The Dunning-Kruger effect is a cognitive bias where people with high ability on a given task tend to underestimate their competence, while those with low ability overestimate theirs. It's typically examples of the second half of that antithesis that make the headlines, but the first half is problematic, too, because sometimes the experts best placed to start a new business are the ones most held back by doubt. And that's why I love the controlled environment that In Vitro Capital has created to, essentially, employ potential founders to build businesses without all the unknowns of traditional entrepreneurship. And it works

Amir Barsoum is the founder, managing partner, and CEO of InVitro Capital, and he takes us through the vision behind it all. You can find Amir on LinkedIn at https://www.linkedin.com/in/amirmbarsoum/

I'm there, too, and open to all new connection requests (just mention the show) https://www.linkedin.com/in/brendanlegrange/

You can find In Vitro online at https://invitrocapital.com/about-us/ or on LinkedIn at https://www.linkedin.com/company/invitrocapital

Friends of the show include: https://www.ontap.co.za/pages/hoedspruit-store-details (for all your Hoedspruit-based bathroom needs), https://www.joinhumoni.com, and https://chaos-out-of-order.com/

Meanwhile, my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is discussed at https://confirmu.com/ and on episode 24 of this show https://www.howtolendmoneytostrangers.show/episodes/episode-24

And since you like podcasts, I'm also co-create hAIghtened senses with Christo van Zyl, in which will look at the intersection between human senses and technology, especially AI-powered technology.

Keep well, Brendan

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Growing a business in vitro

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