Joshua Bandoch reveals how to persuade better in accordance with our natural human wiring.

— YOU’LL LEARN —

1) The major misconceptions hurting your persuasiveness

2) The six moral tastes to appeal to for more persuasiveness

3) How to get your stories to really resonate with people

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— ABOUT JOSHUA —

Persuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that work. He’s put them to use in hundreds of speeches written for senior government officials delivered to just about any audience.

Bandoch uses and refines these persuasion techniques on a daily basis as a think tank leader, where he crafts and communicates policies on issues like poverty, social mobility, education, and the economy to politically diverse audiences, including elected officials, local and national media, and grassroots activists.

• Book: How to Get What You Want: Mastering the Art and Science of Persuasion

• LinkedIn: Joshua Bandoch

• Website: JoshuaBandoch.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt

• Book: Thinking, Fast and Slow by Daniel Kahneman

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