HVAC Masters of the Hustle: Episode #299 - Tim Hook HVAC Champion Summit Event

Host: JDubMoneyMaker (Jacob Moneymaker)
Guest: Tim Hook
Release Date: January 20, 2025

Introduction to the Episode

In Episode #299 of HVAC Masters of the Hustle, host JDubMoneyMaker welcomes a special guest, Tim Hook, the mastermind behind the highly anticipated HVAC Champion Summit Event. The episode delves into the intricacies of organizing a successful industry event, attracting top-tier sales trainers, and fostering a community aimed at propelling HVAC professionals to the pinnacle of success.

Overview of the HVAC Champion Summit Event

Tim Hook shares his excitement and the journey of bringing the HVAC Champion Summit to fruition. The event, which has already sold out, aims to gather the nation's elite sales trainers and high-performing salespeople to share secrets of their success.

Tim Hook ([02:24]): "We're really excited about the event. It's coming up hot. It's sold out. And, you know, I did create some extra tickets a couple of times... because sometimes people don't show up."

The Summit isn't just about the speakers; it's about creating a vibrant atmosphere where HVAC professionals from across the country can network, share ideas, and inspire each other to reach the top 1% in their field.

Key Speakers and Their Insights

The event boasts an impressive lineup of speakers, each bringing unique strategies and insights to the table:

1. Catherine Howard and Philip Flasky of Lee’s
   Catherine has elevated her business from $30 million to $100 million, embodying the spirit of breaking barriers akin to the legendary four-minute mile.

   Tim Hook ([06:45]): "Catherine Howard also going from 30 million to 100. 100 million. That's an enormous feat."

2. Jason and Joe Chrisa
   Speaking back-to-back, their distinct yet complementary styles offer a comprehensive approach to sales strategies without fostering controversy.

3. Sebastian Jimenez
   Focuses on the analytics side of sales, emphasizing the importance of data-driven decisions in enhancing sales performance.

4. Brent Buckley of Fetch a Tech
   With over $15 million in sales, Brent exemplifies what it takes to 10x sales figures by innovating beyond conventional methods.

5. Ryan Fenn from Chirp
   Discusses effective follow-up techniques and activating customer databases to maximize sales potential.

6. Sam Wakefield of Close It Now Sales Training
   Provides actionable sales training methodologies tailored for the HVAC industry.

Tim Hook ([06:15]): "We're going to hear from both of them about what they have done. I'm sure there'll be a lot of questions."

Event Planning and Marketing Strategies

Tim elaborates on the meticulous planning and strategic marketing that went into organizing the Summit. Key points include:

• Sponsorships: Securing reputable sponsors like Nuva Thermostat, Chirp, and Surge, ensuring that the event aligns with cutting-edge technology and reputable brands.

  Tim Hook ([17:12]): "I want our company brand and vibe to be associated with these other company brands and vibes that are cutting edge, cool, and surging, and have good reputations."

• Marketing Approach: Utilizing the "whisper, speak, shout" method to create buzz without overwhelming potential attendees. This involved initial subtle promotions followed by strong, graphics-driven campaigns.

  Tim Hook ([18:04]): "We put out one post, and then the shout is like the next week where we're like, everyone dropped the... yell, and then, wow."

• Event Logistics: Emphasizing high-end hospitality inspired by the book Unreasonable Hospitality. The goal is to make every attendee feel comfortable and valued, ensuring a seamless and memorable experience.

  Tim Hook ([26:18]): "I'm talking about making people feel really good and comfortable in our space... that's the vibe when the events go off."

The Importance of Taking Action and Patience in Sales

A significant portion of the discussion centers around the ethos of taking actionable steps and maintaining patience through the learning curve:

Tim Hook ([22:05]): "How long are you willing to be bad before you get good? Patience and monotony should not be able to derail your progress because it's gonna take some of that."

He underscores the necessity of embracing challenges and learning from setbacks rather than remaining on the sidelines. This mindset is pivotal for HVAC professionals striving to elevate their sales game and achieve substantial growth.

Conclusion and Takeaways

As the episode wraps up, Tim Hook imparts a final piece of advice to listeners:

Tim Hook ([28:11]): "Ask yourself that question this week. How long are you willing to be bad before you get good? Patience and monotony should not be able to derail your progress because it's gonna take some of that."

The conversation concludes on a high note, emphasizing the value of community, continuous learning, and the relentless pursuit of excellence. Both hosts express their anticipation for the upcoming Summit, highlighting its potential to transform attendees' sales strategies and overall business performance.

Key Takeaways:

• HVAC Champion Summit Event: A premier gathering for HVAC sales professionals to learn from industry leaders and network with peers.
• Diverse Expertise: The event features speakers with varied backgrounds and strategies, offering a holistic approach to sales excellence.
• Strategic Planning: Successful event marketing and sponsorships are crucial for creating impactful and memorable experiences.
• Action and Patience: Emphasizing the importance of taking actionable steps and enduring the learning curve to achieve significant growth in sales.
• Community and Networking: Building a supportive community fosters shared knowledge and collective advancement within the HVAC industry.

Listeners who tune into this episode will gain valuable insights into event organization, sales strategies, and the mindset required to excel in the competitive HVAC landscape. Whether you're a business owner, dispatcher, installer, or technician, the lessons shared by Tim Hook and host JDubMoneyMaker are poised to inspire and elevate your professional journey.