“The technology we’re working with today really makes a lot of those best practices and mental models and the whole toolkit more accessible than ever to more people.”

–Marshall Kirkpatrick

About Marshall Kirkpatrick

Marshall Kirkpatrick is founder of sustainabilty consultancy Earth Catalyst and AI thinking tool What’s Up With That. His many previous roles include founder of influence network analysis tool Little Bird, which was acquired by Sprinklr, where he was last Vice President Market Research.

Website:

whatsupwiththat.app

LinkedIn Profile:

Marshall Kirkpatrick

What you will learn

How generative AI transforms cognitive tools and lowers barriers to advanced thinking
Techniques to combine human and AI-powered sensemaking for richer insights
Practical strategies for filtering and extracting value from infinite information
The importance and application of diverse mental models in modern decision-making
Methods to balance manual cognitive work with AI assistance for optimal outcomes
The role of adaptive interfaces in enhancing individual cognitive capacity
Metacognitive approaches to networks and how AI can foster organizational awareness
Ethical and societal implications of democratizing access to AI-powered cognitive enhancements

Episode Resources

Transcript

Ross Dawson: Marshall, it is awesome to have you back on the show.

Marshall Kirkpatrick: Oh, thank you, Ross. It’s such a pleasure to be reconnecting with you here. Thanks for having me on.

Ross Dawson: So back you were very, very early on in the podcast when it was Thriving on Overload, and it was interviews with the book, and you got incorporated—some of the wonderful things you were doing in Thriving on Overload. So I think today, in this world of generative AI, which has transformed everything, including the way in which we think, the Thriving on Overload themes are still super, super relevant, and in a way, we need to be talking about them more.

That theme at the time was finite cognition, infinite information. How do we work well with it? I don’t know if our cognition has become more finite, but the information has become more infinite, and there’s just more and more. But also, it cuts two ways, as in, what is the source of all the information? AI is also a tool. So anyway, let’s segue from some of your cognitive thinking tools, technology-enabled cognitive thinking tools and so on, which we looked at. So how do you—where are we? 2026, what do you think about human cognition in our current universe?

Marshall Kirkpatrick: Well, especially when you frame it up in Thriving on Overload terms. I mean, those were four, five long years ago that we last spoke, and the book that came out of it was just fantastic. I think it has some timeless qualities, and I think that the technology we’re working with today really makes a lot of those best practices and mental models and the whole toolkit more accessible than ever to more people. That’s what I hope.

I think that, yeah, between individuals and organizations, there’s so much that, historically, someone like you or me or the people closest in our networks were willing and able to do and excited to do, that many other people said, “That sounds like a lot of work.” The bar is lower now, because a lot of just the raw cognitive processing can be outsourced into a technology that serves as a lever.

Ross Dawson: Well, I mean, that idea of levers for these cognitive tools is interesting. I guess, the very crude way of saying it is, we’ve got inputs into our human brain, and then we are processing information. I’m just thinking out loud a bit here, but it’s like, okay, we have tools to be able to filter, to present, to find what is most relevant, to present it to us in the ways which are most useful—very obvious, like summarization, visualization.

Then as we are processing it ourselves, we have dialog, or we can have interlocutors who we can engage with and be able to refine and help our thinking. Does that sort of make sense, or how would you flesh that out?

Marshall Kirkpatrick: Yeah, I mean, when you put it that way, i...