Most entrepreneurs and side hustlers overlook the power of building a personal brand until they realize it opens doors you can't access through traditional methods. Chris Luecke, creator of the Manufacturing Happy Hour podcast, shares how a simple idea born over a beer turned into a full-fledged media platform, boosting his sales and industry influence along the way. Whether you're trying to network in niche industries or grow a community around a passion, Chris's story reveals how authentic storytelling and strategic branding can elevate your career faster than you imagined. Chris also has launched the MKEmo brand, sort of on a whim, and has worked his way up to working with the Milwaukee Admirals for Emo Night this past season. Find out more about him here!

Allen Halas

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Threads/Bluesky: @AllenHalas

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Jim Love

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Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jim_m_love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Hustling Sideways is a business podcast hosted by Milwaukee-based music writer Allen Halas and keynote and motivational speaker Jim Love. The two both attended Marquette University, and now host the show to discuss the side hustles and passion projects of people that they meet, all while continuing to run their own side businesses. Every Monday, they're either interviewing a guest, or talking about the different aspects of business that side hustlers go through when balancing their 9-to-5 and their entrepreneurship endeavors. You can get the podcast wherever you download podcasts, as well as on our YouTube channel.