In this episode of the HVAC Know It All Business Edition Podcast, host Furman Haynes from WorkHero sits down with Jen McKee, Owner of Kee Hart Marketing to break down why social media is no longer optional for HVAC and trades businesses. She explains how authentic, simple content can drive real business growth without needing high production or complex strategies.

The conversation focuses on how small operators can start from scratch, build trust with customers, and use social platforms to stand out in a competitive market. She works closely with HVAC and trades companies to build brand presence, attract customers, and recruit top talent using authentic, video-first strategies.

Expect to learn:

- Why social media is critical for HVAC and trades businesses today

- How social content improves Google visibility and SEO

- The difference between brand awareness and conversion and why both matter

- How to start posting with zero experience or strategy

- Why authentic, unpolished content often outperforms highly edited videos

- Simple content ideas you can start using immediately

- How social media helps with recruiting and customer trust

Timestamps:

[00:00] - Introduction

[01:03] - Why trades businesses underestimate social media

[02:23] - Why social media matters now more than ever