Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
177 episodes
150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030
00:34:4012/17/2024
149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics
01:09:2812/10/2024
148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging
00:50:5012/3/2024
147: Nataly Kelly: Making global feel local through the power of marketing localization
01:00:3711/26/2024
146: Jim Williams: The strategic role of marketing ops in annual planning
00:55:1411/19/2024
145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit
00:57:2911/12/2024
144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis
01:05:5111/5/2024
143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack
01:03:0510/29/2024
142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future
00:55:4810/22/2024
141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency
