Podcast Summary: HVAC Masters of the Hustle - Episode #303 with Jeff Matulich on EPIC2025 EGIA

Introduction

In Episode #303 of the HVAC Masters of the Hustle podcast, host Jacob "J Dub" Moneymaker sits down with Jeff Matulich to discuss the forthcoming EPIC2025 EGIA event. Released on March 3, 2025, this episode delves into the intricacies of organizing one of the HVAC industry's premier conferences, highlighting key speakers, event logistics, marketing strategies, and the unique value propositions that EPIC2025 offers to attendees.

Overview of EPIC2025 EGIA

Jeff Matulich elaborates on the significance of the EPIC2025 conference, emphasizing its scale and the excitement surrounding its relocation to the East Coast for the first time.

Jeff Matulich [01:58]: "So we are anticipating a sold-out crowd on hand out there... We are anticipating putting on a fantastic show for all those that are going to be in attendance."

The event is scheduled for March 6th and 7th at Disney's Yacht and Beach Club Resort in Orlando, Florida. This move signifies a strategic expansion from its traditional West Coast venues, aiming to attract a broader geographical audience.

Keynote Speakers

A significant highlight of EPIC2025 is its impressive lineup of keynote speakers, each bringing a unique perspective and expertise to the table.

1. Michael Strahan

   Michael Strahan, a renowned personality known for his role on Good Morning America, will serve as the closing keynote speaker. Jeff shares insights into the logistical efforts to accommodate Strahan's busy schedule, ensuring his presence at the event.

   Jeff Matulich [03:55]: "We knew we wanted Michael to be our closing keynote, and we actually had to extend Epic, make it a longer day, because typically what we've done in the past is the second day is just a half day."

   Strahan is expected to share his experiences in leadership, achieving professional pinnacles, and time management, drawing from his diverse career spanning sports, television, and business ventures.

2. Nick Vujicic

   Widely regarded as one of the top motivational speakers globally, Nick Vujicic will open the conference. Born without arms and legs, Vujicic's story of overcoming insurmountable physical challenges and maintaining unwavering positivity is set to inspire attendees.

   Jacob Moneymaker [03:55]: "We got Mr. Nick, who comes with a very impactful story. Being born with no legs and no arms and the way that he sees life and how his positivity just goes throughout."

3. Ricky Kalman

   Ricky Kalman, an esteemed hypnotist and mindset expert, will present on the first afternoon. His sessions will encompass both motivational insights and a live hypnosis demonstration, promising an engaging and entertaining experience.

   Jeff Matulich [07:55]: "He's widely considered the number one hypnosis hypnotist in the world... he's going to be talking about mindset, but then also doing a performance up on stage where he's going to be hypnotizing some volunteers."

4. Evie Pompous

   Evie Pompous, a former Secret Service agent with experience protecting high-profile figures like Obama and the Bushes, will discuss communication, conflict de-escalation, and people-reading skills. Her recent media spotlight following the attempted assassination of President Trump underscores her expertise in crisis management.

   Jeff Matulich [08:03]: "Evie was NBC's go-to expert... talking about, okay, well what's happening and where were the breakdowns."

Event Logistics and Preparation

With EPIC2025 two weeks away, Jeff outlines the meticulous planning and execution required to ensure a seamless experience for attendees.

Jeff Matulich [10:26]: "We've got a run of show that's really breaks it down to minute by minute what's going on on stage, what's happening in the breakout rooms... Everything works seamless. That's really what we want."

Key logistical aspects include:

• Extended Schedule: To accommodate Michael Strahan, the second day of the conference has been extended with additional breakout sessions.

• Team Coordination: Jeff praises the dedicated team members responsible for various facets of the event, from packing lists to on-site execution.

  Jeff Matulich [29:59]: "I get really proud of the fact honestly of the team... They do a fantastic job. They're really sort of the magic to all this."

Marketing and Attendance

As the Vice President of Marketing, Jeff discusses the strategies that have evolved over the years to promote EPIC2025 effectively.

Jeff Matulich [18:03]: "With the marketing, we have this built-in audience. We really don't spend all that much in the way of advertising at all because we have this built-in audience."

Key points include:

• Established Reputation: EPIC events have become a staple in the HVAC industry, with attendees marking their calendars annually.
• Email Campaigns and Network Leverage: Primarily relying on email marketing and leveraging speaker networks to spread the word organically.
• High Demand: With less than 20 tickets remaining, the event is on track to be a sold-out success.

Vendor and Sponsorships

EPIC2025 boasts a record number of exhibitors and sponsors, offering attendees a comprehensive range of solutions tailored to home service contractors.

Jeff Matulich [19:25]: "This year we have the most exhibitors and sponsors that we've ever had. We sold out of those over a month ago."

Highlights include:

• Diverse Exhibitors: 78 exhibitor and sponsor spots filled by top equipment manufacturers, HVAC marketing organizations, and service providers.
• Exclusivity and Quality: A waiting list underscores the high demand, with a focus on partnering with reputable companies that align with EPIC's mission.

Networking and Family-Friendly Aspects

Beyond the educational components, EPIC2025 places a strong emphasis on networking and creating a family-inclusive environment.

Jacob Moneymaker [24:12]: "If you are attending EPIC 2025 and you are an Introvert... networking, what value."

Key initiatives include:

• Evening Parties: Hosted at Hollywood Studios' Indiana Jones Epic Stunt Spectacular Amphitheater, featuring surprise entertainment, open bars, and food to facilitate relaxed networking.
• Pre-Events: Activities like Contractor Connect Live and a golf tournament at Shingle Springs Golf Course offer additional networking avenues.
• Family Involvement: Recognizing the importance of family, EPIC2025 allows attendees to bring their children to evening events, fostering a family-friendly atmosphere.

Marketing Challenges and Successes

Jeff addresses the challenges faced when expanding EPIC from the West to the East Coast, including managing logistics for cross-country transportation of materials and ensuring venue suitability.

Jeff Matulich [14:53]: "There’s a lot of risk there... but it’s all turned out well."

Despite initial uncertainties, the marketing strategies have effectively garnered high registration numbers, with the event now predominantly relying on its established reputation rather than extensive advertising.

Conclusion and Final Thoughts

As EPIC2025 approaches, both Jacob and Jeff express their enthusiasm and confidence in the event's success. Jeff highlights the collective efforts of the team and the continuous positive feedback from past attendees as testaments to the event's quality.

Jeff Matulich [35:09]: "Just, if you haven't heard of epic, epic2025.com, that's the big show that we put on every year... we’d love to welcome you out there and look forward to seeing everybody there."

Jacob encourages listeners to seize the opportunity to attend, emphasizing the event's comprehensive value—from high-impact learning and networking to fun and family-friendly activities.

Jacob Moneymaker [34:31]: "So I promise you all, for everyone that's attending, it is event that y'all don't want to miss. It's going to be, AKA what they say. Epic. Let's go."

EPIC2025 EGIA promises to be a landmark event in the HVAC industry, offering unparalleled opportunities for professional growth, networking, and inspiration. Attendees can expect a meticulously organized conference filled with top-tier speakers, valuable exhibitors, and an atmosphere designed to foster both learning and meaningful connections.

Notable Quotes

• Jeff Matulich [01:58]: "We are anticipating putting on a fantastic show for all those that are going to be in attendance."
• Jacob Moneymaker [03:55]: "We got Mr. Nick... his positivity just goes throughout."
• Jeff Matulich [08:03]: "Evie was NBC's go-to expert... what's happening and where were the breakdowns."
• Jeff Matulich [18:03]: "Because we've been successful over the last six or seven years in doing this, it really kind of sells itself."
• Jeff Matulich [29:59]: "Seeing the team really kind of work for this all year long and then execute on site is really rewarding."
• Jacob Moneymaker [34:31]: "It is event that y'all don't want to miss. It's going to be, AKA what they say. Epic."

Final Thoughts

For HVAC professionals aiming to elevate their businesses and expand their networks, EPIC2025 EGIA stands out as a must-attend event. With its robust lineup of speakers, extensive exhibitor presence, and a focus on both professional and personal growth, EPIC2025 promises to deliver an unforgettable experience that aligns perfectly with the ethos of the HVAC Masters of the Hustle podcast.

For more information and to secure your spot, visit epic2025.com.