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Humans of Martech | Wave AI Podcast Notes

Humans of Martech

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

10 episodes

Episodes

150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030

00:34:4012/17/2024

149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics

01:09:2812/10/2024

148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging

00:50:5012/3/2024

147: Nataly Kelly: Making global feel local through the power of marketing localization

01:00:3711/26/2024

146: Jim Williams: The strategic role of marketing ops in annual planning

00:55:1411/19/2024

145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit

00:57:2911/12/2024

144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis

01:05:5111/5/2024

143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack

01:03:0510/29/2024

142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future

00:55:4810/22/2024

141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency

01:03:1910/15/2024