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Your main goals with your podcast cover art should be to:

Stand out
Be easy to read (at different sizes)
Be easy to understand what your show is about
Get people to click and learn more

You'll want to figure out these details:

Podcast Title
Podcast Description
Artist Name
3 Podcast Categories (here's a list to review with some tips)
Explicit or not

Articles On Designing Cover Art:

Canva

99designs

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How To Start A Podcast (Part 6/9)