In this episode of the HVAC Know It All Business Edition Podcast, host Furman Haynes from WorkHero sits down with Jen McKee, Owner of Kee Hart Marketing to break down how small home service business owners can approach marketing without losing authenticity. They discuss the tension between craftsmanship and marketing, why business owners must embrace marketing as a core responsibility, and how simple, grassroots strategies like local Facebook groups and personal branding can drive real growth. Jen shares practical, no-fluff advice on getting started with content, tools for editing, and avoiding common mistakes that keep businesses invisible online.

She helps companies grow through content creation, social media management, and marketing strategy across platforms like Facebook, Instagram, TikTok, and YouTube. Jen also hosts The Key to Growth Podcast, where she dives into marketing strategies tailored for the trades.

Expect to Learn:

- Why marketing is a core responsibility of every business owner

- The difference between craftsmanship vs. marketing-driven growth

- How to build an authentic personal brand as a business owner

- Why storytelling beats salesy content every time

- How to leverage local Facebook groups for high-quality leads

- The pros and cons of personal vs. business social media pages

Timestamps:

[00:00] – Introduction

[00:44] – Personal brand vs. company brand

[03:57] – Marketing as a responsibility of being a business owner

[06:01] – Grassroots marketing