Episode #286- Fat Cheeto- Tim Hook

Summary

Podcast Summary: HVAC Masters of the Hustle Episode #286: Fat Cheeto- Tim Hook Release Date: September 2, 2024

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Introduction

In Episode #286 of HVAC Masters of the Hustle, host Jacob Moneymaker (JDubMoneyMaker) welcomes special guests Tim Brown from Hook Agencies and Trent Parker, famously known as Fat Cheeto. The episode delves into their experiences in the HVAC industry, content creation strategies, sales processes, and the challenges of starting and scaling an HVAC business. The discussion is enriched with humorous skits and insightful conversations aimed at inspiring HVAC professionals to reach the top 1%.

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Royalty Heating and Air Ribbon Cutting

The episode kicks off with Jacob expressing gratitude towards Tim and Trent for attending the grand opening of Royalty Heating and Air in Northern California.

• Jacob Moneymaker [00:37]: "First off, I just gotta say thank you all for coming because we also celebrated something very special yesterday, which was the grand opening of Royalty Heating and Air out here."

Trent introduces himself proudly, tying in his Alabama roots.

• Trent Parker [01:53]: "Roll Tide. That's Roll Tide."

Tim shares his current location and strategic decision to set up an Airbnb in Austin, Texas, balancing work and travel efficiently.

• Tim Brown [02:13]: "Austin is badass, dude. It has a very cool area called Barton Springs... work smarter, not harder, right? Extra income. Streams of income."

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Content Creation and YouTube Success

The trio discusses the intense process of creating video content and the recent success they've achieved on YouTube.

• Trent Parker [03:34]: "I have worked two years to get monetized on YouTube. Finally, the YouTube gods have spoken... There's a whole new world out there on YouTube that are now discovering me."

Jacob highlights the impressive milestone they've reached.

• Jacob Moneymaker [03:28]: "You've been just blasting on YouTube the last 48 hours. 16 million views."

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Upcoming Content and Skits

Tim outlines their plans to produce a comprehensive "How to Start an HVAC Company" video, incorporating feedback from their Facebook community. The inclusion of entertaining skits is emphasized to maintain viewer engagement.

• Tim Brown [04:24]: "We did a bunch of skits. We did a bunch of fun stuff. And those will also be out as short form on Cheetah's platform and Hook Agency's platform."

Trent shares his favorite skit involving a mannequin, adding a humorous anecdote about purchasing one from Alabama.

• Trent Parker [05:30]: "The one with the mannequin. The mannequin is so fun."

The discussion around the skit featuring lotion leads to light-hearted confessions from Trent about his aversion to lotion.

• Trent Parker [08:16]: "Number one, if you know me, I hate lotion with a passion... And my face started going numb when I put that lotion on my face."

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Challenges in Starting an HVAC Company

Jacob and Tim delve into the intricacies of launching an HVAC business, emphasizing that financial resources alone aren't sufficient. Tim underscores the importance of confidence and persistence.

• Tim Brown [12:34]: "Starting a company is a crisis of confidence, and you have to, like, literally have a lot of..."

Jacob adds that growing from necessity to selectivity is crucial for sustained success.

• Jacob Moneymaker [17:18]: "I used to take on every single client... Now I get to work with the contractors and the business owners that truly want to grow."

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Transition from Roofing to HVAC

Tim shares his experience transitioning from roofing to HVAC, highlighting the increased effort required to penetrate a new market.

• Tim Brown [13:34]: "Any new market is going to take 10 times the effort that you think it's going to take."

Jacob relates this to his own journey of expanding into plumbing, emphasizing the time and dedication needed to establish credibility.

• Jacob Moneymaker [17:39]: "It took me probably a good three years to settle in with different plumbing companies where they now call me out regularly."

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Events and Networking (AHR Show)

The conversation shifts to attending industry events like the Air Conditioning and Refrigeration (AHR) show. They discuss the dynamics of exhibitor attendance and the value of creating engaging content over traditional booth setups.

• Tim Brown [24:17]: "If I'm thinking about contractors, what they should be at... really hardcore training events."

Trent highlights the multicultural presence at AHR, noting the diverse backgrounds of attendees.

• Trent Parker [24:07]: "Russians. They were Chinese, Japanese, Vietnamese... it was the future of the trade."

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Content Creation Tips

Jacob asks Tim and Trent to share actionable tips for HVAC professionals looking to start their own content creation journey.

• Trent Parker [26:30]: "Stay away from my content because it's mine."

• Tim Brown [26:32]: "I think skits are good. But a lot of contractors need to just go put their camera on real stuff. Like it's demonstration and bingo, real stuff."

They emphasize the importance of authenticity, niche focus, and engaging with the local audience over chasing virality.

• Trent Parker [27:49]: "Find your own niche... they're trying to find it for you."

• Tim Brown [29:04]: "You have a local audience that you're trying to make content for. Try to make more locally local stuff."

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Building Relationships and Future Plans

The episode concludes with heartfelt acknowledgments and announcements for upcoming events.

• Jacob Moneymaker [32:21]: "I think the message is that us three, all through social media, the Internet, have become really good friends."

Trent announces his upcoming meet and greet event in Murfreesboro, Tennessee.

• Trent Parker [33:10]: "September 6th, Murfreesboro, Tennessee. I will be at Cooling Solutions group all day doing a meet and greet."

Tim shares his plans to join Home Service Freedom in San Diego, highlighting collaborative content creation with Uncle Joe at Pantheon and Rilla.

• Tim Brown [34:05]: "I'm gonna be a Home service freedom and San Diego... create a bunch of man on the street style content at Pantheon."

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Conclusion

Jacob wraps up the episode by thanking Tim and Trent for their contributions and emphasizing the importance of community, content creation, and perseverance in the HVAC industry. The episode serves as a motivational guide for HVAC professionals aspiring to elevate their businesses and personal brands through strategic content and meaningful relationships.

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Notable Quotes:

• Trent Parker [03:34]: "I have worked two years to get monetized on YouTube. Finally, the YouTube gods have spoken..."

• Tim Brown [04:24]: "We did a bunch of skits. We did a bunch of fun stuff."

• Tim Brown [12:34]: "Starting a company is a crisis of confidence."

• Jacob Moneymaker [17:18]: "Now I get to work with the contractors and the business owners that truly want to grow."

• Tim Brown [26:32]: "I think skits are good. But a lot of contractors need to just go put their camera on real stuff."

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Key Takeaways:

1. Content Creation is Intensive but Rewarding: Building a strong online presence requires significant effort, creativity, and consistency, but the rewards in terms of visibility and business opportunities are substantial.

2. Selectivity in Client Acquisition: As businesses grow, it's crucial to become selective in choosing clients to ensure quality and sustainable growth.

3. Authenticity Over Virality: Focusing on creating authentic, niche-specific content yields better engagement and business results compared to chasing viral trends.

4. The Importance of Networking: Attending industry events, despite their challenges, remains vital for networking, learning, and expanding business reach.

5. Embrace Challenges: Sharing the real struggles of starting and running a business fosters a genuine connection with the audience and provides valuable insights.

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For those in the HVAC industry or aspiring entrepreneurs, Episode #286 offers a blend of practical advice, personal anecdotes, and motivational insights to help navigate the complexities of building and sustaining a successful HVAC business.

Transcript

[Jacob Moneymaker]

This is H Vac Masters of the Hustle with your host, Jacob Moneymaker. Looking at the city like I already own it.

[Tim Brown]

What is up, y'all?

[Jacob Moneymaker]

You are listening to H Vac Masters of the Hustle podcast. Here's your host, J Dub Moneymaker, and welcome to the last studio. And, man, we're gonna let these guys in because we are out here having a blast in Northern California. We got Mr. Tim Brown. Tim Hook with hook agencies, and we got Fat Cheeto, AKA Trent Parker. First off, I just gotta say thank you all for coming because we also celebrated something very special yesterday, which was the grand opening of Royalty Heating and Air out here. How are those tick time? Probably. How are they?

[Tim Brown]

We're giving you asmr.

[Trent Parker]

I actually really love six packs orange. Okay.

[Jacob Moneymaker]

I don't feel like they're gonna break your teeth.

[Trent Parker]

I have tough teeth, like horse teeth.

[Jacob Moneymaker]

So. So let's talk about first yesterday, the Royalty event, the ribbon cutting. First off. Thank you, Tim, for comment. Cheeto.

[Trent Parker]

Yeah, I'd like to introduce Trent Parker here is in from Alabama.

[Jacob Moneymaker]

Oh, yeah.

[Trent Parker]

Roll Tide. That's Roll Tide.

[Jacob Moneymaker]

And then, Tim, you came from Minnesota.

[Tim Brown]

Well, actually, I'm in Austin right now. I'm kind of doing the. The double double dipping on the travel, double dip on.

[Trent Parker]

So.

[Jacob Moneymaker]

So why Austin, Texas?

[Tim Brown]

Austin is badass, dude. It has a. A very cool area called Barton Springs. So we're out there just setting up a Airbnb so that we can go, you know, be down there where it's. When it's really cold in Minnesota.

[Jacob Moneymaker]

Ah. So work smarter, not harder, right? Extra income. Streams of income.

[Tim Brown]

Oh, yeah, absolutely.

[Jacob Moneymaker]

So for all of you, man, I'm just excited because the last couple days, you know, you guys have been here, we've been making content, content, content. Yesterday we were whiteboarding. So I think close to 11 o'clock last night.

[Trent Parker]

Yeah.

[Jacob Moneymaker]

People don't understand what it takes to. To make video content.

[Trent Parker]

I don't think that's true. Can I step in on this?

[Tim Brown]

Yeah, guys.

[Trent Parker]

Okay. The content, it does take a lot out of you because you got to use your brain and you use a lot of energy and it's hot and you've probably already done stuff all day, and then you spend the rest of the day trying to come up with something and pray that people watch it and enjoy it. But at the end of the day, it's very rewarding, I must say.

[Jacob Moneymaker]

You've been just blasting on YouTube the last 48 hours. 16 million views.

[Trent Parker]

Yes.

[Jacob Moneymaker]

Talk about that. Cheeto.

[Trent Parker]

I have worked two years to get monetized on YouTube. Finally, the YouTube gods have spoken like he shop ass. You know, I'm like, oh, well, thank you. Yeah, they finally allow me to do that. But, yeah, there's a whole new world out there on YouTube that are now discovering me. And so that's been pretty good. But, yeah, that's all I gotta say about that.

[Jacob Moneymaker]

So, Tim, you're. You're coming out here and we've been creating content the last couple days.

[Tim Brown]

Yes.

[Jacob Moneymaker]

What's your intention on coming out? I mean, you two are just. It is a wild, wild ride.

[Tim Brown]

I was.

[Jacob Moneymaker]

Wild ride.

[Tim Brown]

So we got a lot of stuff coming up, so look forward to a how to start an H Vac company video, which is in depth and very specific about the steps. And you guys helped build it, by the way, People on Facebook help build it with us because we asked you guys, or I asked you guys, what's the most important things. We tried to cover all those things so it can be a resource for new people. But people don't watch unless it's entertaining. So I. I feel like Trent and Jason made it very entertaining. We did a bunch of skits. We did a bunch of fun stuff. And those will also be out as, like, short form on Cheetah's platform and. And Hook Agency's platform. But there's a lot of skits in it. Just. Just to be more fun, because honestly, the is. I mean, it could be boring.

[Jacob Moneymaker]

I mean, let's talk. Talk about what has been Cheeto's favorite skit. Let's talk about everyone's favorite skit that we've done the last three days. So Cheeto.

[Trent Parker]

Thank you.

[Jacob Moneymaker]

Okay.

[Tim Brown]

Tim, I'm glad we muted him.

[Jacob Moneymaker]

Yeah. Right.

[Trent Parker]

Okay. Would you react to my favorite skit been so far?

[Jacob Moneymaker]

Yeah.

[Trent Parker]

I want to say what's been a long 24 hours, and I'm trying to think. I think the one with the mannequin. The mannequin is so fun. Yeah. I cannot. I mean, I cannot wait to see the footage of the mannequin because I'm so excited. All right. Several days before I came here to California, I ordered a mannequin. And I was so stoked, and I was like, I can't wait to see this in person. It's beautiful. Mannequin. I know it's a mannequin. Well, first thing I see when I get here at Royalty Heating in there, he has the mannequin that I ordered, so I wanted to play with it, and he really played with it.

[Tim Brown]

And we got lotion. We Got. We did.

[Jacob Moneymaker]

My favorite scene was the lotion. So when I saw. I mean, the video is not even done. And just watching just the video itself had me.

[Trent Parker]

I would kind of like Tim to actually just go ahead and leave and edit it up. That way we can watch it.

[Tim Brown]

Yeah, exactly. I'm very excited. The. The premise is that Cheeto becomes a white shirt. He graduates to become a white shirt, and he starts doing white shirt activities. So there's a lot of lotion in the office. And. And it gets, you know, frankly, quite PG rated.

[Trent Parker]

Yes, I have. I'll give you a little hint. I have never been covered in lotion before.

[Jacob Moneymaker]

Head to toe.

[Tim Brown]

Before today.

[Trent Parker]

Before today. And actually you.

[Jacob Moneymaker]

Well, hang on. Talk about buying the lotion, because y'all just make that weird. Like, that was the most awkward. Three men standing in the line with a bottle of lotion.

[Tim Brown]

Jason is like, you know who has lotion?

[Jacob Moneymaker]

Ross Dress for Less.

[Trent Parker]

Yeah. It doesn't take. It doesn't take three men to walk into Ross, of all places, and then walk to the lotion after, like, hey, where's Yalls lotion? And then I realized, like, I don't think that looked too good.

[Tim Brown]

Yeah. And then what? We ended up getting shea butter soap instead, which had, like, sparkles in it for some reason. I don't know why.

[Trent Parker]

Gonorrhea and chunks.

[Tim Brown]

That was interesting. I didn't really understand. I think they said it was, you know, what is it when it kind of scrapes your skin a little?

[Jacob Moneymaker]

Cleans a little bit.

[Tim Brown]

Yeah. I don't know why that takes dead skin off.

[Jacob Moneymaker]

Yeah, I think that's.

[Tim Brown]

I don't want to scrub, you know, with my soap or my lotion.

[Trent Parker]

Can I. Can I make, like, two confessions right here?

[Tim Brown]

Probably not.

[Jacob Moneymaker]

Should I mute them?

[Trent Parker]

No, actually, number one, if you know me, I hate lotion with a passion.

[Tim Brown]

Really?

[Trent Parker]

Yes. Like, terribly hate it.

[Tim Brown]

I'm glad we put it all over you today.

[Trent Parker]

Yes. That's. You can, like, Lisa will tell you I hate lotion. She offers to put it on. I have eczema. And she like. And I'm like, no, I'll just rather suffer. The second thing I was going to confess is my. My face started going numb when I put that lotion on my face.

[Tim Brown]

Really?

[Trent Parker]

Yeah. Yeah. Kid you not.

[Tim Brown]

Now I know why you hate lotion. Yeah, you go numb.

[Trent Parker]

Like, it was weird. It's like I'm going numb. Am I having a stroke?

[Tim Brown]

Huh?

[Trent Parker]

Yeah.

[Tim Brown]

So lotion. The dangers of lotion, kids.

[Trent Parker]

It could really harm you.

[Jacob Moneymaker]

Hey, I'm excited. To see Cheeto graduate, see what a white shirt position actually looks like him in that white shirt role.

[Trent Parker]

Well, I'll tell you what. I will never be a white shirt in real life.

[Tim Brown]

But please, please bring that character back, though. Like, that's a good character. That's a funny character.

[Trent Parker]

It really is.

[Tim Brown]

And then Harry. Harry the homeowner. That's a new one.

[Jacob Moneymaker]

Harry the homeowner.

[Tim Brown]

Harry and I want to, like, invite the audience. Anyone watching this come live.

[Jacob Moneymaker]

We could talk.

[Tim Brown]

You guys, what are the funny things that homeowners have done to you? And ultimately, Harry the homeowner can continue. Could continue. I don't know if. If you guys like the skits, then Harry the homeowner could continue as a character that fat Cheeto does. I think that'll be.

[Jacob Moneymaker]

So I just want to give some shout outs real quick. Danny Hernandez, she was at the ribbon cutting yesterday. She says. I could only imagine. Man, y'all must. Danny.

[Trent Parker]

Danny. Danny's my new friend.

[Jacob Moneymaker]

Best friend.

[Tim Brown]

Yes, my best friend.

[Jacob Moneymaker]

Oh, you make me live, Brandon style. What is up, brother? He said, Mr. Fat Cheeto is the man. Tim Brown sucks. Sorry, Tim. Let's see. We got Jackie Wackler is watching.

[Trent Parker]

It's Whacker.

[Jacob Moneymaker]

Whacker.

[Trent Parker]

Whacker, Not Wackler.

[Jacob Moneymaker]

Where'd you come up with Whacker?

[Trent Parker]

I don't think I can sit down here. All right, that's the end of this interview.

[Jacob Moneymaker]

But I mean, seriously, y'all, y'all came for a purpose and a reason. And the reason is, is to spread the love of what we all do. I mean, to come together because we create good content, we have a great following, and we do what's right.

[Trent Parker]

Dude, you wrote me a check for 10 grand to be here.

[Tim Brown]

We did make it where it's gonna be a pretty baller thing, though. And I do want to thank Ishmael Valdez. Because of him, he, you know, helped me get out here as well, and that. That makes it more fun. And New Big has a shout out in the video as well.

[Jacob Moneymaker]

Yes.

[Tim Brown]

And thank you for making this kind of fun. And thanks for, you know, I mean, partnering on this video, particularly on the how to Get Started with the H Vac Company video.

[Jacob Moneymaker]

Yeah, the video is cool. As you all know, our journey right now with royalty, a lot of people are either fearful of starting a business. They don't know how to start a business. They're just going in there blind. Maybe they're a great technician, a great sales professional, great installer, but we. We really go behind the scenes. And Tim even got me to. To really think deep and really get, like, not. Not emotional deep, but, like, I mean, share the challenges.

[Tim Brown]

I think challenge. I always real. I always push people to share the challenges because, you know, social media can be a highlight reel where we're always just talking about what's positive. I think one of the most generous things we can do is share the challenges as we have them. And I'm like. As I'm saying it, I'm like, oh, I need to do that more. But, like, Jason shares some of the deeper challenges, the difficult things that are going on right now with starting this company. I think that that's generous, though. And I was telling them as we were talking about, I'm like, you will enjoy watching this more in 10 years if you get real with me, dude. If you get real with me, you're going to enjoy watching this because you're going to look back and be like, you're right. That was tough. That. These are the real things that were tough about having a comp. Like starting a company from scratch. Yeah. People think that money is all it takes, and Jason started with a little bit more money than your average H Vac company owner. But I'll tell you what, starting a company is a crisis of confidence, and you have to, like, literally have a lot of. That's real.

[Jacob Moneymaker]

Tito, you're blocking his camera.

[Trent Parker]

Oh, sorry. I'm sorry.

[Tim Brown]

What.

[Jacob Moneymaker]

Let's see, Tim, what has been one of your biggest challenges coming from roofing.

[Tim Brown]

Yeah.

[Jacob Moneymaker]

To H Vac.

[Tim Brown]

Yeah.

[Jacob Moneymaker]

Because one thing that you and I were talking about real quick and sorry to cut you off, was talking about you been in the H Vac side for almost a year. About a year. Right. And you've been diving deep. You've been having really good momentum, but I feel like you could have better traction.

[Tim Brown]

Yeah. Well, I'll say this is breaking into any new market.

[Jacob Moneymaker]

Yes.

[Tim Brown]

Any new market is going to take 10 times the effort that you think it's going to take. So what I do is I go, I'm like, I am applying a lot of effort. That being said, anytime there isn't as like, we've had a good amount of opportunities, but a little lower close rate just because we. Our examples are in different kinds of contractors. So that's sometimes something that people think about a lot. And at the end of the day, I think we have no problem getting prospects into the funnel. So it's. At that point, it's tweaking the sales process and tweaking the positioning at the End of the transaction. I think that that's why I always like to pick your brain, because I'm like, what could I be doing better to make sure that the right customers actually turn into customers? What I was telling you is that we're picky.

[Jacob Moneymaker]

Yeah.

[Tim Brown]

And so being picky, it we. We already cut off, like 80% of the prospects that come to us on purpose. And that's. That's unusual, maybe, but it's also like, kind of what we want. We want to be selective about the customers we like. So how do you. If you're getting more selective, let's say, as an H Vac company or any kind of business, what can you do in your sales process to make sure you have a higher close rate with the folks that you really, really want when you. When you do have specific things that you really, really want?

[Jacob Moneymaker]

Sorry, I'm trying to get it.

[Trent Parker]

Oh, yeah. Tim, you're really boring. I'm just kidding. I love you, man. I'm glad I'm actually out here with you in California. I recently did a podcast with him and it was really fun.

[Tim Brown]

I'll just jump in on yours. Jason. You can get rid of that.

[Trent Parker]

Yeah, you can.

[Tim Brown]

You can. I'll just pop up next to you.

[Trent Parker]

Ladies and gentlemen. What's going on here? We having a little technical difficulties. If you could just bear with us, we'll be up and running right away.

[Tim Brown]

I could. I could handle being in this seat. This is. This is nice. This is nice. Yeah, I think that's actually a useful. Oh, God. I feel like that's a useful topic. Can you give me that? If you. If you're a very selective business owner, let's say, that's trying to work with customers, but you're selective. Do you coach people to drop that selectivity or do you. Because you know what I'm saying, Like.

[Jacob Moneymaker]

Yeah, I don't want to waste my time.

[Tim Brown]

Yeah.

[Jacob Moneymaker]

So I mean, and it's. It's all. What do you mean when I want.

[Tim Brown]

To waste your time?

[Jacob Moneymaker]

When I talk to. So you're talking about talking to prospects.

[Tim Brown]

Yes.

[Jacob Moneymaker]

Right. And. And if you feel like it, maybe not worth your time, but they don't.

[Tim Brown]

It's not always that they don't have money. And sometimes it's that they don't understand the value.

[Jacob Moneymaker]

Not even the value. When I talk about wasting time, implementing, holding your people accountable. Right. Like, there's so much that goes involved when it comes to the training game that I look at. So there's certain. When I sit on zooms. Right. The thing that makes H vac Masters the Hustle is when I first started, it was a grind. And so I would take on every single client. You call me, let's do it on site. Let's do this. Let's do this. Now, I could be so selective, but I had to grow it. So. So now I have the opportunity where I could pick and choose. It's not like, oh, I need the money. Let's go on site over here. Now I get to work with the. The contractors and the business owners that truly want to grow. And I could tell when they truly want to grow by those conversations. I used to.

[Tim Brown]

I think I'm used to that selectivity over in the other niche.

[Jacob Moneymaker]

Yeah.

[Tim Brown]

So coming over here, it's weird to. It's weird to still be selective, you know what I mean? Almost. Because it's like in a new market, you want to get market share as soon as possible.

[Jacob Moneymaker]

And that's correct. Going into a new market right now. Me, I had to find the niche in plumbing.

[Trent Parker]

Yeah.

[Tim Brown]

What do you mean?

[Jacob Moneymaker]

That was hard to. To move into a whole different trade, going from H vac to plumbing. I do a lot of plumbing training, but it took me probably a good three years to settle in with different plumbing companies where they now call me out regularly. And it used to be back in the day, who are you? What do you do?

[Tim Brown]

Like, and you just closed or you're working with a new client that called you today, which is dope.

[Jacob Moneymaker]

Yeah. So check this out, y'all. Having Tim out here, his video creation of what he's able to do with his editing and how quick he's able to do it. We were able to sign up here, a local company, because they saw a video that we did yesterday morning, called me up, they thought that I was in Southern California. They know that I'm here, and they sign up for two day, $20,000 on site.

[Tim Brown]

And if you haven't seen it, our video together, the Day in the life of plumbers and the plumbing sales Training video on YouTube.

[Jacob Moneymaker]

On YouTube.

[Tim Brown]

Hook Agency Plumbing sales training. I think it's ranking for plumbing sales.

[Jacob Moneymaker]

Yeah.

[Tim Brown]

The top actually really good trainings in person. And it was really cool to see that in person and watch what you did and just incredible coaching. And in the field coaching, it gets, I don't know, just involved you.

[Jacob Moneymaker]

You got to see, like, the real, real training on site. Tim flew out with me a couple months ago, went to All City out in Southern California, got in the trenches, went, and we really were like swimming in shit.

[Tim Brown]

I. I almost. I almost touched a piece of corn.

[Jacob Moneymaker]

Yeah, you did.

[Trent Parker]

I would have ate it.

[Jacob Moneymaker]

You would. Cheeto would have ate it.

[Tim Brown]

Just give it a little brush off. This thing had been down there for a second, though.

[Trent Parker]

Maybe not.

[Jacob Moneymaker]

What. What's gross about plumbers, I think, is being around the. But they eat lunch around the. Like those.

[Tim Brown]

Those installers right there, Dude.

[Trent Parker]

I tell people, though, don't get discouraged about wanting to become a plumber or anything, because there's so many different things.

[Jacob Moneymaker]

They make a lot of money.

[Trent Parker]

I mean, you got plumbing engineers, you got people that do gas map gas that are certified to weld that together. There's so many different types of. In areas of plumbing that you can go into, and that's also. With H vac, it's not just crawling an attic. There's the engineering field all the way down to the csr. You know, there's so many areas, or the content creator or there's so many openings. And never get discouraged about if that's what you want to do is what I tell people. And that is not sponsored by anybody. Thank you.

[Tim Brown]

That's good.

[Trent Parker]

Yeah.

[Tim Brown]

Yeah, that's. That's the message right there.

[Jacob Moneymaker]

I think also the message is that us three, all through social media, the Internet, have became really good friends.

[Trent Parker]

That's the power of the Internet, what.

[Jacob Moneymaker]

You'Re able to do.

[Tim Brown]

Right.

[Jacob Moneymaker]

It's crazy when we get together. I mean, we were in Chicago, right? That was the first time all three of us, I think, were together all at one time.

[Trent Parker]

Well, where were you?

[Tim Brown]

In Chicago.

[Jacob Moneymaker]

Ahr.

[Tim Brown]

Oh, yeah. I don't think I didn't get to see him.

[Jacob Moneymaker]

You already. You took off? Yeah.

[Tim Brown]

You. You.

[Jacob Moneymaker]

We're. You took off.

[Trent Parker]

I was being like a celeb at that moment.

[Jacob Moneymaker]

No, you. You jumped on a plane home. You were tired of being in Chicago. Yeah, I remember I was picking him up for breakfast, and I'm like, hey, where you at? He's like, text me. I'm on my flight.

[Tim Brown]

So I'm gonna be on ahr with Tito this next year.

[Jacob Moneymaker]

Orlando.

[Tim Brown]

Oh, that's. That's. Oh, yeah. Not Chicago this time. God, everything's in Orlando all the time this year.

[Jacob Moneymaker]

Yeah. I feel like it's either Vegas or Florida.

[Trent Parker]

I tell you what, I am looking forward to Orlando because I've never been to Orlando, and I only live six hours away from Orlando. This. Yeah.

[Jacob Moneymaker]

Are you driving? Are you?

[Tim Brown]

Fine, but it's just.

[Trent Parker]

I think I'd rather drive to Orlando because, you know, a long drive. I know, I know. I May fly. If it's just me, I may fly. But if Lisa goes with me, I'll fly.

[Jacob Moneymaker]

So you're flying.

[Trent Parker]

So I'm probably gonna fly.

[Jacob Moneymaker]

So I mean. So, Tim, one thing. Let's talk about this real quick because we have all gone to a lot of events. Okay. Yeah, a lot of events. Especially the last couple years. Especially this year. Cheeto, you've gone outside your bubble and everything.

[Trent Parker]

A lot of them.

[Jacob Moneymaker]

So one thing that we were talking about, though, is events could get overwhelming. You know, being on the road all the time, going to the different events. One thing Tim, was you were talking about yesterday with me was you're limiting how much event you're going to. Cheeto, you're probably doing that as well this year. Talk about.

[Tim Brown]

I think for me, it's a little bit around the. If I exhibit because exhibiting is expensive. It's a good chunk of money as a brand and stuff like that. So sometimes I'm just like, well, I'll just travel out and go do content. So I like that. I feel like that's a fun way to go travel and do events, is just to go be more.

[Jacob Moneymaker]

I feel like that creator, I. I feel like content creating ad events goes so much further than sitting at a booth. Oh, I kind of agree 100%. And if anyone. Yes.

[Trent Parker]

I tell you what my problem is, and I didn't mean to interrupt you.

[Jacob Moneymaker]

Good.

[Trent Parker]

My problem is with events, I never get to enjoy them because you get mom.

[Jacob Moneymaker]

But he does get mob the second they see him.

[Trent Parker]

He's like the last hr. One reason I wanted to go is because I didn't. I mean, I wanted to actually enjoy the event a little bit, but I didn't. I wasn't able to.

[Tim Brown]

It's interesting how few contractors are at ahr. Like, it's very few. Like, literally, there's like khakis. Khakis, Khakis, khakis. Like, well, it's like manufacturers and reps.

[Trent Parker]

Engineers, engineers.

[Jacob Moneymaker]

I felt like it was a lot of people from a lot of man.

[Trent Parker]

There is a lot of, like, even the Jewish community.

[Jacob Moneymaker]

Russians.

[Trent Parker]

Russians. They were Chinese, Japanese, Vietnamese.

[Jacob Moneymaker]

It was cool, though, because it was the future of the trade. That's what I liked about ahr.

[Tim Brown]

It's just. I love. I do like these ones. Like, I like really hardcore training events.

[Jacob Moneymaker]

I like.

[Tim Brown]

Like, if I'm thinking about contractors, what they should be at. I think you should go to hardcore training events. And then I think these expos are pretty sweet because then you get to go and like, look at all the real new products? Well, like the actual, like, physical products and like, look at them and ask the people about the specifics.

[Trent Parker]

Well, there's a lot of some. What I've seen with Ahr when it comes to contractors, usually like a contractor and he brings like one or two of his employees, you know, or something like that. There is contractors. I mean, there is a lot of contractors that show up.

[Tim Brown]

This is like 1 out of 10 now.

[Trent Parker]

But a lot of it, it feels like to me, what you're saying is manufacturers and people to sell the products that, you know, to buy the. To resell. Am I making sense?

[Tim Brown]

Yes. I think the reason I think about it so much is because I do the man on the street style content with the mic right up to random people. And like when I'm at an event and I'm trying to, like, talk to like a contractor and I put. And no one is for like a bunch of tries, right? And I'm like, oh, man. It's funny how at events sometimes we're all like, it's just a bunch of people selling to each other. That's. That's funny. Well, yeah, it's got like. And I'm saying, like, they're. They're trying to sell to. I don't know, I guess it makes sense that they're. It's okay if there's not contractors, but it's just funny when there's none.

[Trent Parker]

Have you ever seen those little tents? The, like the Japanese and Chinese setup? And they'll have these meetings with other companies while they're there. Have you seen that?

[Tim Brown]

Yeah. Customers must be there, right?

[Trent Parker]

Yeah. Whatever's going on there or whatever. Like selling chips or something.

[Tim Brown]

Yeah.

[Trent Parker]

Microchips.

[Tim Brown]

The videos that did the best for me last time were around the tankless water heater brands. There's a lot of. Apparently there's a lot. Like, there's not a lot of YouTube content out there. So just going up to the people and be like, hey, what's new with this tankless water heater? Both of those, like the Renai and one other one did really, really well on YouTube. And it's like, literally, it's a very boring video.

[Jacob Moneymaker]

Well, let's talk about that real quick because a lot of people on social media trying to start video content creating. Right. What are two tips that you could give someone that's wanting to start?

[Trent Parker]

Stay away from my content.

[Jacob Moneymaker]

Why?

[Trent Parker]

Because it's mine.

[Tim Brown]

I like, I think I. I would say. I think it should. I think skits are good. Right? I think. But a Lot of contractors need to just go put their camera on real stuff. Like it's demonstration and bingo, real stuff. You see, I'm a vendor. I'm in the office. It's boring. I'm doing boring. Nothing I point my camera at in my office is going to get that many views. But you are a contractor. You have the ability to go on a job site and just show exactly what you're doing. And then there's opportunity. Like, people love watching tool videos even if they roast them. And that's okay. Embrace the cringe. People are. It's fine if people roast or are negative about your comment or your content. Fine.

[Trent Parker]

I agree with you. Anything that's real life. Repair, fix it. Shows inside the customer's house, shows real life. People want to see real life, you know, and they want to see funny skits as well. But whatever content creation you want to get into, get with that and stick to that. You know, that's. Find your own niche. The word niche, you know, find.

[Jacob Moneymaker]

You had to find yours.

[Trent Parker]

Yeah. I mean, if. If you. I've learned with the algorithm and everything, if you. All right, if I start making H vac videos and then tomorrow I just swap and go something that's not in the trade industry to like making, you know, slapstick comedy and whole nother ball game of tags, it's going to be a just a drop video. But staying in a. YouTube is trying to find you an audience when you post a video. What I've learned, they're trying to find you and your audience.

[Jacob Moneymaker]

So they're trying to find it for you.

[Trent Parker]

Like when you use this and correct me if I'm wrong, Tim, when you watch something on Tick Tock or anything, it learns you. It learns what? Like content you're watching. So when you post, it's trying to push out that to those people. And when you have that large audience, start gaining your own audience. That's what they're there for. I mean, they want to see that.

[Tim Brown]

It doesn't want you to take a sharp right turn to something else.

[Trent Parker]

And I've made those mistakes.

[Tim Brown]

Yeah, several times.

[Trent Parker]

And it could be like that for. It may not be like that for everybody, but that's just my own experience with it.

[Tim Brown]

I think you got to know who it's for.

[Trent Parker]

There you go. That's the word.

[Tim Brown]

You have a local audience that you're trying to make content for. Try to make more locally local stuff. Stuff that relates and pertains to them. I think that that's okay to branch out. Like if you're a contractor to branch out to more just local and weather related topics that are that right. Would appeal to the people that it's for. It is a distraction sometimes for a contractor to constantly be focused on virality.

[Trent Parker]

Yeah.

[Tim Brown]

And there are a lot. There's a temptation to care and I would say there's three tiers. Right. There's okay, we're, we're posting, getting 200 views on everything. It's kind of boring to post because there's not enough people seeing it.

[Trent Parker]

Right.

[Tim Brown]

There's oh, we're going Viral A lot. 2 million, 10 million, 20 million views. That is so broad. Right? So many. It is good for people like you and you're. You're getting monetized and other things that are really good for you. But for the average contractor, they need to find that sweet spot where it's like if you could reach 5,000, 10,000 people in Roseville, California, if you could focus on those people and trying to make content for those people. That's where I think there's money to be made in the, in the home services industry. I think that there's a, a certain amount of people like we get distracted by the views. I know that that's like the contractors do and I know I do too sometimes. I like want virality. But what I really need to focus on is those 10,000 contractors that we can help.

[Trent Parker]

It is easy to get distracted with the views. Sometimes I have to kick myself and focus more on my audience. The audience that I already have and gaining future audience. That way eventually you grow the audience. The views will come. I mean.

[Tim Brown]

Yeah.

[Trent Parker]

Am I making.

[Tim Brown]

No, no, you make sense. A lot of contract, I would say the average person though, because you've already figured this out. You made content for random people on the Internet originally. Like originally, originally you weren't like, all right, I'm gonna go send this to my a want and she's gonna love this.

[Trent Parker]

Right.

[Tim Brown]

You know, so there's there you first. You do have to have a little bit of that. I'm gonna do it for random people like that. It would be funny to random people, not to my friends.

[Trent Parker]

Right.

[Tim Brown]

Because that's what I think A lot of people, if they try to do funny, right, they're kind of like, oh, this is funny to us. It's like you gotta, you can work on being funnier. Like you've obviously you. You started being. You started probably with a little bit at more average funny, but you probably worked to develop your funny.

[Trent Parker]

Right.

[Tim Brown]

And I think some people get confused like, they're like, oh, you can't try to be funny. You can't. What is a comedian doing? A comedian is. He writes his.

[Trent Parker]

He writes his joke.

[Tim Brown]

He's saying them over and over and over again in cities around the country. So he's. He's not coming up with everything.

[Trent Parker]

Oh, yeah.

[Tim Brown]

Spur of the moment. So we can all.

[Jacob Moneymaker]

Beer can.

[Tim Brown]

Cold and funny. And this is why I'm such an advocate for Trent, is because funny is. Is really, really important. Entertaining is really, really important. It's how we deal with things. And it's also like the trades being funnier and having more funny stuff. It honestly gets the word out about what you were talking about earlier about the opportunities in the trades, right?

[Trent Parker]

Yeah, there's. There's a lot of. A lot of opportunity in the trades. What was that?

[Jacob Moneymaker]

Bomb. Oh, bombs. Well, I, I agree. A lot of opportunity in the trades. A lot of opportunity in anything that someone's willing to take action on, I think. But I just gotta say, y'all, thank you. I'm gonna end the podcast because we got a lot of things that we're going to be doing today. And I just gotta say, you know, Tim, thank you for your expertise of everything that you're doing. Hook agencies, you guys are badass. I love seeing you going from different trade to trade to trade and just blowing up Cheeto. We've been friends for about a year and a half now, brother. Anything that you do, I'll see you in two weeks in Alabama. You got some big things coming up. You got some.

[Trent Parker]

Yeah. Can I make a couple of announcements? September 6th, Murfreesboro, Tennessee. I will be at Cooling Solutions group all day doing a meet and greet. That's right, a meet and greet. I'll have. It's a free event. I'll have merch. There'll be food. It will be some awesome stuff. I'll be doing content. I'll be running around and a special guest is going to be there as well. The wonderful baby of mine, Ms. Lisa.

[Jacob Moneymaker]

Yeah, y'all been doing a lot of videos together.

[Trent Parker]

Yes. We got the gold package.

[Jacob Moneymaker]

There you go.

[Trent Parker]

The go.

[Jacob Moneymaker]

What's next for you?

[Tim Brown]

Tim, I have to do a little mental math here for a second. What is next for me? I know I'm gonna be a Home service freedom and San Diego. Yeah, I'm gonna be. I'm gonna just show up deep with contractors from Minnesota and Home service freedom. I'm not doing.

[Jacob Moneymaker]

I wish I was going. I was already booked for an on site site. Yeah, I really good event. I know.

[Tim Brown]

That's gonna be a really good event.

[Jacob Moneymaker]

I know.

[Trent Parker]

Thank you. Thank you. Thank you for the invite.

[Tim Brown]

And I'm gonna be hanging out with Joe. Uncle Joe at Pantheon and Rilla, because they ball out as well. We will be balling out. Who knows what they got going on. But it's usually crazy. So we're gonna create a bunch of man on the street style content at Pantheon.

[Trent Parker]

You and Uncle Joe.

[Tim Brown]

Yes.

[Trent Parker]

Wow.

[Jacob Moneymaker]

That's gonna turn out crazy.

[Trent Parker]

Uncle Joe's gonna be like. So let me tell you, hey, Uncle.

[Jacob Moneymaker]

Joe could do a Elvis impress Elvis Presley impersonation and sing just like him. I'm just want to let you all know when we did the Elvis is not dead.

[Tim Brown]

It is Uncle Joker, sir.

[Jacob Moneymaker]

Oh, yeah. No, you got to hear him sing.

[Trent Parker]

Here's Uncle Joe. Sorry. Would you. We're out of fries.

[Jacob Moneymaker]

What should we do?

[Trent Parker]

Well, what should we do?

[Jacob Moneymaker]

I took your line.

[Trent Parker]

Yeah, yeah. What should we do?

[Jacob Moneymaker]

All right, y'all, until next time, thank you for tuning in late. Oh, yeah. Check out the content. It's gonna be.