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On this episode of the Huge Transformations Podcast, host Sheila Smeltzer sits down with Brad Davis of Best Exterior Cleaning in Seattle, Washington, to unpack one of the most honest kinds of growth stories in home services: rapid sales success followed by the hard reality of building operations that can actually support it. Brad shares his unconventional path from ironworker and crane operator to top-producing real estate agent and eventually exterior cleaning business owner, explaining how he helped grow the company from about $60,000 to $600,000 in a year through relentless networking, outreach, follow-up, and sheer volume of sales activity. Brad and Sheila also dig into what happened after that explosive growth. Brad opens up about the breakdowns that came from scaling too fast without strong enough systems, including hiring issues, poor training, inconsistent job quality, operational chaos, and the financial pain of expensive mistakes. The conversation then shifts into what he is building now: clearer technician levels, stronger onboarding, better accountability, a more structured training process, and a roadmap for creating real career paths inside the business. Along the way, they talk about leadership, culture, recurring revenue, commercial versus residential work, and why long-term success in service businesses depends not just on selling hard, but on creating simple, scalable systems that help people win. Resources: Brad Davis – Best Exterior Cleaning Brad Davis on LinkedIn The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook The Huge Convention Transcript: Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Welcome today to today's Huge Transformations podcast. I am Sheila Smeltzer here with you and I am interviewing Brad Davis. Best exterior cleaning outta Seattle Washington. Fascinating story about Brad. I met him recently in the huge mastermind group and I had the pleasure of interviewing him today. Um, this is a guy who was an iron worker journeyman, got his spine crushed, uh, moved into real estate, became a top producing real estate agent, um, rookie of the year, and ultimately started an exterior cleaning company. And sounds to me like he can sell like crazy and we're gonna talk a lot about that. But he also, 10 Xed his company. One year going from 60,000 to 600,000 and he shares the trials and tribulations and the really difficult things that came along the way of that type of rapid growth. And we dive into that today and, uh, we have a great conversation and talk a lot about training. We talk a lot about. Sales. And, um, by the way, he's an excellent, um, digital creator, has excellent video content. Highly suggest you check out his stuff on social media. Um, and yeah, we're learning together here at the Huge Transformations podcast and really enjoy you joining us and listening to Brad Davis's interview and promise. You're gonna find some gold and you're gonna learn some things that either A, you can relate to. Or B, can help you prevent making some of the same mistakes that we do as entrepreneurs. So welcome to the huge community, and thank you for listening to today's show. Hello. Hello everyone. This is Sheila Selzer with The Huge Transformations Podcast. And thank you for joining us today. We have Brad Davis, Brad's with Best Exterior Cleaning outta Seattle, Washington, and, uh, a new, um, attendee with our huge mastermind group. Brad, welcome. Thanks, uh, thanks for having me. Uh, yeah, I'm exterior cleaner out of Seattle, Washington. Uh, happy to be here. Really love the huge convention. Yeah. So Brad, I, uh, you and I got to know each other a little bit whenever, uh, at one of the recent masterminds and we connected on the safety topic. Don't know if we're gonna get into that today, but, um, happy to. But, um, I'm just really excited to be able to get to know you a little bit better and share, you know, your experiences with our, with our viewers. Um, you know, I see that you've done some real estate. I see that you've done some iron work and you're about two years into your, uh, company in the exterior cleaning space. So, c tell us, tell us a little bit of your background please. Yeah, so, uh. So like a lot of entrepreneurs, I, uh, didn't do well in high school, uh, A DHD and dyslexia. And so that was a struggle. So I became an iron worker outta high school, um, four year, four plus years. Um, after being an iron worker, I was nearly crushed to death at work. Um, I have four fuse vertebrae in my lower back. Had to learn how to walk again. Took multiple back surgeries and years of physical therapy. Um, and I say it like it's nonchalant, but you know, it's kind of normal for me, uh, now. And so then I, um, after that I got into construction cranes, uh, was doing like mobile cranes and, and tower cranes, um, for a while. And then got an opportunity to work at Boeing, was a overhead crane operator at Boeing for five years. And then, um, started a, uh, cannabis processing company out of Oregon. Um, we. They make marijuana products. Mm-hmm. Um, realized I was in over my head, but I was a part of like a group that started it and decided I just didn't want to be a part of it. So I left that, uh, got into real estate, got like a top, um, top producer, uh, one year and rookie of the year, my first year. And, um, rookie of the year. Yeah. So they gave like a rookie of the year for our office. There were like 200 agents. Um mm-hmm. There was like five, five, uh, five rookies, five new people. And so I, uh, I, I actually, uh, proudly won it by quite a bit. Um, and then I got, uh, top five, uh, real estate agents in my offices, um, the next year. And then my third year things just slowed way down and I was just, look, I, it just wasn't. What I wanted to do long term. And so I looked for something that I could, a machine that I could build. I wanted to build a business that I could slowly work my way through every single position to where I could then be able to, um, have a asset that works. And so I knew right away to get, you know, coaching and training and things like that. Um, my first, uh, we started in September of 24. Mm-hmm. Um, September, October, November, and then December. Um, that combined, I did about $60,000. Um, and then after, uh, and then, and then, so that was 20 24, 20 25, uh, we pushed really hard. I, uh, essentially like brought on a partner who had, um, a really small, like one man show business that did a lot of multifamily. Okay. And I, um, essentially what I say is I took what he had and I put gas on it, and we did. Um, and he did like about 200 or less a year. Um, but he had a lot of, like, his wife was going through cancer treatment and, um, had two small kids and just couldn't really grow it. Um, there's just too many hats for him to wear between the business and home. Mm-hmm. Um, and so he, he, we partnered up and we did 600 K last year. And so we just like, uh, and it was, and about three quarters of the way through it all started like falling. So, um, I thought this was going to, you know, like I was selling and things were going really great and we just didn't have systems that really made what, like made it work. It was just like we were going off of. Momentum and just trying to make everything happen. And about three quarters of the way through the year, I was getting pulled out a lot for, um, uh, about, actually probably about halfway through the year I was getting pulled out of, of selling to go and fix problems and deal with things. And we just, my focus couldn't be in, in sales and trying to make things happen. So, um, we were just having to, you know, try and, and we were, we weren't training people as well as we could. We didn't have as good expectations as we could. We weren't hiring that well. We were just kind of doing everything okay. But we were selling really well. Okay. So it was a lot coming in, a lot of problems. And then we were delivering, but the, but we'd have jobs that were big, that were like, oh, this is gonna take us a week. And then it took us a week and a half or two weeks bec...

On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Fred and Christine Hodge of Clearview Washing, an exterior cleaning company in New Jersey that Fred started with his dad at 19 and that the couple later transformed into a fast-growing, systems-driven business. Fred shares how the company began with window cleaning and gradually expanded into gutters, power washing, and more, while Christine explains how joining the business brought a major shift toward structure, accountability, and scalable growth. Fred and Christine break down the biggest changes that helped them grow: moving from paper-based operations to software and systems, building a stronger hiring process, creating clear roles, and treating team members like career employees instead of temporary labor. They also talk candidly about working together as spouses, the boundaries they had to create between business and home life, and how building culture, confidence, and leadership within their team has become a core part of the company’s success. Finally, they share what it takes to move from one growth stage to the next, including why their path to $5 million now depends less on hustle in the field and more on elite sales talent, operational leadership, and continued investment in people. Resources: Clearview Washing The Process CEO (Christine Hodge) The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group Transcript: Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hey, it's Sid at the Huge Transformations podcast, and I'm really delighted you are here. It feels like it's been a whirlwind since the last time we recorded an episode, and it's like this. I just got back from six days in Mexico for a nice reset with my wife before we get started with a busy, busy cleaning season in our business here in Montana. And before that I was in Nashville for three and a half days for our mastermind. The huge Mastermind. And that's where we get, we get 40, 50, sometimes. We have 60 people get together in one room. These are all sharp, growth-minded business owners that really want to accelerate their business. They want to 10 x their business in the next three to five years, and we spend. Intense time together, working on process, working on a tool, working on a way to maximize their business. And this one was no different. It was probably the most in-depth process orchestration we've done on new product development, on, on role creation to help people advance and accelerate their business. And I'm, I usually don't bring this up, but I wanted to bring it up because maybe you as a listener, maybe you've got a business with, you know, five or more employees and you're over half a million, maybe over 700,000 in revenue, and you want to get to a million, you want to get to 5 million, but you feel like you're plateaued. If that's you, you gotta check out the Mastermind and just see if it's a right fit for you. 'cause it's designed. For people in that range. They're, they've got five or more employees, they're over 700,000 in revenue, and they want to get to 2 million, 5 million. We really want to grow a business that will grow and operate without you. That's what the huge Mastermind is for. So check it out@thehugemastermind.com. That link will be in the show notes. Didn't mean for that to sound like a, a promotion or advertisement, but it's, it's so valuable for people that are in that situation that feel like they've plateaued, that have kind of outgrown their capabilities, but they know they've got a lot more potential left. They just need to help. They need to find someone to help unleash that potential. So that's what the mastermind's for. But here's one thing that we decided to do last week as the, uh, the mastermind sort of leadership group. We publish. We published a book strictly for our mastermind members, um, little less than a year ago called the $10,000 Ideals book and the 10 K idea Book m. What that is, is that, you know, at a lot of our quarterly masterminds, we will have our members stand up and contribute and tell us what is your 10 K idea. The framework for the 10 K ideas has gotta be something that you have that's strategic or practically, um, tactical that they have, have actually done in their business in the past six months that has generated over $10,000 in fresh revenue in a 30 to 90 day period. So we just compiled 14 of these ideas and put 'em in a book that we could give to new mastermind members to help them jumpstart their membership in the Mastermind. What's really cool about that is each one of these ideas is worth over $10,000. Last year at the huge convention when, um, uh, before I introduced one of the speakers, I showed that book and I just turned to a page and opened it, and there was one particular. Tactic that was in there that I read and I'm like, guys, I'm gonna go home and do this in my business. It's a tactic we had never applied before. This was the end of August, right in the slow, the doldrums of summer. And I went home, gave it to my leadership team, my office manager. We sent out four emails to half of our database and one text message, four emails, one text message with this one specific tactic. And I wanted to prove that we would generate over $10,000 in fresh revenue. We ended up generating $26,400 in new revenue just from that one tactic executed one time. I was like, damnit, this is good. It works. So we decided to make this $10,000 ideal book available to anybody that wants a copy. So if you go to the 10 K book info, let me say that cleaner, 10 K, that's one zero. In the letter K 10 K book.info, you can get your free copy of the $10,000 idea book. I hope you do, and I hope you utilize it and implement some of the stuff that's in there. A couple day ideas in there that we've executed. You're gonna go, this is too simple. I can't believe it. Like it'll never work. Do it. It will work. It's already been proven. It's already worked for many, many others. And it'll work for you too. So this is our, my free gift to you. Go to the 10 k book info, get your copy of the 10,000 idea book and add it to your business repertoire and jumpstart your season with extra 10,000, 50,000, a hundred thousand in revenue. And just, you know, next time you see me at the convention or you know you hear me on the podcast, just gimme a thumbs up and say, thanks man. That was. Awesome. Make sure and get yours. Okay. That's a long lead up to today's show. Today's show, I had no idea how much I was going to enjoy the conversation and interview with our guests, Fred and Christine Hodge, Fred and Christine Hodge. They own a power wash or an exterior window cleaning company. Clear, clear wash. Oh my God, I'm so sorry. Frank. Christine, I messed up the name of your company. They've got a great company in New Jersey, this exterior cleaning. They've been in business for about 20 years and they have gone into a, a strong growth mode in the past five years. They've more than doubled the size of the company and they become leaders in the industry, teaching other people how to implement systems, implement good hiring, and hire leaders, and retain leaders in their company though. I hope you enjoy the conversation as much as I did and learn as much as I did from Fred and Christine Hodge. There are guests. Fasten your seatbelt. This was fun and fast paced, and you're gonna want to take notes. Just know that all the notes are in the show notes. Every link, everything we mention in the show notes, check it out. Fred and Christine Hodge. Hey everybody, this is Sid with the Huge Transformations podcast, part of the huge, um, the huge convention. I'm excited today 'cause I've got Fred and Christine Hodge together on the podcast and we get to, I I've, we, we've met at the huge convention. I've had a couple conversations with you guys. I've never had a deep conversation where I go, let me hear the backstory. Let me hear how you get started. And, you know, some of the growing pains along the way. 'cause you guys have grown a, a pretty significant, uh, exterior cleaning company there in New Jersey. And it's Clearview Clearview Washing, right? There's a clear view. Clear...

On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Molly Moran, founder of green sweep, an eco-friendly house cleaning company in Albuquerque, New Mexico that she built from cleaning toilets herself to a multi–seven-figure business with 35+ employees. Molly shares how a real-life asthma-triggering cleaning experience led to her “green” positioning, and how her original dream (inspired by The 4-Hour Workweek) evolved into building a company designed for profit, impact, and freedom. Molly breaks down the moves that helped her scale: staying focused instead of chasing extra services, investing aggressively in marketing + recruiting, and constantly pressure-testing pricing to support better wages and a more professional customer experience. She also talks leadership—why shifting from “managing” to coaching your team creates better outcomes—and how Profit First became a turning point in escaping “entrepreneurial poverty.” Finally, Molly previews CleanCon in Indianapolis (a residential-only conference built around connection, innovation, and education) and shares the real challenge she’s working through now: protecting space and energy while operating at a higher level across multiple businesses. Show Notes: Molly Moran The LIVE BRIGHT Show Molly Moran on Instagram The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Foundations Facebook Group The Huge Convention Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina. We are your hosts and guides through the landscape of growing a successful home service business. Sid Graef: We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show, just real-life owners that have been in the trenches and can help show you the way to grow profitably. Sheila Smeltzer: We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Sid Graef: Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in. Sid Graef: Hey everybody, it’s Sid with the Huge Transformations podcast, and today we’ve got a really great interview episode and conversation with my friend Molly Moran. Molly Moran runs a significant—uh—house… I can’t talk today, but I think you’ll get the point. She’s got a house cleaning company in Albuquerque, New Mexico. She grew it from scratch, from cleaning toilets to a robust multi–seven-figure business with 35 employees. She’s got her own podcast, The Live Bright Show. She has a coaching and training program called Live Bright, and she’s hosting an event. She runs marathons, and she’s got two really cool dogs. But you’re gonna enjoy our conversation ’cause it’s filled with insights and advice that she got early on and transformed the way she operated her business. So with that, I hope you enjoy the conversation with Molly as much as I did. Thanks for joining us today. Sid Graef: Hey everybody. Thanks for joining us on the Huge Transformations show. I’m Sid, and today’s guest is Molly Moran—and you are gonna have, I hope you have as much fun as I am. Molly, how are you? I’ve got a little introduction for you, but first, how you doing? Thanks for being on the show. Molly Moran: I’m great. I’m so happy to be here, Sid. Thanks for having me. Sid Graef: Cool. And I love your headshot. It just says “Bright” at the front and it shows like, “Let’s live bright.” So for those of you that have never met or heard of Molly—Molly’s from Albuquerque, New Mexico. Can you spell that for me please? Molly Moran: Oh, like for real? No. Sid Graef: The founder of green sweep, which is a substantial eco-friendly house cleaning business in Albuquerque. You host The Live Bright Show and you have the Live Bright community and you coach people and help them. And this speaks to me so—Molly, you help people make more money, have more fun, and have more freedom. And I am a freedom hound. That’s my biggest motivator. And fun comes right after that. And money is third, but still important. So we’re gonna talk about that some. And this year you and a handful of friends are hosting a live conference, a get-together in— is it Indianapolis? Molly Moran: It is, yes. Indianapolis, in March, called CleanCon. Sid Graef: CleanCon. First time I heard the name I was like, “Is this someone who got outta prison? Doesn’t have any tattoos—CleanCon?” Molly Moran: Sid—like, I’m like, “No, it’s a cleaning conference.” Sid Graef: And then the last part of my introduction, and probably the most important thing, is you have a dog named Bentley. Molly Moran: I do. And we have another dog—we got Bentley a sibling a month ago, and his name is Leo. Sid Graef: Very good. What are the breeds of your dogs? Molly Moran: They’re both little rescues. Leo is a schnauzer—we just got his DNA back yesterday. Bentley is a schnauzer… she’s like a schnoodle, but she also has husky and German shepherd in her. Sid Graef: Well, she’ll probably live 25 years with a good mix like that. Molly Moran: Let’s hope. Sid Graef: Before we actually get started, I met with a friend of one of my clients this morning—she’s an architect. She said the vendor booth that was the top booth most visited: they put down AstroTurf and they brought 10 puppies. People could just sit down and play with puppies. Molly Moran: That’s smart. That’s brilliant. Sid Graef: I’m like, instantly I was like, “I wanna be a vendor at somebody’s show, and I’ll take a bunch of puppies and popsicles.” Molly Moran: Great idea. Sid Graef: Let’s go back toward the beginning of your business career. Was green sweep the first business you started, or did you start before that? Molly Moran: That was my first business. I started green sweep in 2009, so it’s been a minute and a half. Very first business and pretty random, honestly. I was a victim of The 4-Hour Workweek, so I was reading it on a beach in Mexico in like 2007 and I was like, “I’m gonna go for it.” And then fast forward six months—I started a cleaning company. I was in the nonprofit world—program management. My trajectory was like, “I’ll be an executive director someday,” and then I was like, “I actually don’t wanna do this.” I kept getting bored and switching jobs, and decided I should start my own business. It could have been anything. I had certain parameters: low startup costs, I’ve gotta be able to do it, not high-technology focused. I had hired a cleaning service at my house at the time, came home one day and couldn’t breathe because of the chemicals they used. I triggered an asthma attack and I was like, “Oh, I should start an environmentally friendly cleaning company.” That’s literally how the idea came about. Sid Graef: When you started, what was the vision? Molly Moran: The vision was huge from the very beginning. I was living in San Diego at the time, had a sister here in Albuquerque, and we decided to start the business together. Albuquerque seemed like a friendlier place to start a business than California. Very quickly realized we were better off as sisters than business partners. I got it going and I worked in the business—I cleaned. I wanted to know how to do everything. I didn’t have deep pockets. I was scrubbing toilets and waiting tables at the time—doing a whole bunch of things as I got it off the groun...

In this episode, host Sid Graef sits down with Pat Clark, a longtime leader in the home service industry and the co-founder behind Bright Brothers Power Washing. Pat shares a raw, scrappy origin story—starting in the 2008 recession, sleeping in a van to attend training, and grinding through the first few years on “rice and beans”—before learning how mentorship, marketing, and relentless execution can turn a struggling operator into a true business builder. Pat breaks down the real turning points: hiring office support and salespeople (even before he felt ready), building systems by borrowing and adapting proven frameworks, and learning painful lessons around leadership, accountability, and hiring standards (including why background checks became non-negotiable). Sid and Pat also dig into Pat’s sales philosophy—why he strongly prefers in-person estimates, how communication becomes a competitive advantage, and how a simple, repeatable sales process can help franchisees win even when competitors undercut pricing. Finally, Pat explains the leap into franchising with Bright Brothers—why they chose to build a brand from scratch, what it took to handle franchise compliance and documentation, and how partnering with Contractor Nation accelerated the entire roadmap. The episode closes on mindset shifts that matter for any operator trying to scale: moving from scarcity to abundance, letting go of fear around money, and learning to grow faster by partnering with people who already built what you’re trying to build. Resources: Bright Brothers / Contractor Nation Ecosystem Bright Brothers Bright Brothers Franchise Opportunities Contractor Nation Prōfectus Sales Program (Contractor Nation) Books: Profit First EOS (Entrepreneurial Operating System) Connect with The Huge: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group Transcript Sid Graef: This is— they’re trying to plow the interstate there. I-35 goes right through Austin and they had… they just had two front-end loaders pushing down the interstate. I’m like, okay, that’s like, work with what you got. But that’s right. That’s a tough day. That’s a tough day. Yeah. Um, I used to live in Austin years ago. That’s where I went to school and there was an ice storm—caught ice storm once—and it… I mean it’s like… you know, the whole state shuts down. Put ice—everything shuts down. And I like… I walked to work. It was not a big deal. Wasn’t that cold, but it was so much fun. Be at work. I worked at Four Seasons Hotel at the time and all the guests that were there just kinda locked down and nobody could get to and from work. So there we had a skeleton crew for three days who got to stay in a fancy hotel. I was like, nice. Wow, this is awesome. But anyway… well, cool. Well, let me—lemme do an official start. Hey everybody, this is Sid Graef and welcome to the Huge Transformations podcast. My guest today is Pat Clark, as you can see. And Pat’s been part of the home service industry for a very long time—been a leader in the industry as well. Right now you’ve got Bright Brothers power washing, and it’s… you have your own location, it’s a franchise as well. You started with Precision Pro Wash, you developed Sales Boost, and now you’re franchising. So it’s a pretty big journey and I want to dig into it and learn about how you got started in business and literally—how did you start in home service business? And why… why would you do such a thing? Pat Clark: Yeah. So I do— I will correct you just a little bit there, Sid. So I don’t actually own my own location, which is amazing. And there’s a whole reason behind that, which we’ll get into. But no, home services, man, is my passion. It really is. Like, I got in out of necessity. I was 20 years old. I remember going to my first event— it was back in, shoot… 2008. And I literally— me and my wife slept in our van to go to a two-day event, ’cause I couldn’t afford the hotel, but I was like, hell or high water, man, we’re gonna make this business work. Right on. And so yeah, I slept… learned about non-pressure roof cleaning. Crazy, right? And just dove in. I went on the internet. Back then, we didn’t have YouTube. We didn’t have Facebook like we do today, right? It was forums. So 20-plus years ago, right? Like I’m on The Grime Scene and, you know, I’ll mention some names. And these guys were like, the OG, right? But OG boards, and I was researching roof cleaning, exterior cleaning, new construction, and so… You know, I went in full-time and it was hard, don’t get me wrong. Like the first three to four years was very difficult for us. Rice and beans in the wintertime. You know what I mean? Learning marketing, learning all that. And then I got a business coach, AC Laier. The man, the myth, the legend, right? And so he came to my location. I remember it was our last like $4,000. He literally— I pick him up from the hotel and I had a five-gallon bucket my wife was sitting on. He gets in the passenger seat. No— we’re in my work van. Right? That’s all I had. 1995 Astro Van. But yeah, picked him up and I was like, “Hey man, this is my last $4,000. Where do we go from here?” And you know, AC is a blessing. And so anyway, he taught me marketing. He taught me systems. He taught me how to get out there and sure enough, right? Like I just went for it. And the next time he came back out, he was like, “Dude, it’s like Jesus is strapped to your back.” Like I was executing. He’s done it, I’m gonna execute, and I’m gonna put in the work. Like I’m a worker, man. I’m gonna put it in. So, you know, home services… I found my passion. I started growing the businesses and then people were like, “Hey, can you speak at my event? Can you teach how you’re growing?” And so I was never outgoing, right? I was scared to talk to people. I barely made it through high school. I was in special ed. Like, I could tell you a crazy background. My dad was never in the picture. But I knew I wanted to talk to my previous self. Like if I can do it, I can bless somebody that they can do it, right? Take this vision, take this thing, and run with it. So I started teaching at events. I started teaching safety classes. Wherever I can kind of pitch in to the industry. And it was just overwhelming, as you know, Sid. We’ve been in this a long time where people are just amazing. I’ve got friends in so many states by teaching and mentoring and helping and whatever it was. And it was like—going back to the very beginning—I was scared to tell people my secrets, my stories, like how we were winning because it was that scarcity mindset: “Shoot, man, I got competition in my backyard. They’re gonna take food off my plate.” But I didn’t know at the time: no, man, you need to have an abundance mindset. When you bless others, it comes back tenfold. And so again, just teaching and mentoring and then people were like, “Pat, can you come bid this large job? I can’t do it. It’s too big.” I’m like, “Yeah, dude.” And I had these people start coming outta the woodwork, you know what I mean? You build these relationships. So to say how I got into it was really through necessity. 2008, recession was right there. I was working for a builder at the time and they were slowly going outta business. The writing was on the wall. And so that’s when I went full-time. Sid Graef: Oh, that’s great. I love a scrappy origin story where you go literally—like “Hey, I was up against the wall. I didn’t really have any other choices. Like we burned the bridge and we’re gonna make this work.” What were—like AC came out and helped you. So first you got a mentor, you got a coach, you got a guide, somebody that’s been down the road, it co...

On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Aaron Harper, founder of Rolling Suds Power Washing, to unpack what it really takes to build a scalable, coast-to-coast service business—without burning out or selling hype. Aaron walks through his journey from Hollywood talent agencies (working around names like Will Smith and Jesse Eisenberg) to B2B sales, and eventually into franchise development—helping grow service brands by hundreds of units before launching Rolling Suds. He shares how he walked away from a near seven-figure “dream job” offer while his wife was six months pregnant so he could start his own franchise brand from scratch, raise capital for the first time, and acquire Rolling Suds. Resources: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Foundations Facebook Group Transcript: Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hello my friends, it's Sid Graef. This is the Huge Transformation podcast. Thanks for joining me today 'cause we've got a great conversation with Aaron Harper. Who is Aaron Harper? Aaron is the founder and was the CEO until he hired a new CEO of rolling SUDS power washing. And that is the nation's first coast to coast power washing franchise. And you're like franchise. We're a bunch of solo business owners. You're gonna learn a ton from Aaron and how deliberate. And thoughtful. They have been in developing a franchise brand for power washing and really helping raise the level in the industry across the board. So we had a great time on this. We talk about a lot of stuff. There's a lot of resources that are mentioned, book books and podcasts and concepts and all of that. All of that's gonna be in the show notes. You can learn, you can check it out there. Um, but with that, please join me in this conversation with Aaron Harper and get to know my new friend and yours, Aaron Harper. Welcome to the Huge Transformations podcast, everybody is your listening. Uh, the Huge Transformation podcast is all about the journey, the journey of a business person, entrepreneur, usually in home services, but where they started and how they became successful and some of the challenges along the way. And I'm really excited I've got Aaron Harper on with us today. And as your, your name tag says Aaron, founder of Rolling Suds. First of all, thanks for being on the show with me today. Thanks for having me. I'm excited to get, uh, get to know you and, and talk about, uh, talk about all the stuff that we're gonna talk about. Yeah, a hundred percent. So I've got like 4,000 questions for you, but, uh, a little bit of background for you is not for you about you. So you grew up in California, you were a skater, surfer kid, got into, uh, looked like you wanted to get into the film industry and as an agent. Mm-hmm. And then somehow transitioned out of that and started working as an employee and a franchise, carpet cleaning franchise, and then kind moved up the ranks and then, uh, there's a whole lot more to the story. One thing that I, I can't wait to, we'll do it a little bit later, but you and I share something in common that is so obscure. It's like one in 10 million. I was shocked when I saw it. Not in what, just in some of the homework. Um, which, which might be fun for us to discuss a little bit, but how did you go from the. Skater kid to arts and entertainment, wanna be an agent and to get into franchising, like, tell us the backstory. I'll dig in a little bit more as we go. Yeah. So, um, you know, I, I, I, I grew up, uh, in Southern California, you know, my grandfather was really into film. I was really into film. I studied film. I saw Entourage, thought I wanted to be Ari Gold, except just a little bit nicer. Um, and, um, and, and then, you know, kind of put that, put that goal in my mind to, to do that. Um, left college, ended up having an internship, working for, you know, a, a, a producer, um, movie producer. Then went and worked at, um, talent agency and ended up working my way up as kind of an assistant slash like a agent and training. Working on the teams of like Jesse Isenberg, Melissa, Leo, will Smith, and like a bunch of other ones. And, uh, basically realized that like I didn't want anything that my bosses had and they were miserable. And it was just like I was working so, so hard. And I'm not afraid of hard work, but like it was, I mean, if you know anything about the Hollywood industry, like it's about as bad as you, as you think it is in terms of like all of the stereotypes that you've heard about the backside of the Hollywood industry are true and then some. And so it was just not a life that I wanted. I was really miserable. And, um, you know, I, I just said, made the decision to kind of abandon, abandon ship there. Um, worked, uh, in kind of a B2B sales role, um, to try to put some numbers on my, on my skillset. Like I learned a lot during that experience. Like, I learned how to manage really difficult personalities. I learned the importance of relationships. I learned how to stand out in a crowd of many aggressive, hungry people. So I, I, I, I value the experience, but it wasn't where I wanted to be 20 years later. Right. And, but in Hollywood, like so much of what you do is based upon who, you know, what parties you can get into, like all these different, like who, who you can have coffee with, like very kind of, um, obscure and like unquantifiable things. Mm-hmm. It's like very squishy. It's like what's your, your reputation like? So I wanted to put some numbers on my, my efforts and ended up working at a Fortune 15 company and being their top sales rep. Nationwide, um, and said, okay, I, I've got something here. And a buddy of mine was working in franchising, had a carpet cleaning brand, and um, he said, you should get into franchise development. And I was like, well, I don't really want to build Wendy's location, so what are you talking about? He was like, no, like 1-800-GOT-JUNK is a franchise. Chem Dry is a Fran franchise. Like there's all these businesses that in the home service space that are franchised that you can, um, that you can grow and build. And, um, I loved the idea of helping people become business owners. So I emailed his boss every three weeks until he hired me with no response, no responded emails, um, till like email number seven. Okay. Um, and um, and then I just worked in, so I worked there, um, grew that brand by about 200 units in three years, then worked at a car, uh, drywall repair franchise, grew that by about 223 units in two years. And then I was like, wait a minute, I can do this on my own. Um, and I left that to go find a business to franchise in the service space. Um, I wasn't particularly looking for a power washing business. Um, I was looking a bunch at a bunch of different industries, HVAC, roofing, plumbing, solar tree care insulation, lawn care line striping, epoxy coatings. Like we looked at, like, I looked at like 23 different businesses, but, um, power washing like the, the, the Wendling started, um, rolling uds in 1990. And, and they're just great people that I knew I could partner with. Um, and it was a great business. It's, it's a great business and I knew it could, I could replicate it in any, any market. We went into and acquired the brand in January of 23, and since January of 23, we launched our first two franchisees in June of 23. And we've gone from a single location, power washing business in Pennsylvania to 328 units operating in 30. 36 states, um, nationwide now. Okay. So that's, there, you're, that's the Reader's Digest version and jumping and going from beginning to end. Let's dig in, in the middle just a little bit. Sure. Well, in, in, uh, 2022, I, again, in that year, it's when you left the, uh, the, the patch franchise thing mm-hmm. In, uh, the, your bio since you were fired in like January, 2022 and your wife was expecting at the same time, which seems like a really scary time to go, Hey, I'm gonna. Not get another job, but we're gonna go build something. We're gonna get in franchising, but I don't even know what it is yet, like sell that. So it's actually him saying how you sell that, it's actually even worse than that. It's actually, yeah, it's even crazier than that. So my, um, my job that I was working at wanted me to take on a brand from scratch that they would've paid me...

In this episode of The Huge Transformations Podcast, Sid Graef sits down with entrepreneur and franchise builder Matthew Efford, founder of Lighting Pros and multi-location operator of Mosquito Joe. Matthew opens up about scaling from a small, grinding startup to a multi-location enterprise by building strong leadership, clarifying roles, and designing a business that supports, rather than consumes his life. After the heartbreaking loss of his son in 2020, Matthew completely restructured how he works. He shifted from 100+ hour weeks to a life centered around faith, family, and intentional leadership. During this conversation, he shares the systems and mindset that helped him build businesses that run without him, allowing his family to travel over 150 days per year while his teams continue to thrive. Resources: Lighting Pros Franchise Notebook LM Mosquito Joe Two Second Lean Lighting Pros The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group – Huge Foundations Transcript: Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hey, my friends, it's Sid over here at the Huge Transformations podcast. Thanks for joining us this afternoon or today, whatever time it is when you're listening. We've got a great conversation today with Matthew Efford. Matthew Efford has, um, lighting Pros down in Georgia. They've got multiple locations, couple franchise locations. He also runs a Mosquito Joe's operation. But more than that, he's a man of purpose and when you get to meet him and get to know him, you're gonna love how he has redirected his business and his life to support the things that he values in both, which for him, his faith, family, and business. A lot of us say that, but we usually put business first. So get ready for a great conversation and a ton of learning and insight. From my friend and soon to be yours, Matthew Eer. Hey everybody, it's Sid Graff and this is The Huge Transformations podcast. And today our guest is Matthew Eer. Uh, Matthew has got Lighting Pros down in Georgia, is that right? That's correct, course. 'cause you're the mighty Bulldog fan. That's right. Go dogs. Yeah. As well as, uh, was it last year your company was a top in the top 100? I think you replaced number 10. Yeah. Top 10. Yeah. Top 10 of the fastest growing, uh, businesses founded or managed by new JL? Yeah. That's pretty cool. 'cause uh, university of Georgia is no slouch as far as alumni and alumni business owners. Congrats. We, we've been very blessed. Um, it, it, it is foremost God's blessing on our business and then the amazing team that we have and also we've got some incredible customers that, that have supported us from early on, even when we didn't really know what we're doing. They're very gracious. We, we try to do a really good job s the way you wanna be treated. It's one of our core values. So yeah, it, it is been a lot of fun. Yeah. That's wonderful. Um, so we, we'll, we'll start here, uh, without giving the like large introduction, background, 'cause we'll pick all that up, but Sure. When you and I, uh, talked before the huge convention and then not long after, you and your family had just been kind of, I call it the epic road trip you had had committed to spending more time with your family and making memories with your kids. And how long were you guys on the road? Yeah, so, um, we were on the road, we were on the roof for a 45 day stint. Um, and then we, before that we basically, we were gone for two weeks, home for a week, gone for 45 days, home for two weeks, gone for three weeks, home for a week. Going for a week. We we're just kind of on and off the road a bunch. And, um, we will have traveled 120 something days, something like that, 150 days this year by the end of the year. Okay. So, and I'm gonna loop this together. So you have lighting pros, you do holiday lighting, you do landscape lighting. You do permanent lighting. So my assumption was this, oh, Matthew's got, you've got your poop in a group and you're, you've, you know, you're able to manage your time, but it's, you know, as the holiday lighting business, like you've got some slow time. And then, but like now when we're recording this is, is, uh, we're almost Halloween. So all holiday, like people are getting busy. I assume that would be true for you as well. Probably is. But you said you guys, you and your family go back on the road tomorrow, so you got more time gone. It, it, it is. We've got a great team. And, and, and we've just, we've built the business as you and I shared, you know, when I spoke at, at Huge, which is amazing opportunity. Part of this story starts for me back when my son Noah passed away in 2020. And it was really, how did I design my business in such a way that I don't work a hundred hours a week? 'cause I was at that time, yeah. And it was a, a needed, I have to not work a hundred hours in their business. And so we go sense where we work a bunch obviously, and then we go sense where, um, our team is just running on all donors and, and it is fantastic and it's more of how can I support them. So my time now is spent more around how do I cultivate leadership within my organization as well as with our franchise locations. How do I help them develop? And so a lot of that can be done remotely. So I know that's not normal for people, right? That's not a normal thing that they can do. They can pick up and leave for 45 days for, for even four days. Four days feels like a lot. Yeah. But the big thing for me that I kind of challenge with in my presentation that I've been challenging people is if you cannot step away from your business and it operate without you, you have a job, not a business. And so that's what I've been teaching our franchise owners. That's what I've been teaching our, our team is, and, and myself is uh, we, we have to structure this in such a way that we can step away for a period of time, whether it's just a day that there was a time in our business where I felt like I cannot even take my wife on a date because I've gotta be available to the business because I have so much that I have to catch up on. And what really taught me is I have to learn how to delegate better. Yeah. Yeah. And, and that's a very common theme in our industry is just, you know, they, the guy, the owner operator, started everything, did everything, does everything. Doesn't know how to not do everything and how to structure it. So that's a big deal. Can, will you do this? Will you paint a picture of where your business is now? I know you've got multiple locations. Are they franchises? Are they company owned? Yeah, it's, it's a great question. So we, I, I own three businesses, uh, mosquito Joe Outdoor Pest Control Company, lighting Pros. We do outdoor lighting and Lighting Pros franchise, where we support others in the outdoor lighting space. And so my organization, we are, we have five locations for Lighting Pros currently. Um, that is our corporate office and then franchise locations. And then we are in the launch phase of a couple other locations. And so, um, that by. This time in, in three months? We'll, we'll, we'll push us up over six to seven locations. Okay. Okay, cool. And, um, with that, with your, like with franchise locations like this strict franchise model, somebody buys into it, they run it according to the systems you have, but you give them support. That's correct, yeah. Okay. So, so we're, we're giving them the branding support, right? You're buying a business in a box. When you, well, you should, when you're looking at a franchise system, you should be buying a defined ROI. And so the system that you should be looking at, you should be looking at a completely kind of aired out system. Doesn't mean it's not gonna adapt, it doesn't mean it's not gonna change. It should as it grows and matures and becomes better. But they should have a system for hiring. They should have a system for invoicing. They should have a system for marketing. They should have a system for inventory. They should have vendors in place. It shou...

In this episode of The Huge Transformations Podcast, host Sid Graef sits down with Dan Gibbons, co-founder of Shine Window Cleaning in Toronto, Canada. Dan shares his journey from a college student in a painting program to bootstrapping Shine with his partner and growing it from zero to $6 million in under seven years. The conversation explores Dan’s entrepreneurial roots—from shoveling driveways as a teenager to knocking doors in the freezing Canadian winter—and how those lessons shaped his approach to growth. Dan reveals the systems, partnerships, and mindset shifts that fueled Shine’s rapid rise, including a strong reliance on door-to-door sales early on, transitioning into digital advertising, and focusing on dense local market penetration rather than premature expansion. Listeners will gain insight into the realities of scaling a service business, including the importance of delegation (not abdication), the role of mentorship, why belief and resilience matter more than “hacks,” and how to prepare for the leap from owner-operator to true business leader. Resources: Renewal by Andersen The Huge Insider newsletter The Huge Insider podcast downloadable action guide The Huge Mastermind info page Transcript: got it — here’s your transcript split by speaker, fully unabridged (no edits to wording or punctuation). SID: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graff outta Montana. GABE: I’m Gabe Torres here in Nashville, Tennessee. SHEILA: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. HOST: Yep. No fake gurus on this show. Just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. HOST: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let’s dive in. SID: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sy, and today’s episode is gonna be a ton of fun, and here’s why. My friend Dan Gibbons. Whom I met at the huge convention last year, introduced us to our keynote speaker this year. But he’s got a really interesting backstory from a college kid that worked with a painting company to getting a wild haired idea with he and his girlfriend said, we should start our own window cleaning company in Toronto. SID: So. Normally when someone starts their own window cleaning company, they struggle and stress and they grow nice and slow, and it takes a few years to get to a half a million or whatever. They did a half a million their first year, a million their second year, and then they’ve continued the growth of a million dollars additional revenue every single year they’ve been in business. SID: So they went from zero to 6 million in under seven years, and I want you to listen in on this conversation and find out and understand how they did it. Because it’s not normal. Dan’s very generous. He’s got a lot of energy and we kind of bounce around all over the place. I hope you enjoyed this conversation as much as I did, and I hope you learn as much from it as I did. SID: Also, thanks for joining us on the Huge Transformation Show. Please meet Dan given and thanks for joining us at Sid g Graff and this is a huge transformation podcast and it’s rare when we get to do it live and in person. Usually it’s on Zoom, all stuff. But today we’ve got Dan given with this Dan. Check out the hat, look at that camera over there. SID: Shine window cleaning in Canada. And, uh, Dan, you’ve got a, you’ve got a fast growing window cleaning operation in Toronto, right? DAN: Yep. SID: Yeah. Tell, tell us a little bit about like, well, when did you start? DAN: Um, I started Shine, uh, we started shine seven years ago, so this is year seven. Uh, but I’ve been in, in the game, so to speak, for about just over a decade now. DAN: I started in, in university doing like a student painting program, and then I realized I could go out on my own. And here we are. SID: Do you know anybody else that start with you in that student painting thing? Did they go out on their own? Do you know anybody else that started their own painting? DAN: Um, it’s an interesting program because, uh, when you go into it, you’re, you’re a bunch of students. DAN: There’s like 200 students across Canada doing it. And, um, you’re in the program and you’re all hyping each other up and you’re in school, so nobody’s doing anything. And so you guys are like, doing something. Yeah. And, and you’re, you’re convinced you’re all like these crazy entrepreneurs and everybody puts like entrepreneur in their, in their Instagram buyout. DAN: Um, and then you realize when you leave that maybe like 5% of people actually go out on their own. Most of them end up going for like really high performing jobs. ‘cause now they’re, they understand systems and they’re very capable. Um, a lot, some, I would say. Maybe 10% try to do something on their own, then they realize it’s not for them, and then a small percentage actually end up doing it. DAN: And um, I mean I think that’s just a testament to like most of life, which is, you know, you gotta figure out what what you want by doing it. But yeah, I have a few friends, I would say a couple that like are very successful from it and a bunch that just kind of went out and realized it wasn’t for that. SID: Right. Was there a time, like when you were a kid, what was your first kind of. A real thing or sell some things. Did you like sell cookies or any of the stuff? DAN: Um, I, what was my first thing? My first thing was probably, uh, shoveling driveways. That was like my first independent thing, and I would always try to, before that when I was like six, I would always tried to harass my dad and be like, how much can I make to take out the trash? DAN: You live here, take out. He’s like, you get to continue sleeping. So, yeah, right. I said, alright. Um, and so, and so my first thing was I was probably like 15 and I convinced my neighbor to go knock on doors with me, uh, and shovel driveways. And, uh, that was my first lesson in, in partnerships because, um, I got very discouraged when he didn’t want to go out with me. DAN: So after like two nights of knocking on doors, he, um. He would, he would just keep saying, yeah, I don’t want to go tonight. I don’t wanna go tomorrow night. And, and then I wouldn’t go out. And so I was dependent on him to go out. ‘cause in my mind I was like, I’m not gonna do this thing alone. And then I stopped knocking on doors. DAN: And later in life I realized, oh, that was not, it wasn’t that I should have stopped it was that I stopped because I was relying on someone else who I shouldn’t have been. Like, who wasn’t driven to do that with me. Yeah. And. Um, you know, if I could go back and talk to my yourself, I’d be like, no, you need to go do this because you’re alone and that’ll make you better. DAN: So that was, that was the first thing. And then there had been a bunch of, like, I like sold weed to my friends. Um, and then I started student painting and I realized that it was much more legal and profitable. Um, and, and then that was when I got hooked. I became, I, I changed my whole life when I, uh, I started becoming addicted to, um, to realizing that I could put in work. DAN: And get a direct correlation of results for that work. And I went from sleeping in until 10 o’clock in the morning and smoking weed all day and, and staying up late to just being up at six in the morning and working all day till 10, 11 o’clock at night and not taking days off. Um, which ended up being a hard habit to break later....