In this illuminating conversation, Lena Robinson sits down with Bridget Greenwood, founder of The Bigger Pie and co-founder of The200BnClub, to explore how systemic bias in innovation funding is holding back potential and what it takes to shift the dial for good.

Bridget, a long-time advocate for women in emerging tech, shares her personal journey from financial advising to Web3, and now AI education, all fueled by her drive to make change scalable, sustainable, and inclusive.

Bridget doesn’t just talk about inclusion, she builds ecosystems for it. She discusses why confidence is just as crucial as capital and connections for female founders and reflects on how we can design better systems that challenge bias, instead of entrenching it. She also shares what she’s learned from running AI training courses for business leaders, especially how startups can creatively stretch lean resources using AI tools like ChatGPT and no-code apps.

Expect a candid, wide-ranging conversation covering prompt engineering, parenting Gen Z with tech, the dangers of algorithmic manipulation, and the relationship between boredom and creativity. Bridget brings deep insight and warmth, reminding us that future-forward leadership must be bold, diverse, and deeply human.

Takeaways:

Bias isn’t just personal—it’s systemic. Without redesigning systems to support diverse leadership, we’ll keep replicating the same patterns.
Confidence is a game-changer. Especially for women founders navigating male-dominated tech spaces.
Creativity goes beyond the arts. Bridget champions problem-solving as one of the most powerful forms of creativity.
AI is the ultimate force multiplier—but only when humans guide it strategically and ethically.
We need more boredom. Stillness and downtime are essential for sparking real creative insight.

Bridget's accolades as mentioned:

The Ethical Finance Awards Winner
Crypto Currency Diversity & Inclusion Organisation of the Year 2022
European Women in Finance 2022
Top 100 Women of the Future
Women In FinTech Powerlist
Part of the Standout45

How to connect with Bridget online:

Creatives WithAI Host // Lena Robinson // Stay Curious

People referenced in this episode:

Yasmin Topia (guest recommendation) - LinkedIn
Tom Morley (previous guest) - LinkedIn & Previous episode
Martin Sorrell (former head of WPP) - Wikipedia

Companies/Brands referenced in this episode:

BCB Group - Website
Let’s Fund More Women - LinkedIn
ChatGPT - Website
Claude - Website
Character.AI - Website
MindStudio - Website
Lovable - Website
Vibe - Website
IKEA - AI implementation Case Study
NatWest - Website
Netflix - Adolescence

Creatives: Scaling with Soul - How can AI empower founders not replace them with Bridget Greenwood