← Human Events Daily with Jack Posobiec
Human Events Daily with Jack Posobiec
The Truth About New Media at the PLC w/ Jack Posobiec, Cliff Maloney and Dr. Steve Turley
00:28:18
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- [00:02]
Jack Posobiec
I want to take a second to remind you to sign up for the POSO Daily Brief. It is completely free. It'll be one email that's sent to you every day. You can stop the endless scrolling trying to find out what's going on in your world. We will have this delivered directly to you totally for free. Go to humanevents.com poso Sign up today. It's called the Poso Daily Brief. Read what I read for show prep. You will not regret it. Human Events.com poso Totally free the poso Daily Brief.
- [00:29]
Cliff Maloney
I'm going to bring up our panelists, who you are definitely here to see. Not me, but I want to talk about new media. Because what I found was that when we were able to go out there and really have a pulse with some of the new media and the personalities I'm going to introduce you to, it was such a great way to connect with the grassroots. It was such a great way to engage new voters and understand what are the topics that they care about. So please help me in welcoming Dr. Steve Turley and Jack Posobec. What's going on, big guy? All right, so we're going to dive right in here. I want to give each of these gentlemen three minutes to just open, tell a little about their story. And we're going to start with Jack. Mr. Pa, by the way, from Norristown, Pennsylvania.
- [01:18]
Jack Posobiec
Welcome home. It's always good to be back. Hello, Pennsylvania. Hello, Harrisburg. And hello, if there's any members of the war room posse who happen to be around. I think there's a couple of posse members here. We're going to work on getting. We'll get it.
- [01:32]
Cliff Maloney
We'll get.
- [01:33]
Jack Posobiec
We'll get 100% of you in the posse by hopefully by. If not the end of the speech, then certainly by the end of the night. You know, it's been amazing, an amazing ride. You know, I was born and raised in Arstown, Pennsylvania, like Cliff said. I was the Temple University in Philadelphia College Republican chairman. And I believe that the current Temple University College Republican president, he was here earlier. Are you here right now? Is he here? He's around. He's working the tables. So it's amazing to see. Yes. Believe it or not, there are actually college Republicans at Temple University. And believe it or not, though, because I just got done an event up in Penn State with Charlie Kirk during the election, we had 3,000 students come out. There is something happening on campus, and it's incredible. Seriously. Yeah. Give it up. The kids are all right. The kids are all right. The kids are shifting in our direction. We saw that in the election, we saw that nationwide as well. But that's how I got my start. Temple College Republicans. I was then the Pennsylvania Executive director of the College Republicans. This was 2006. I went on then, kind of got out of it for a while, joined the military, joined the United States Navy, and then somehow got into conservative politics when, when President Trump started running. But, but all I got to say, I've always said this, Pennsylvania is the play. The Keystone State is the key to winning the country. And I, for years, I would try to explain this to the leaders of the Republican Party, and nobody wanted to listen. Nobody wanted to listen. Nobody said, it's out of reach, it's out of reach. It's out of reach. Because they didn't understand Pennsylvania. They didn't understand our voters. They didn't understand, particularly the western part of the state, the working class voters who may be registered as Democrats, who, who may, by and large, are registered as Democrats or nowadays are registered as independents. Of course, as we know, in 2024, we've been turning them all Republican because it was through Donald Trump and through the shift of making our party into this, this non establishment, you know, breaking through the mold of sort of the old way of things and turning it into that workers, populist, populist, nationalist kind of government and kind of party that we're fighting for. That's what got people on board. So no wonder, you know, like a Mitt Romney wasn't going to win here, a John Kasich wasn't going to win here. This is a new kind of party. And if we continue to embrace that and continue to go forward, I'm here to tell you right now, and I'm here to tell Josh Shapiro, low five foot three, Josh Shapiro, that Pennsylvania is going to be a red.
- [04:14]
Dr. Steve Turley
Well, first of all, I think five foot three is very tall. I don't know what he's talking about. I don't know where he's coming from.
- [04:21]
Jack Posobiec
I used to think Josh Shapiro was short. I used to think he was short until I met President Zelensky a couple weeks ago.
- [04:27]
Dr. Steve Turley
Oh, you're putting me in bad company here. All right. Yeah. This is an honor. I am in the greater Philly area. That's whenever I'm traveling abroad. That's what I always say. Because they don't know that when I say I'm from Delaware, they have no idea where that is. I just tell them it's 20 minutes from Biden's basement. And then they get an idea and, you know, you go out on the porch and if it's quiet enough, you can actually hear him snoring. It's really cute. But I got into the new media very much like right around the time Jack did. I was in academia for 20 years. And I remember when I was getting my PhD, it was during the Obama years, I had studied a lot of national populism and nationalist populist movements around the world, but they were primarily European India, the BJP party with Modi. Many people interpret Putin that way. And it was the Obama years. So I thought, well, these movements are never going to come here. And I can still remember to this day listening to the or reading about the three themes that every populist movement hit. Border security, economic security, and cultural security. And I said, oh, wouldn't that be awesome On a few years later go by and this brash billionaire comes down that escalator and gets in front of the world and gives a 50 minute speech. Guess, if you analyze it, guess what the three themes were. Border security, economic security, and cultural security. And I remember, so this is summer 2015, that I asked my colleague at the school that I was teaching at, who's in charge of marketing? I said, you know, I'm listening to a lot of conservative talk radio guys who didn't quite know how to make sense of Trump. They were still very, you know, pro Ted Cruz or Rand Paul, what have you. They're very ideologically conservative, I guess. You know, I think Marco Rubio was really popular back then. And they saw they didn't know what sense to make of Trump. So it drove me crazy. And so I asked my colleague, you know, I just feel like the only way I can make the voices stop in my head is if I could somehow get out there and get these three themes out and say, this is what Trump is. He's a nationalist populist traditionalist. And he said, well, why don't you start a YouTube channel? And I was more or less like, what's that? You know, and he showed me how to do it. He showed me how to load up my first video. And so that's what I did. I started making videos just trying to explain Trump in a way that I thought was missing in a lot of what passed as conservative radio. I mean, if you remember at the time, I mean, Glenn Beck hated him. Glenn Beck was viscerally opposed to him. So, so I did that. And then I said, you know what, I got bold. I said, I think he's going to win. And I said, I think this is after June 23rd of that year, 2016, it's after Brexit. And Trump even said, call me Mr. Brexit. And Boris Johnson at the time said, brexit will make Britain great again. I mean, so I said, look, these are all the themes that's going on here. There is a worldwide revolt against liberal globalism. And liberal globalism hits us at security points that we were guaranteed as a nation state, solid, secure borders, a thriving economy that helps the middle class and celebrating our traditions, not denigrating them as racist and bigot and so on. So I got bold. I talked about that he won. I got to gloat. And then I asked my 40 followers, do you want me to keep going? And they said, yeah, keep going. This is great. Because there were elections later on in Mass in Moldova and Bulgaria. There was another one in the Netherlands with Geert Wilders, who eventually won. And. And so I kept going. And here we are, 1.2 million subscribers on YouTube. So it was a miracle I got to even quit my job. I'm not. I'm not in academia anymore, which I do not miss at all, I gotta say.
- [08:42]
Cliff Maloney
Well, let me make who's happier about that?
- [08:44]
Jack Posobiec
You were done.
- [08:45]
Dr. Steve Turley
It's mutual.
- [08:46]
Jack Posobiec
It's mutual.
- [08:47]
Cliff Maloney
So, two comments. You know, when we launched our program here in pa, I was going out doing media, and I asked both of them to come today because there was something very different about their audiences. If I did different shows, and this is not a shot at anybody, but you might get a couple people that reach out, they want to knock doors, they want to donate, they want to get involved. There was something different about what both of you have built. When I would go on and you guys would analyze what we were doing with the PHAs, and you would turn to your audience and say, you know, this is the most important thing we can be doing. Get involved. I want you guys to talk a little bit about, like, how do you build that audience of people who are not just watching because it's red meat. They're watching because they're learning and they trust what you're telling them. Talk to me about building that audience. And why is that so different from typical, you know, cable and the legacy media?
- [09:46]
Jack Posobiec
So, you know, I'm sort of a, you know, a creature of social media. And certainly how the media describes me, that would be nicer than what most of the media describes me as. But it's, it's, it's that idea with social media, and that's really where I Built my. My foundation, built my house, was on Twitter, now X. And I've been on there for, believe it or not, 13 years now at this point. And through social media, what you can do differently than any other form of media is that you can build that direct connection with the audience so you can directly respond to comments. It's interactive. You can actually sort of. Sort of meet people in a sense. You can have that immediate gratification for a listener or for a, you know, an interactive participant, a follower, a subscriber, whichever. You know, you pick your poison of social media you're using, and that's something you don't get on television. That's that you don't get on radio. It's something you just don't get really anywhere else. And in fact, there's entire great live streamers on. On various different platforms. And everyone does it now where all they do is respond to comments. They don't even have like a. Like a show that they're doing. And I think it's wonderful. I think it's incredible because it's. It's connecting people in a way that's direct, it's immediate, and it's giving that authenticity that you're not getting, because that's what people want. People were so sick of the polished corporate legacy media, and we're sick of the lies. And believe me, I grew up reading the Philadelphia Inquirer, so I know a little bit about media lying. Okay. You know, I think the prerequisite to work at the Inquirer is the filthy Inquirer is that you is that you don't tell the truth. And so it's with that authenticity on social media that, you know, and now I've grown to over 3 million followers just on. On X. And, you know, I've picked up on Real America's voice streaming and actually, you know, and God bless them, but I'm now also carried nationwide on the Salem Radio Network. And so it's just. It's been an incredible ride, incredible to see, but it's the only thing that I guess I could say is it's that authenticity that's the key.
- [11:52]
Dr. Steve Turley
It's the authenticity, Steve, that's kudos to that. Scholars call it parasocial relationships. That's the technical term there. We don't tell them and really what it is. I think we all felt it with Rush, if you remember. I mean, there was a sense you just felt Rush was your friend when you would listen to him. And I think he really. He was a guy ahead of his Time in that sense. And it was never polished. It was just literally like a two man studio. And he talked to you like he understood you. And then there. So there was a sense this parasocial is. Well, they're not my friend that I hang out with, but they're not these superstar polished celebrities and so forth. They're kind of, they're in between. So I bet I speak for Jack. When we meet our, our audience and our fans, it feels like I've known you for a long time. I, I mean, it's just, there's just a connection there. And you're right, they don't want these polished productions. They, they basically see us, I think, in many ways as like Skype, Skype call coming in. But it's only kind of one way or they get to comment and all that kind of stuff. So I do, I think what we're tapping into is a whole different form of relationship. And what we're finding is the left can't really do it. I think it's larger because the left is so elite, it's so aristocracy oriented, whereas the populist movement is of the people. We're all on the same side. I mean, you know, you've got Elon and Trump. One time they made. You might have thought they'd be at opposite sides. As a matter of fact, at one time they were. But that's only if you're looking at it horizontally, left versus right. But if you're looking at vertically, people versus permanent political class, right, ordinary Americans versus oligarchs, as it were, all of a sudden a lot of people would not have been on the same side are. And so I think that's what makes our movement so amazing, is that it brings people from all different walks of life. We're all united in a love of faith, family and freedom.
- [13:58]
Cliff Maloney
You know, one thing that was fascinating to me during the cycle was I think this was the first presidential election where it wasn't just based on people getting their media, you know, from the same three networks, right? The message from the same three networks. And I mean, even Trump, Baron Trump was the one that got him to do, you know, some of the podcasts. Right. And I think, I think I realized that when my dad was sending me Instagram reels of Harris. I mean, just. Or some, I mean, we've all seen these, right? Just not being able to put a sentence together. And I'm thinking to myself, man, this might be a bigger moment because everybody is, you're just, you're taking in information. I'M not talking about the people in this room, right? We're all tuned in to politics. But when normal people are getting information from this decentralized type of communities or different shows, I just think it had a, you know, a tremendous impact and I think it helps, you know, the working class, it helps the blue collar that are usually just fed, you know, spoon fed one message. What do you guys think is the future? Like, how does this progress in terms of legacy media, you know, having its final breath? Is it on this trajectory? Is it going to be a slow kind of failing? Do a couple of the networks stay alive? What does that look like? Does AI play into any of that? Like, give me kind of your thoughts on, on predictions.
- [15:21]
Jack Posobiec
So, you know, I think we're going to see the trend of decentralization continue. I mean, think about it, right? It's, it's the television model is going the way of the dinosaur, the, the only being on there. And think of it, right? Part of the issue with that was because there was such a high cost to be on television, to be able to be a broadcaster, to actually be able to put that all together. That doesn't exist with social media. I can, I can pop up on Twitter and all I need is a, is an Internet connection. And then I go up and people ask me all the time, they say, do you use special apps and third party stuff or what do you do? I said, no, it's literally just me going on my phone, on my account typing out a tweet and that's it, that's all that I do. And, and you know, they, the issue though, I guess I would say going forward is because there are so many different things that are out there. What it's created is a loss of shared self, a loss of shared new traditions. And so you may, your people have, you have people that are totally split into different bubbles and different camps. And it's almost like pick your own adventure for which type of news you want to follow. And then the only question, of course is which one becomes more, which one comports more with reality. And so people realized television wasn't comporting with reality, print media was not comporting with reality. And I've seen some of them try to fix this. They can't. They just, they constitutionally are not able to do it because they're never going to be able to beat a guy who can go up on Twitter and get a video of, you know, Hillary Clinton falling out at the 911 rally or the 911 memorial. And they have to chuck her in the side of a van like a piece of beef. And it's. No, but think about it. Think about it. It's as. Think about it though. That video.
- [17:06]
Dr. Steve Turley
Beef.
- [17:06]
Jack Posobiec
It is. I know, but that video. Right. What's so seminal about that video is this was the 911 memorial.
- [17:14]
Dr. Steve Turley
Yeah.
- [17:14]
Jack Posobiec
Okay. 9 11, 2016. All of the mainstream media was there, all the cameras were there, all the print reporters there, all the journalists was there who got that video. Zedenik Garza, a firefighter who was on his day off from Jersey City that had come over and happened to view all this, films it on his phone and he posts it to Twitter. And he changed history. They're never going to be able to compete with that. Number one, because what he did is cheaper and far more effective. And number two, because they would never show it.
- [17:51]
Cliff Maloney
Wow, Steve, your predictions.
- [17:53]
Dr. Steve Turley
Yeah, yeah, it's. We ain't seen nothing yet. I think in many ways, I mean, we're. We're in the midst of what scholars call a third, third industrial revolution. And the media is caught in the doom loop of an ending age of a second industrial revolution. So, you know, your first industrial. We're going to 18th century. That's the textiles getting mechanized and so forth, mass produced. And then the second industrial revolution is when you scale that mass production to literally every industry, like Ford and the assembly lines. The third Industrial revolution is a digital revolution. It's the revolution of cyberspace. And what's so fascinating with that one is it's not limited by time and space now. And there's no gatekeepers in this world either. I like to use the example when I was in. Jack and I were talking earlier about being in Baltimore. I was. I went to school in Baltimore. I used to work at the George Peabody Library. Has anyone ever seen the George Peabody Library?
- [18:52]
Jack Posobiec
I've seen the George Beach.
- [18:53]
Dr. Steve Turley
It's one of the most beautiful building. If you can survive Baltimore. I would absolutely recommend going to see.
- [19:00]
Jack Posobiec
George B. Yeah, go early.
- [19:01]
Dr. Steve Turley
Go really early. Bring a bulletproof vat. You know, go to my Patriot supply and from Code Post. No, no, truly. And so if you go there, you're going to be blown away because you walk in and it's just. It is. They call it the cathedral of books. And it's so beautiful. I mean it's. It entails 300,000 books and they go up these stacks up into the sky. It's very heavenly, it's very spiritual. But besides the beauty of it, back in the day, in that late 19th century was built, it was necessary utility. If I wanted to access 300,000 books, I had to go to George Peabody Library, right? How many digital books can I access with this?
- [19:48]
Jack Posobiec
All of them.
- [19:49]
Dr. Steve Turley
Literally, right? 100 million. 100 million books in the palm of my hand. In five years, it could be a billion. Cyberspace doesn't care because at least theoretically, it's infinitely scalable. And so what has this done, this rise of this third industrial revolution? It has blown the legacy media's business model to smithereens because the legacy media is rooted in information monopolization. Back in the day, I had to go to the media to find out information because they had a privileged access to that information I didn't have. And I had to go to them for information, just like I had to go to George Peabody Library if I wanted 300,000 books. But now, with this world that's rising, that information has been radically decentralized and dispersed and democratized. And now you and I have access to the exact same information that anyone at CNN has. So what does that mean? It's exactly what Jack just said. Now we get to fact check cnn. Everyone in this room has the power now to fact check cnn. And they've been found wanting, if I might put it mildly. So all I can say is I think their business model and their days are over. Just like the, the days of the, the second industrial revolution. Some may survive, some may not. But newspaper circulation today is its lowest level since World War II. The all networks combined, plus cable channels combined, cannot get the audience that Walter Cronkite could get in one night. And that was with a population of 200 million. Now we're at almost 350 million. They're going the way the dodo bird. We're just getting started.
- [21:38]
Cliff Maloney
Let me ask you guys to each close here. Two pieces of advice or two categories. One would be anybody interested, you know, in creating content. Right. Getting involved. Any advice to them? And then two, Jack, you hit on this a little bit, but there's so much noise out there. Right? So how do you dissect? How do you figure out, you know, what it is that you want to kind of consume? I know you're going to say, just turn on real America's voice for nine hours a day. But any advice to content creators and just how to dissect through it?
- [22:09]
Jack Posobiec
Yeah. No. Well, I mean, once you've, you know, picked out your phone, go to your podcast app and subscribe to Human Events Daily and then, of course, checked out the war room, we have to where we get the Signal, not the noise. The key is this. You want to find a lane, right? You want to find a niche. You want to find certain things that you can speak cleverly about. This is something that you're knowledgeable about. So a lot of people try to be generalists online, and I think this is foolish. I think this is really foolhardy. You want to be someone who's understood for your specialized knowledge on some certain issue. Now, it might be cultural, it might be a technical issue. My brother's here. He's a, you know, he's a woodworker, so he does stuff about woodworking and stuff. And so the idea being that when there's so much noise out there, someone has to be able to explain what's actually happening. What are the. What's the geostrategic analysis, what's actually going on behind the scenes in Washington, D.C. which is something I do to quite an extent.
- [23:08]
Cliff Maloney
That's.
- [23:08]
Jack Posobiec
That's another thing other people are big on, on homesteading. The Maha movement, for example. Maha movement is the most popular movement in America today. It is more popular in maga. It is more popular than either of the parties. And if people do not understand the power of the Maha movement and the ability for everyone and every mom and every. Every wife and grandmom and everything else, aunts and whatever in the country, they love this thing. I guarantee you it is female driven. And so understanding that all of these are different nodes for you to get involved socially, for you to get involved online, then you can start to build up your trust. You got to be interesting, you got to build up those networks, got to build up those relationships like we were talking about those connections. And then you. And then. And this is key, consistency, consistent. People say, how you get so many followers, Jack, I said, I did it every single day for 13 years. I did every day for 13 years, day in and day out. And I stayed consistent. And I never. I never quit, I never changed. People know me from, you know, from way back when. They'll say, yeah, it's. He's the same, he's just more. And. And if you have that authenticity, but, you know, be interesting, people will follow you, people will come. But. But, you know, to Turley's point, you know, we're not going anywhere. We're just getting started. The sky's the limit, and the information war is now being waged on these little pieces of glass in our pockets. So politically speaking, if you are involved and you want to move the needle, you must become adept at social media or you will die in the process.
- [24:45]
Cliff Maloney
Right?
- [24:46]
Dr. Steve Turley
Yeah. That was gold right there. That's awesome.
- [24:49]
Jack Posobiec
It's Game of Thrones line.
- [24:51]
Dr. Steve Turley
You, you, if you have a camera, if you have a smartphone, you're already a cameraman. And if you have a social media platform, you're already a commentator. So there you go, you already have it. That's the beauty of this democratization in terms of the knowledge element to it. You know, obviously expert epistemology has collapsed. Right. Fauci did more to destroy, I think, the political class than any one person on the planet. That is when the mask got red ripped off. That's when everyone saw that these so called experts are actually dictating to us. They're not teaching us, they're not, they're not informing us, they're. They're dictating to us. So that's when you start to get into much more of a democratic epistemology form of knowledge. So how do you know something is true? One of the key ways is what's called corroboration, are different people from different walks of life all coming to the same conclusion. Conclusion. It's known as technically critical realism. That's just, that's generally what we do. I see something on Twitter, I go, ooh, that looks interesting. And the first thing I say is, I gotta wait till it's corroborated. I don't want to just go run with it. I want to see somebody else go, yep, here's another source for the same conclusion. So it's that kind of corroboration that's going to help you sort things out. But the days of the experts are over. Well, I think one of the reasons why Joe Rogan just seems to embody this new media so well is because I think the days of us being lectured to are over because we have the same access, the same information as anyone at any of these big media outlets are. It's not lecturing to us anymore. They're learning right along with us. They're not dictating to us. They're discovering with us. They're not trying to control, they're trying to inspire curiosity. And so that's where we are today. I think we are the only media that is going to survive in an age of what's technically called techno populism, where technologies are freeing us from the old liberal industrial order. The only media that's going to survive is a media that's ultimately accountable to you, A media that is accountable to the people. And the reason why I think the legacy media is dying because it refuses to be accountable to. It refuses to apologize. It refuses to admit, yeah, we lied to you about Biden's acuity. Yeah, we lied to you about it. They refuse and we know it. And now they're actually throwing them under the bus and pretending as if, oh, well, I did. That's so straight. Oh, you know, and you're like, we all saw it four years ago. We saw the guy had to be shoveled in everywhere he went. So I think any media that's not ultimately accountable to the people will not be able to survive a new era of techno populism where media has to learn with you, it has to discover with you, and it has to awaken a sense of curiosity and awe.
- [28:04]
Cliff Maloney
Ladies and gentlemen, big round of applause for these two and everything done for.
- [28:08]
Jack Posobiec
Our movement and for Cliff Baloney as well. Very good job.