In this episode of Humanity Sells, hosts Brandon and Nate are joined by Brian Sanderson, a seasoned healthcare consultant, and author of 'The Patient First Revolution.' The conversation dives deep into the critical importance of healthcare, the role of patient experience in driving financial performance, and Brian's innovative approach through his DIY Consulting and Growth Systemization strategies. Brian shares valuable insights on creating a patient management organization, fostering future leaders in healthcare, and integrating marketing, sales, and delivery to drive organizational growth. If you're keen on healthcare consulting or technology and want to learn how to differentiate your business by making customers feel cared for, this episode is a must-listen.

Links:

Brian's Book - The Patient First Revolution
briansanderson.me
diyconsulting.me

00:00 Introduction and Excitement for Today's Episode

00:33 Introducing Special Guest Brian Sanderson

01:27 Brian's Background and Career Achievements

02:33 Discussing Healthcare Experiences and Challenges

04:05 The Importance of Patient Experience in Healthcare

09:42 The Concept of Patient Management Organizations

14:38 Applying Patient-Centric Approaches Beyond Healthcare

19:57 Technology's Role in Enhancing Patient Care

25:05 Brand Recognition Challenges at Healthcare Conferences

26:19 The Importance of Clarity in Messaging

30:41 DIY Consulting: Empowering Health Systems

34:57 Growth Systemization for Healthcare Tech

37:30 Integrating Marketing, Sales, and Delivery

41:47 The Human Side of Organizational Silos

47:56 Final Thoughts and Key Takeaways