HVAC Masters of the Hustle: Episode #315 - Wyatt Hedsworth

Release Date: July 14, 2025
Host: JDubMoneyMaker
Guest: Wyatt Hedsworth, Owner of Any Hour

Introduction

In Episode #315 of HVAC Masters of the Hustle, host JDubMoneyMaker sits down with Wyatt Hedsworth, the visionary owner of Any Hour. The conversation delves deep into the secrets behind Any Hour's remarkable growth, emphasizing the importance of company culture, strategic hiring, innovative marketing, and unwavering commitment to customer service. This episode is a goldmine for HVAC professionals aiming to ascend to the top 1% in the industry.

Building a Robust Company Culture

00:05:39 - Wyatt Hedsworth:
"Culture's not hiring up a bunch of people for busy season and then laying them all off for slow season and hiring them back up and then laying them all off. It's about sustaining your team and fostering growth."

Wyatt underscores that a strong company culture is foundational to sustained success. He critiques the common practice of seasonal hiring, advocating instead for a stable team of A and B players. By focusing on developing current employees and minimizing the influx of less reliable staff, Any Hour ensures consistent quality and employee loyalty.

Key Points:

• Prioritize hiring A and B players.
• Avoid hiring DNFs (D's, F's) to maintain team quality.
• Invest time in training C and B players to elevate them to A status.
• Foster a culture where employees are valued and invested in long-term growth.

Strategic Hiring for Sustainable Growth

00:07:12 - Wyatt Hedsworth:
"Try not to hire DNFs altogether. If you inherit a company with a bunch of D's and F's, either elevate them or let them go."

Wyatt shares his meticulous hiring process, which includes thorough interviews, personality tests, and team-based decision-making. By ensuring that each new hire aligns with the company's values and possesses the patience and communication skills essential for customer-facing roles, Any Hour builds a resilient and effective workforce.

Key Points:

• Implement comprehensive hiring protocols, including personality assessments.
• Conduct shop tours and multiple interview stages to assess candidate suitability.
• Focus on long-term team stability over short-term staffing needs.
• Emphasize communication skills and customer-centric attitudes in potential hires.

Innovative Marketing Tactics

00:15:24 - Wyatt Hedsworth:
"We're giving away a free system every single week. It not only sets us apart but also demonstrates our commitment to the community."

Wyatt discusses Any Hour's bold marketing strategy of weekly system giveaways. This not only garners significant community engagement but also reinforces the company's reputation as customer-first. Additionally, Any Hour employs a mix of direct mail, AI-driven text messaging, sponsorships, and participation in local events to maintain a strong market presence.

Key Points:

• Weekly system giveaways to attract and retain customers.
• Strategic use of MailShark for targeted direct mail campaigns.
• Leveraging social media and Google reviews to enhance online presence.
• Active participation in community events and sponsorships to build brand awareness.

Financial Discipline and Reinvestment

00:28:13 - Wyatt Hedsworth:
"I didn't make a paycheck for two and a half years. But I knew investing in the business would pay off."

Wyatt emphasizes the importance of financial discipline in scaling a business. By reinvesting profits into marketing and other growth initiatives rather than drawing a salary, Any Hour was able to sustain and accelerate its expansion. This commitment underscores the long-term vision necessary for substantial business growth.

Key Points:

• Prioritize business reinvestment over personal income in early stages.
• Maintain a high marketing budget (26% of revenue) to fuel growth.
• Utilize savings and strategic budgeting to navigate financial challenges.
• Ensure business sustainability through disciplined financial planning.

Commitment to Customer Service and Community

00:22:50 - Wyatt Hedsworth:
"Take care of the person in front of you. Live in the moment. That's the key to our success."

Wyatt shares heartfelt stories of how Any Hour goes above and beyond to support its customers and community. From donating new water heaters to families in need to maintaining a strong presence in local parades and events, the company's dedication to service fosters deep customer loyalty and community trust.

Key Points:

• Engage in community support initiatives to build goodwill.
• Provide exceptional customer service to foster repeat business.
• Encourage employees to embody the company's customer-first ethos.
• Maintain humility and avoid publicizing every act of generosity to ensure authenticity.

Advice for Aspiring HVAC Entrepreneurs

00:23:12 - Wyatt Hedsworth:
"You're going to be successful, Wyatt. Just don't stop. Don't stop working and you will be successful."

Wyatt offers invaluable advice for new entrepreneurs in the HVAC industry. He stresses the importance of perseverance, living within one's means, and focusing on steady, intentional growth. By avoiding the pitfalls of rapid, unsustainable expansion and maintaining a clear vision, aspiring business owners can navigate the challenges of their first year and beyond.

Key Points:

• Embrace perseverance and unwavering work ethic.
• Manage finances prudently to avoid overhiring and financial strain.
• Focus on building a strong foundational team before scaling.
• Learn from past experiences and industry observations to inform business strategies.

Transformative Leadership and Team Development

00:36:46 - JDubMoneyMaker:
"You're dropping absolute knowledge, you know. As we're wrapping the podcast, I got listeners from business owners, sales professionals, technicians, dispatchers. What would you like for them to get out of this episode?"

Wyatt highlights the significance of leadership in cultivating a motivated and effective team. By fostering an environment where each role—from dispatchers to technicians—is valued and empowered, Any Hour ensures that every employee feels integral to the company's success. This holistic approach to team development not only enhances operational efficiency but also drives overall business performance.

Key Points:

• Empower every team member to feel valued and essential.
• Encourage open communication and continuous learning.
• Invest in leadership that prioritizes team success over individual accolades.
• Recognize and celebrate employee achievements to maintain morale.

Conclusion

Episode #315 of HVAC Masters of the Hustle with Wyatt Hedsworth offers a masterclass in building and scaling a successful HVAC business. From fostering a strong company culture and strategic hiring to innovative marketing and unwavering customer commitment, Wyatt's insights provide a roadmap for industry professionals aiming to excel. His blend of financial discipline, community engagement, and transformative leadership embodies the hustle required to reach the pinnacle of the HVAC industry.

For more insights and strategies from leading HVAC professionals, subscribe to HVAC Masters of the Hustle and stay tuned for future episodes.