Podcast Summary: "La SER amplía su liderazgo de la radio en España con 4.892.000 oyentes y logra su mejor dato en los últimos 12 años"

Podcast: Hoy por Hoy
Host: Àngels Barceló
Date: December 10, 2025
Source: SER Podcast

Overview

This special segment of "Hoy por Hoy" centers on the remarkable achievements of Cadena SER, as revealed by the latest Estudio General de Medios (EGM) in its third wave of 2025. The host shares and celebrates the station's record-breaking audience numbers, marking its strongest performance in the last 12 years. Alongside highlights of flagship programs, the episode emphasizes the station's leadership across all time slots in Spanish radio, both in traditional and digital formats.

Key Discussion Points & Insights

1. Historic Audience Growth and Market Leadership

• Cadena SER reaches 4,892,000 listeners, its best figure in 12 years.
• It is the fastest-growing radio station in this round of audience research.
• SER widens the gap with competitors:
  • Surpasses COPE by 1,347,000 listeners.
  • Doubles Onda Cero’s audience.

Quote [00:20]:
"La Cadena SER amplía su liderazgo de la radio en España con 4 millones 892 mil oyentes y logra su mejor dato en los últimos 12 años."

2. "Hoy por Hoy" Breaks Records

• The show, hosted by Àngels Barceló, attains a historic record of 3,405,000 listeners.
• Leads the morning slot by a near 900,000 listener margin over its closest rival ("Herrera en COPE").
• Beats "Más de Uno" on Onda Cero by 1,600,000 listeners.

Quote [00:42]:
"Hoy por hoy, este programa que escuchan que dirige Ángel Barceló, amplía aún más su liderazgo en las mañanas. Con una audiencia de 3.405.000 oyentes marca su récord histórico."

3. Dominance Across Programming

• "Hora 25" (Aymar Beretos): Best year yet, 1,137,000 listeners, leading night news.
• "Hora 14" (Javier Casal): 612,000 listeners at midday;
  • Weekend edition (Aida Bao): 451,000 listeners.
• "La Ventana" (Carlas Francino): 1,170,000 listeners, topping the afternoon slot.
  • "Suma tantos oyentes como sus dos inmediatos perseguidores juntos."
• "A vivir que son dos días" (Javier del Pino):
  • Saturdays: 2,060,000
  • Sundays: 1,990,000 (weekend morning leadership).

4. Overnight and Morning Show Excellence

• "El Faro" (Mara Torres): 245,000 listeners
• "Si amanece nos vamos" (Roberto Sánchez): 168,000 listeners

5. Sports Programming Leadership

• "Carrusel Deportivo" (Dani Garrido):
  • Avg. weekends: 2 million listeners
  • Largest Saturday/Sunday increases.
• "El Larguero" (Manu Carreño): 740,000 listeners
• "SER Deportivos" (Francisco José Delgado "Pacojó"): 501,000 listeners
• "Hora 25 Deportes" (Jesús Gallego): 268,000 listeners

6. Musical Radio Prowess

• Los 40: 2,854,000 listeners (market leader)
• "Anda Ya" (Dani Moreno, Cristina Boscá): 1,680,000 listeners
• Cadena Dial: 1,472,000 listeners
• "Atrévete" (Jaime Moreno): 761,000 listeners

7. Digital Transformation and Streaming

• SER leads digital/streaming radio with 1,452,000 listeners
• Prisa Media (parent company) is the top audio content provider in Spain, including all music and podcast platforms:
  • 10,128,000 daily audio consumers

Quote [02:50]: "Prisa Media lidera el consumo de audio en España por delante de todas las plataformas de música y Podcast con 10.128.000 oyentes diarios."

Notable Quotes & Memorable Moments

• On breaking records:

  "Con una audiencia de 3.405.000 oyentes marca su récord histórico." (A, 00:42)

• On overtaking competitors:

  "Superan casi 900.000 oyentes al segundo espacio radiofónico que es Herrera en COPE..." (A, 00:45)

• On collective thanks:

  "Así que muchísimas gracias." (A, 03:10)

Important Timestamps

• 00:00 – 00:30: SER’s audience record and leadership figures.
• 00:30 – 01:10: Morning program (“Hoy por Hoy”) record—margin over main competitors.
• 01:10 – 02:00: Performance of “Hora 25,” “Hora 14,” and “La Ventana.”
• 02:00 – 02:30: Weekend and overnight show dominance.
• 02:30 – 03:00: Sports programming audience numbers.
• 03:00 – 03:10: Digital streaming leadership and closing thanks.

Tone and Language

Àngels Barceló’s tone throughout is celebratory, grateful, and data-driven, marked by a formal but engaging delivery. She emphasizes the credibility of the data, the effort of the programming teams, and the loyalty of listeners, closing with heartfelt gratitude.

Summary

This episode is a testament to Cadena SER's sustained and growing leadership in Spanish radio, celebrating historic highs in listeners across all reference time slots and content genres—news, talk, entertainment, sports, and music. The episode, brimming with figures and comparisons, strikes a tone of pride and acknowledgment for both the broadcaster’s teams and its audience. Listeners come away with a clear message: SER holds the top spot across the board, and its commitment to quality, depth, and connection with society continues to yield record-breaking results.