on stage and if I feel I've got a gift to give people, I'm happy. And you know, I have a little acronym for the moment you're on the spot. It's another four letter, four letter acronym, bess, which is as you walk to the spot, breathe in. Cause your voice is just breath. And it's good for nerves as well. To do that. Expand your awareness to see the whole room. If you can take your stance and there's a great visualization I can give you for that. And smile because you're happy. You're gonna give a gift and then you get people smiling back and you've made a relationship with the audience which is positive and happy.
Chris Duffy
The smile one is interesting because I feel like that's one that I remind myself of A lot. Consciously. The way it was once told to me is if you're ever not sure what to do with your face, try smiling. And it is amazing how dramatically that changes the tenor of an interaction. If I just. Instead of giving them this dull, kind of intimidating face, if I smile and then we start having a. I mean, you obviously don't want to be smiling. If they're telling you a tragic story, then it's disturbing, right? But most of the time, it really does change things to have that kind of openness on your.
Julian Treasure
On your face when it's intentional. You know, there are people I've met who smile almost constantly because they've learned that, you know, they don't feel enough or there's something. They're trying to make connection all the time, and there's a discomfort about it. So they're smiling all the time. That becomes meaningless. So one of the great things I love about speaking, and particularly speaking on stage, is it's the time when I'm probably most conscious. You better be conscious. If there's a thousand people looking at you, when are you going to be conscious? If not, then. And I think a lot of the work that I do and a lot of what I talk about, both speaking and listening, is really about consciousness. It's about becoming a more conscious human being. So when on stage, it's conscious gesticulation, conscious stance, conscious of the connection with the audience and the listening I'm speaking into. Conscious of the way that dynamic is working. You know, are they looking tired? Is it just after lunch? You know, I often get that. What's called the graveyard slot. You probably do as well. Oh, he's a TED speaker. He can deal with that. We put him on it, too. Just when everybody's tired and so forth. So being conscious of the whole situation, when I go into a big venue, going to see the AV guys, you know, we've got wonderful crew here. Hello, I'm Julian. How are you? You know, making connections with people because all of it matters, all of it has an effect. So I love that whole process of switching on and being conscious about every step. The tech, the prep, the rehearsal, you know, the. The checks, the people around, and then the walking on stage and doing your best job to deliver. And I was very lucky with that last TED Talk. I'd done four in successive years before that, so I had practice. And so fortunately, I was able to do that one really well, which, you know, was quite important. Cause if you're gonna stand on the TED stage and speak about speaking That's.
Chris Duffy
The bar is high.
Julian Treasure
Yeah. That's. That's sticking your head above the parapet. Big time.
Chris Duffy
For me, with both speaking and listening, I come at this as someone who professionally has worked in comedy, but also I used to teach fifth grade at an elementary school, and I'm always so struck by how especially hale. All of those pieces are so much what it takes to talk to kids. And kids are such perfect barometers of whether you are being honest, authentic, whether you have integrity, and whether you're coming with love.
Julian Treasure
Yeah. Because they haven't learned how not to do that.
Chris Duffy
Yeah. And they'll just tell you, like, that's not true or you're not if. The biggest thing that I learned in the classroom was it is. So you have such a tendency as a teacher, especially a new teacher, to say, in our classroom, we do not throw paper into the trash. We get up and we put it in. And kids go, okay, well, if that's a rule, there's always at least one kid that says, well, I'm gonna test if that's a rule. And then they throw the paper in the trash and you don't do anything. And they go, okay, well, that's not a rule.
Julian Treasure
Then.
Chris Duffy
There was no integrity behind it. And adults are like that too. They're just a little sneakier about it, I think.
Julian Treasure
Yeah. Yeah. It's so true. So I think integrity is one of the most difficult things in life because we all like to impress people or to be liked, and we will say things to get liked. So ego is the driving force behind a lot of behaviors which are not very helpful and being conscious of that. One of the things I talk about is internal listening, Listening inside to the voice inside you. And a lot of people have a very negative voice. There's a critic in there going, you idiot, don't get on that dance floor. You'll mess that up. Don't do that. You know, all that kind of negative self talk. And the answer to that is to realize that you're not that voice. If you're not that voice, who are you? You're the one listening to the voice. Now, that's different. And the voice may be a part of you that's been damaged in the past. It's a fragment which is trying to stop pain from happening again. But if you're the one listening, you're the king or queen on the throne. The jester's coming up and giving you that. You can tousle its head and say, thanks, now go away. I'm going to do it anyway. So that kind of awareness of ego I think is really important, especially where it comes to integrity and to stopping the mouth from running off and making promises that we can't, writing checks we can't cash.
Chris Duffy
How do you think about humor and laughter as a part of this as well? I think one of the classic tips that people say is start with a joke or, you know, and I think that for me is often a shorthand because when you're standing in front of a room of 1,000 people, if they're silent or if you're standing in front of a room of two people, it's a little hard to know whether you're connected or not. But if they laugh, you instantly have that. Well, we must be connected because they are. There's this feedback immediately. So how do you think about that?
Julian Treasure
Well, it's lovely to do if that's you authentically. So you're a comedian, that's brilliant. I'm not and I would feel uncomfortable walking on stage with a prepared joke because I probably wouldn't deliver it brilliantly. And there's nothing worse than a joke that falls flat when the tumbleweed is blowing down the street. Anyway, let's move on. You know, it's not a comfortable moment. So if you feel proficient, if it's really what you do, if you're a funny guy, be a funny guy. If you're not. My style of humor would be more to make a self reflective or even to share what's going on for me in a kind of ironic or gently amusing way, which again makes that connection with the audience. Maybe something's happened on the way there or whatever it may be. Now I don't do that at the beginning of a talk because at the beginning of the talk I want them to get the why. So I don't do small talk. Yeah. Hey, it's a bit hot in here, isn't it? Oh, it's great to be with you. I'm really excited to be here in, you know, Vancouver. What a lovely city, isn't it? Do you live here? You know. No, I don't do any of that because I want them to have the why very, very clearly up front. And in fact, when I'm doing my, my talks on listening, I walk on stage and just say listen and then stop for a long time and then we talk about what's that? That's the sound of listening. It's a very important sound. Why is it important? And so forth. So you know, when you're starting something, you can Grab attention. You can make a controversial statement of some kind. Did you know this? Or you know, here's something that you're going to disagree with. You can ask a question, you can give them a huge result that they would like. Would you like to. Whatever it is, it's the why. And it's very important that that's the pinnacle of your pyramid. Everything flows from that. Then I might make jokes, I might be, you know, in my own little way, gently amusing, but I'm not going to crack gags, I'm not going to do routines, I'm not going to try and do, you know, stand up because that's not who I am. It would be inauthentic.
Chris Duffy
Yeah, I think that authenticity piece is something that. It is intuitive, but it's also not obvious and it's really difficult.
Commercial Announcer 1
This episode is brought to you by Capital One. Capital One's tech team isn't just talking about multi agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping using self reflection and layered reasoning with live API checks. It doesn't just help buyers find a car they love, it helps schedule a test drive, get pre approved for financing and estimate trade in value. Advanced, intuitive and deployed. That's how they stack. That's technology at Capital One.
Chris Duffy
I can't believe they're having a gender reveal for their dog. No, no, no, no. This is a breed reveal. Oh. So yeah, they're finding out the breed.
Julian Treasure
Of the puppy they're in rescuing.
Chris Duffy
So they could just be spending all their money on like pet insurance. Instead we got lemonade for Roscoe and it covered vaccines, microchipping. We saved 90% on vet bills.
Julian Treasure
Oh, here we go.
Chris Duffy
What do you think beige confetti means? I don't know that we'll never get this Saturday back. Get a quote for any breed@lemonade.com pet.
Commercial Announcer 1
Hi, I'm Kristen Bell and if you know my husband Dax, then you also know he loves shopping for a car. Selling a car, not so much.
Julian Treasure
We're really doing this, huh?
Commercial Announcer 1
Thankfully, Carvana makes it easy. Answer a few questions, put in your VIN or license and done. We sold ours in minutes this morning and they'll come pick it up and pay us this afternoon.
Chris Duffy
Bye bye Truckee.
Commercial Announcer 1
Of course, we kept the favorite.
Chris Duffy
Hello, other Truckee.
Commercial Announcer 1
Sell your car with Carvana today. Terms and conditions apply.
Chris Duffy
One question that I have for you, that it can be about authenticity, it can be about other things as well, is what when someone else is speaking, what should we be listening for?
Julian Treasure
I talk about listening positions and that's very important. There are lots of ways you can listen and there are many models of this out there. So people talk about active listening. I talk about conscious listening. That's the thing I like to talk about because the whole conversation to me is about consciousness and listening. 4 is one listening position. It tends to be what I would call critical listening, which is what's in this for me? Where's the value in this? Is this important? Is this useful? Shall I go somewhere else? You know, and you get a lot of that. I mean, the most uncomfortable situation. Anybody who's been to, for example, an exhibition, you get those conversations where people always looking over your shoulder to see if there's somebody more important that they should be speaking to. Checking your badge, you know, you significant. That kind of, that's a very hard edged critical listening. There's nothing wrong with critical listening. It's very useful in business. But it may not be what you want to take home. Where you might want to move into empathic listening, which is feeling the other person's feelings, listening with your heart as well as your ears and your eyes and going onto their island and really seeking to understand what's going on for them. You know, people say there's three things we want in a relationship. To be heard, to be understood and to be valued. And empathic listening does all three of those. But again, you wouldn't necessarily want to do that at work the whole time. Sometimes you have to be hard or discipline people or just be direct. And you know, empathic listening would not work in the army, for example, in the armed forces, do what you're told and there's no empathy in that at all. So listening positions, there are many, many, many of them. You can create as many as you like, but the key is to be conscious of where you're listening from. Listening for is very useful. Sometimes listening with listening out of, for example, faith or fear or listening masculine, feminine listening tends to differ quite a lot as well. So there are a lot of different.
Chris Duffy
Ways of listening, the masculine and feminine listening. I'm not surprised that before you said that it was a man who said, you saved my marriage with your, with your listening help. I feel like there's definitely a way in which we are socialized as men to be talkers, to be grabbing attention rather than giving attention and paying attention.
Julian Treasure
There are a lot of books about this. And with listening I talk about, male listening tends to be reductive. That is to say, for a point to solve a problem, to arrive at a given destination, there's a purpose to it. Whereas female listening tends to be more, what I call expansive. That is to say, there's no point to get to. There's no destination in mind. It's enjoying the journey with the person you're with, wherever it goes, really. And so if those get confused, you get conversations like, she comes home and says, oh, darling, I had a terrible day. This happened, this happened, this happened. And he looks up from the football game and says, darling, have a bath. It always makes you feel better. Now, in the male world, that's problem solved. Back to the football. In the female world, that was not what she was looking for. She was much more looking for, darling, sit down, have a glass of wine, tell me all about it. That's expensive listening. So solving a problem can be very useful sometimes, but we need to be conscious of the listening position we're in and if we can move into the other one, that can be the solution to. A lot of. You never listen to me. Which is the biggest complaint in relationships.
Chris Duffy
I'm just curious. I want to know what is your favorite sound?
Julian Treasure
Gentle rain on leaves outside the window.
Chris Duffy
And flip side, what is your least favorite sound? What gets under your skin and gives you the creepy crawlies?
Julian Treasure
I think these days it is lots of people talking at loud volume in a very echoey, poorly designed room where I'm trying to listen to somebody and, you know, it's 90 decibels plus of noise going on there. And I'm finding it, it's called the cocktail effect. It gets worse as you get older. I. I find that very challenging and also debilitating. You know, noise does fatigue us, it stresses us. And indeed, if you're in that kind of a situation for lengthy periods of time, it's increasing your risk of heart attack. You know, teachers work in classrooms which are quite noisy these days, and it may well be they're shortening their lives by working in those classrooms at 65 decibels, which is not that loud. You'd have to raise your voice to be heard, but it's not shouting loud. If that's the noise level day after day, your risk of heart attack is elevated. Lots of research on this now. So we need to be careful about these things and the kind of the casual noise. Architects don't listen to the buildings they make. You know, I have a TED Talk about that as well, and a plea to architects to design with their ears. That is the biggest thing that frustrates me now is being in poorly designed spaces and just getting assailed by noise.
Chris Duffy
Fantastic. Julian Treasure, thank you so much for making the time to be on the show. It was an absolute pleasure talking to you.
Julian Treasure
It's been my pleasure, Chris. Thank you.
Chris Duffy
That is it for this episode of how to be a better Human. Thank you so much to our guest, Julian Treasure. His new book is called Sound effects. That's A F, F, E, C, T S and he has also got a new online community that is called the Listening Society, which you can find out more about on his website. I am your host Chris Duffy and you can find more from me including my weekly newsletter and other projects@chrisduffycomedy.com how to be a Better Human is put together by a team of truly expert listeners. On the TED side, we've got Legends of sound. Daniela Valorezzo, Banban Chang, Michelle Quint, Chloe Shasha Brooks, Valentina Bohanini, Lainey Lot, Tanzika Sunmanivong, Antonio Le and Joseph de Bruyne. This episode was fact checked by Julia Dickerson and Mattea Salas. They listen closely to each and every detail. On the PRX side, we've got the Einsteins of audio movies. Morgan Flannery Norgill, Patrick Grant and Jocelyn Gonzalez. Thanks again to you. That's right, you the listener. Because without you listening, our audio would go unheard. Please share this episode with someone who you think would also like to listen. And we will be back next week with even more how to be a better Human. Until then, thanks again and take care.
Julian Treasure
Let me just. You can hear the breaks down there.
Chris Duffy
I think the warmup is my favorite one, is, you know you need unique New York. You know you need unique New York. Red leather, yellow leather. Red leather, yellow leather.
Julian Treasure
Gets the lips and the tongue going.
Chris Duffy
And then I also, just for fun, I like the small.
Julian Treasure
Big. Small, big.
Chris Duffy
That's a great. I mean, that's more for like the facial expressions, but that's a fun one.
Julian Treasure
Fantastic.
Chris Duffy
What's your favorite one? I feel like you talked about this in the talk.
Julian Treasure
Well, the siren. The siren I just did is really important for the whole voice. But I also like the rolling of the tongue which wakes my tongue up suddenly, you know, you feel alert and awake and so forth. Only Boost Mobile.
Chris Duffy
Boost Mobile will give you a free year of service. Free year.
Julian Treasure
When you buy a new 5G phone. New 5G phone. Enough.
Chris Duffy
But I'm your hype man. When you purchase an eligible device, you get $25 off every month for 12 months with credits totaling one year of free service tax is extra for the and service plan online only.
Commercial Announcer 1
Every day millions of customers engage with AI agents like me. We resolve queries fast, we work 247 and we're helpful, knowledgeable and empathetic. We're built to be the voice of the brands we serve. Sierra is the platform for building better, more human customer experiences with AI. No hold music, no generic answers, no frustration. Visit Sierra AI to learn more.
Chris Duffy
Par le tu francais hablas espanol parl italiano? If you've used Babbel, you would Babbel's conversation based technique teaches you useful words and phrases to get you speaking quickly about the things you actually talk about in the real world. With lessons handcrafted by over 200 language experts and voiced by real native speakers, Babbel is like having a private tutor in your pocket. Start speaking with Babbel today. Get up to 55% off your Babbel subscription right now at babbel.com acast spelled B A B B E L.com acast rules and restrictions may apply.
Host: Chris Duffy
Guest: Julian Treasure
Date: September 22, 2025
Recorded live at: TED Conference, Vancouver
This episode explores the art and power of speaking and listening with renowned sound expert Julian Treasure. Duffy and Treasure dive deep into practical techniques for ensuring your message is heard, how listening is just as crucial as speaking, and why sound fundamentally shapes our lives and well-being. The conversation’s tone is warm, insightful, and practical, packed with memorable concepts and actionable advice.
[06:45] Treasure highlights everyday moments—from one-on-ones with intimidating colleagues to wedding speeches—where people struggle most to be heard.
Practical tip: When seeking someone’s attention, don’t accuse them of not listening. Instead, “make an appointment” and agree on undivided attention. ([07:17])
Julian Treasure: “For example, Chris, I've got something really important to say to you. Have you got five minutes to give me your undivided attention?” ([07:37])
[09:02] Don’t bury your main point under preamble. Use the “inverted pyramid”: share your main point first, then back it up.
"Start with, Chris, I'm talking to you now because I need you to do this for me. The reason is this, and if you're interested, here's the background..." ([09:34])
Classic Advice: “Say what you’re going to say. Say it. Say what you said.”
[13:27] Listening is foundational but undervalued. Julian’s TED Talk on speaking has been seen five times more than his talk on listening—reflecting a culture that values being heard over hearing.
Julian Treasure: “If everybody is speaking to be heard and nobody's listening, that's a fail... Listening to me is the foundational skill... We're seeing the lack of listening all around us in polarization, demonization, trolling, aggression, rudeness...” ([13:27])
Hope: Treasure’s mission is to generate listening—the route to understanding, empathy, and connection.
“Getting silence into your life is a very excellent way of resetting your ears, recalibrating, reacquainting yourself with a baseline...” ([18:32])
“RASA... oils conversation very well. And actually a man told me after I taught him that, he came back months later and said, you saved my marriage with that thing.” ([20:36])
“The biggest mistake I see with people on stage is gabbling, is filling every moment... Silence is such a powerful tool. When you make a really important point, you can say this and then stop and let it settle...” ([23:41])
“I don’t go on stage and do all sorts of running about and whooping and hollering. That’s not me. So I’m very still on stage... That’s who I am.” ([25:01])
[36:08] Julian introduces listening positions: consciously choose how and what you are listening for—critical, empathic, expansive, purpose-driven, etc.
“People say there’s three things we want in a relationship: To be heard, to be understood and to be valued. And empathic listening does all three of those.” ([37:04])
Masculine vs. Feminine Listening: Reductive/problem-solving vs. expansive/journey-oriented ([38:43]). Relationships thrive when both styles are understood and balanced.
This episode stands as a compelling manual for anyone seeking to be heard—and to truly listen—in a noisy world. Julian Treasure’s wisdom underscores that conscious, authentic communication is essential not just for being a better speaker, but for being a better human.