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In this episode of How’d She Do That?, we step onto the fairway with Mary and Molly, the inspiring mother–daughter team behind Baffie Golf—a luxury children’s golf apparel brand that’s as much about heritage and storytelling as it is about style.

Baffie was born from a shared love of the game and a desire to create something timeless for the next generation of golfers. The name itself, drawn from a 19th-century Scottish term for a 5-wood, speaks to the brand’s deep roots in tradition. But Mary and Molly aren’t just looking back—they’re reimagining what golf apparel can be for young players today, combining classic design with the comfort and function kids need on the course.

We talk about how their unique strengths complement one another—Mary bringing entrepreneurial vision and love of the details, Molly bringing an eye for fashion. Together, they’ve created pieces that feel heirloom-worthy.

From sketching designs to telling stories, from honoring tradition to building something new, Mary and Molly share the joy, challenges, and lessons they’ve learned in turning their passion into a brand. Whether you’re a golfer, a parent, or simply someone who appreciates the beauty of family entrepreneurship, their journey is one you won’t want to miss.