Episode #309- The POWER Of Branding- Kongify

Summary

Podcast Summary: HVAC Masters of the Hustle - Episode #309: The POWER Of Branding with Kongify

Title: The POWER Of Branding
Host: JDubMoneyMaker
Guest: Robert Kiefer, Owner of Kongify
Release Date: May 26, 2025

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Introduction

In Episode #309 of HVAC Masters of the Hustle, host JDubMoneyMaker delves deep into the significance of branding within the HVAC industry. The episode features a compelling conversation with Robert Kiefer, the owner of Kongify, a leading branding agency specializing in home service businesses. This episode is a must-listen for HVAC professionals seeking to elevate their brand and stand out in a competitive market.

Sponsor Highlights

Before diving into the main content, JDubMoneyMaker acknowledges the episode's sponsors:

• Nuva Thermostat: A contractor-made thermostat that enhances brand visibility.
• Mel Shark: A marketing partner that assists HVAC businesses in creating effective promotional materials. JDub emphasizes their role in the successful "Beat the Heat" promotion, offering up to $3,500 rebates for system replacements.

Guest Introduction and Branding Journey

JDub introduces Robert Kiefer, praising his work with Royalty Heating and Air. Robert shares insights on how Kongify transformed Royalty's branding, from designing truck wraps to establishing an online presence swiftly under tight deadlines.

Notable Quote:

"Your brand identity is only as strong as your ability to launch and market it effectively."
— Robert Kiefer [08:28]

Building a Strong Brand Identity

Robert elaborates on the foundational elements of creating a memorable brand:

1. Name Development: Assisting businesses in choosing a name that resonates emotionally with the target audience.
2. Visual Identity: Crafting logos, mascots, and overall design themes that reflect the company's values and services.
3. Tagline Creation: Developing concise and impactful taglines that encapsulate the brand promise.

Notable Quote:

"A logo alone isn't enough; it's the tagline and overall brand promise that truly connect with customers emotionally."
— Robert Kiefer [12:37]

Common Branding Pitfalls and Solutions

JDub and Robert discuss frequent mistakes businesses make in branding, such as:

• Overloading vehicle wraps with excessive information, turning them into cluttered advertisements.
• Emotional attachment to outdated logos preventing necessary rebranding for growth.

Robert advises focusing on simplicity and clarity:

• Essential Elements for Vehicle Branding:
  1. Mascot or Logo
  2. Phone Number
  3. Website
  4. Tagline

Notable Quote:

"Your fleet should be a mobile billboard that highlights your core brand, not a list of every service you offer."
— Robert Kiefer [16:19]

Enhancing Customer Service Through Branding

Robert emphasizes that excellent customer service is paramount. He shares Kongify's strategy of conducting project review meetings to ensure continuous improvement and maintain high service standards.

Notable Quote:

"We strive to be the best customer service agency, and our branding excellence is a natural extension of that commitment."
— Robert Kiefer [22:53]

Innovations and Business Growth

Recent developments at Kongify include:

• In-House Financing: Offering 0% interest financing to make high-quality branding more accessible to HVAC businesses.
• Expansion Plans: Relocating to Las Vegas to be closer to key markets like California and Texas, enhancing Kongify's presence at major trade shows.

Notable Quote:

"Introducing in-house 0% financing has been a game-changer, allowing businesses to invest in their branding without straining their cash flow."
— Robert Kiefer [23:50]

Advice for HVAC Professionals

Robert advises HVAC business owners to prioritize building a strong brand over merely growing their company. He highlights that a solid brand can significantly accelerate growth and customer recognition.

Notable Quote:

"Growing a brand is fundamentally different and far more rewarding than just growing a company. It lays the foundation for explosive growth."
— Robert Kiefer [31:56]

Conclusion and Call to Action

JDub wraps up the episode by encouraging listeners to consider Kongify for their branding needs. He underscores the importance of professional branding and excellent customer service in achieving business success.

Final Thoughts from Robert:

"Your brand matters immensely. Understand its impact, and you'll unlock new levels of growth and customer loyalty."
— Robert Kiefer [31:56]

How to Connect with Kongify

For HVAC professionals interested in elevating their brand, Robert directs listeners to Kongify.com to schedule a free discovery call. He remains accessible through Kongify’s client portal for personalized consultations.

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Key Takeaways:

• Effective Branding: Essential for standing out in the HVAC industry.
• Simplicity in Design: Focus on key elements to maintain clarity and brand recognition.
• Customer Service: Integral to sustaining and enhancing brand reputation.
• Innovative Solutions: Utilizing in-house financing to make branding accessible and maintain cash flow.
• Strategic Growth: Expanding presence to key markets to foster business relationships and opportunities.

This episode provides invaluable insights into the power of branding and offers actionable strategies for HVAC professionals aiming to ascend to the top 1% in their field.

Transcript

[Mailshark Representative]

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[Jacob Moneymaker]

This is H Vac Masters of the Hustle with your host, Jacob Moneymaker. Yeah, I'm a hustler Cuz I'm a.

[Robert Kiefer]

Hustler yeah, I'm a hustler.

[Jacob Moneymaker]

What is up? You are listening to H Vac Masters of the Hustle podcast and here's your host, J Dub Moneymaker. And welcome to episode 309. And I have a great episode and we're coming live from the studio. But before going into the podcast, what I want to do is I want to give a shout out to our sponsors. First off, Nuva Thermostat. This is the thermostat made by the contractor for the contractor. You talk about branding, putting your nice brand on that thermostat, owning the thermostat, owning the contractor as well, because it also keeps that contractor with your company as well. And I absolutely love the thermostat. We install it here at Royalty Heating and Air. And also Mel Shark. A big shout out to Mel Shark. If you want the phones to start ringing. And you're a small operation system, you're a large operation system. We've been using Mel Shark here at Royalty and that is a great way to get the word out there of your promotions that you got going on for the upcoming summer. And we got the Beat the Heat promotion going on and we have up to $3,500 rebate for a system replacement as well. And Mel Shark has made it very, very easy to be able to brand, to make your postcards, to put out whatever content that you want. And I'm looking forward to having an awesome relationship with them at Royalty as well as H Vac Masters of the Hustle. But this leads me to what we're getting into today because we're talking about branding, bringing brand awareness. Right.

[Robert Kiefer]

And.

[Jacob Moneymaker]

And that's something that's really important because you really need to stand out. And that's why I'm super excited about our guest today. Mr. Robert Kefer is in the hot seat. And Mr. Robert Keifer is the owner of Conga Fi and the creator of Conga Fi. And I'm super excited because if you guys have seen the trucks and the vans and the logo from Royalty Heat in Air, this is the brains behind it. And Robert and his team made it so, so easy for my team. First off, it was like they were able to get it done under a fast time. Right. Mr. Kiefer, I put you on a deadline record still. Oh, you're muted. Real quick. Unmute yourself.

[Unknown Speaker]

All right.

[Robert Kiefer]

So, yeah, I would say, as I was saying, yeah, your timeframe was still holds the record of quickest one that needed to be done.

[Jacob Moneymaker]

Yeah, I mean, let's talk about that real quick. You know, we hit a little bit of that on the podcast that we did probably about seven, eight months ago, but a lot's changed. But let's talk about real quick, the deadline. Right. I had a vision and a mission because I didn't want to be on the road a lot this upcoming year. Right. As a national trainer, and I wanted to create something special within my space. But I wanted to hit it because I went to you probably like May and I had the trucks. Our first call was June 1st, where we hit our first van, ran the first appointment, which was myself, and that's what I wanted. I told you we got a deadline. And I think it was like a two week deadline, maybe even sooner than that. And y' all were able to. To get me uniform branding truck wraps, website up and going like, talk about that. Because that takes an amazing team and leadership in order to be able to do something like that.

[Robert Kiefer]

Yeah, I don't even know where to start. So, I mean, you were awesome to work with too, because you got back to us super quick. So that drastically helps. Sometimes we have people take, you know, far too long. But you, you had a name, right? So that super help and then it was just about, you know, putting the vision together. What did you want to convey? How can we convey it? What clarifiers can we use?

[Unknown Speaker]

Right.

[Robert Kiefer]

And we were able to just come up with that stuff, you know, very, very easily. I always talk about one of my favorite things with your particular brand was I remember when the team first came back and we had the rolling hills and then we had a bunch of houses on Them right as you would be serving those houses. And I was like, you know what would be really cool, man? Make all those houses little castles. Because everybody has their, you know, is the master of their own castle. And that's just one of the favorite things that, particularly with your brand and almost all the brands that we've done, I've just always really liked that. But, you know, everything that you did, I mean, we, even the. I remember you came back shortly after and you were ready to do the wall wraps, right? And you got.

[Jacob Moneymaker]

I move fast, right?

[Robert Kiefer]

Yeah, yeah, you moved fast. Yeah, that was quick. So we, we, you know, we busted that out. It was the first time that we did the wall wrap designs, so I was admittedly a little bit nervous. We did excellent. And then the company that you also had install it, they, uh, they worked right off top of it and made that ceiling and everything just unbelievable. So huge group effort and everybody knocked it out of the park. Was very happy with all of it.

[Jacob Moneymaker]

Yeah. I gotta ask you, as a creator, right? Is it cool to see, like, you know, because not everybody takes off with their brand and, like, really dives deep with it, right? Like, is it cool to see a brand and a company, like, dive deep and, like, see the vision?

[Robert Kiefer]

Oh, it's, yeah, it is very, very cool.

[Unknown Speaker]

Right?

[Robert Kiefer]

And you know, this is a great, I'm glad that you said that because it bring up something that comes up all the time. So typically when I'm in a discovery call, right, I get asked all the time, which way should I go? Should I have a mascot or should I do something more professional? Is there a bigger impact one way or the other? Studies have shown that mascots do help, but the, the honest truth is you can have a really awesome brand identity and you can have a terrible launch, or you can have, or have little to no actual rollout of the brand. So once you have a solid brand identity, it's extremely important that the person launches it and, you know, runs with it. And if they don't, you know, it doesn't matter if you have what type of brand identity you have.

[Unknown Speaker]

Right.

[Robert Kiefer]

It's not, it doesn't come down to how great the brand identity is. It has to be paired with marketing the brand as well. And you've done an excellent job with it. I mean, you're still out there hitting the streets, right?

[Jacob Moneymaker]

Yeah, I, I, I am. And that's what I like to, I'm no better than anyone else. And everyone, you know, you talk to business owners and they're like, I talk about, well, when's the last time you've been out there and, like, met the community as the owner and. And passed out your flyers and door knocked and created opportunity. Right. And the thing is, is a lot of owners, and I want to. I want to advocate for owners also that don't have the expense and the money to spend thousands and thousands of dollars on marketing as a new startup. Right. So I'm just showing them, like, hey, if. If Jason's actually out there hitting the street with his company, like, you know, and we're a small company, maybe we don't have to invest $10,000 in a billboard or, you know, radio ads. There's a lot of things that we could do that is just sweat equity. Right? You just go out there and you just go create, and that's what you got to do as a startup. Right? You got to go meet the community. You got to go shake hands. You got to go out there. And one thing that we did also is home shows. Right. So go to home shows. Kiefer. We have a beautiful home show set up with all the royalty branding and everything that was able to pop. Right. And what I really like about the branding and what you guys do at Kongify is you allow what you do to stand out. Okay. I could. I could notice your. Your trucks. I notice, you know, when you post your marketing on social media, it grabs our attention right away. I know what vehicles wraps you guys do, and it stands out. So talk about when a company comes to you, right? What is it that you and your design team do to set up the process of the outcome of the truck? Wrap the branding.

[Robert Kiefer]

Yeah. So most of the time, when they come to us, they allow us to. They don't really know what they want.

[Unknown Speaker]

Right.

[Robert Kiefer]

So we got to help them decide. Do you have a good name that we can build off of?

[Unknown Speaker]

Right, right.

[Robert Kiefer]

A theme.

[Unknown Speaker]

Right.

[Robert Kiefer]

Something that's recognized.

[Jacob Moneymaker]

Majority of the owners already have a name, like, already a lot.

[Robert Kiefer]

A lot. Do the majority of them want us to help them rename the company?

[Unknown Speaker]

Right.

[Robert Kiefer]

Because it's usually somebody's last name, their initials.

[Unknown Speaker]

Right.

[Robert Kiefer]

It's just something that's.

[Unknown Speaker]

Or.

[Robert Kiefer]

Or something just very generic, like Premiere. Premiere. H vac.

[Unknown Speaker]

Right.

[Robert Kiefer]

Something of that nature. So there. So there's no emotional connection with the target audience being typically a woman, we help them come up with a name. That's actually the hardest part, believe it or not. It's. Everything in design, of course, is subjective, but the names are really subjective because it's hard for you to make A decision without seeing something visual.

[Unknown Speaker]

Right.

[Robert Kiefer]

So we walk them through that, we help them come up with a name. We double check the ustpo, we do some initial things there, try to find a good solid short domain name, pair them up with our trademark attorney. After we get, after we land a solid name, then we move into creating the brand identity. How should it look? Who, who, who do we want to. What do you want to represent your company?

[Unknown Speaker]

Right.

[Robert Kiefer]

Like, does this need to be built around depending on the name?

[Unknown Speaker]

Right.

[Robert Kiefer]

High class service. Right. White glove, does it need to. You want to come off funny, comical.

[Unknown Speaker]

Right.

[Robert Kiefer]

More serious and professional. What is the tagline that's going to go, go with it? Why is it, Are you looking for something to cute or are you actually looking for something that's built on a brand promise, which is a lot stronger?

[Unknown Speaker]

Right.

[Robert Kiefer]

So we help them come up with that part and then the entire identity from the ground up to make sure that we're conveying that. And yeah, it's what, what would you.

[Jacob Moneymaker]

Say the biggest failure that you see when owners bring their existing branding to you? What's like the biggest, like, wow. You see consistent over and over.

[Robert Kiefer]

Oh, geez. It's colors and just not real. Just thinking that a logo is the brand.

[Unknown Speaker]

Right.

[Robert Kiefer]

It's just something that was thrown together real quick and you know, you got to overcome that. Some emotional attachments sometimes. I built this and when, you know, having it hard to want to give up and change and we have so many years. Right. It's like we've been in business for 20 years, so everybody knows us yet, you know that you're not growing because you have no brand. You've been in business 20 years. But that doesn't mean everybody knows of you and thinks of you when they need something. So going through that transition.

[Jacob Moneymaker]

Yeah. How do you. So when you do deal with owners potentially that are like, man, you know, we've been around for so long and it's a big investment too, right. Maybe they have 10 trucks, 15 trucks, five trucks, whatever that number is. When they go through a rebranding phase. Right. There's an investment behind it. So how do you work them through that emotion? No, like, you know, maybe controversy.

[Robert Kiefer]

Yeah. Well, you know, professionally I kind of, you know, tell them exactly what I think and you know, in the most professional manner.

[Unknown Speaker]

Right.

[Robert Kiefer]

Like, don't mean to hurt your, hurt your feelings or anything, but this is reality. This is where you're sitting.

[Unknown Speaker]

Right.

[Robert Kiefer]

Here's what's holding you back. You need to let go because here is where you could go if you did this. Also, you know, it's not as simple as that because often in my discovery call, one of the things we got to go through is like, how long have you been in business? Does your name really mean something? How much money's been invested in SEO? Where all your leads coming from? Because if you've. If they've. They've been in business, say 20 years, they got great SEO. They're ranking for everything. They're getting 90% of their work from that. Then rebranding to something else may not be the right choice. What they may need is an upgrade to the existing brand.

[Unknown Speaker]

Right.

[Robert Kiefer]

So they keep that same name, but they have a much upgraded, more professional look that gets them more recognized and remembered. Right. So those things have to be taken into account. It is. I'm very reluctant when somebody has that much equity in the community. Even it's their last name, which is usually a no, no.

[Unknown Speaker]

Right.

[Robert Kiefer]

If they have other things in place, it can definitely trump changing your name and doing a full rebrand. Sometimes upgrading the brand is much smarter to do.

[Jacob Moneymaker]

When. When we're talking. Sorry, when we're talking real quick about branding on trucks and vans, okay. Sometimes you see vans and trucks drive by and they list everything that they do, right? Bo duct cleaning, H vac maintenance, roofing, whatever. And it's like, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom. Right? And it lists everything. What is it? If you could break down just in simple steps, what should be on a vehicle?

[Robert Kiefer]

Five things. This is actually a very easy question because I get asked this all the time. Five things, really. Four. It's starting to drop down to four.

[Unknown Speaker]

Right.

[Robert Kiefer]

So it's either the mascot or logo.

[Unknown Speaker]

Right.

[Robert Kiefer]

Or the. Sorry, the mascot of the icon, the logo, the phone number, the website and the tagline, and that's it. And the phone number really should go at this point. It. We don't live in a society where people have the time to be jotting down people's phones, right. They're technically. They're not even going to look up your website if it's short enough. You have. There's a chance.

[Unknown Speaker]

Right?

[Robert Kiefer]

But in all reality, what everybody does is turn around and search the name. So they're doing a branded search. Royalty Heating and Air.

[Unknown Speaker]

Right.

[Robert Kiefer]

They. What do they want to do? They want to look up your reviews, right? That's the very first thing that they want to do are do you have a lot of reviews and do you have good reviews? If you don't have a reputation, they're just going to move on, right? So the other problem with actually having the phone number on there at this point is your local SEO. So anytime somebody's calling, you're not getting any credit locally for somebody using you. If they turn around and search your website, you get some. That's direct search, right? So, so Google gives you credit for that. Where they're searching, they're pinging the towers, your profile that you're logged into on your phone and all that stuff, right? Feeding that information back. So it helps you grow in maps. But then the ultimate thing is when somebody does a branded search, right? They're searching for your name in these different locations and that's how you grow in maps as well, right? That's one of the key things. So those things are all good. And then of course the tagline with, you know, a brand promise, that means something that can connect with somebody emotionally and describe or make your brand message more clear and concise. That's the tagline can really help carry that weight. And sometimes if the, if the logo or the mascot and logo are a little bit weak in the message, right, and you need something to kind of pull them together, the tagline can do that as well and pull everything together. But yeah, those five things really dropping down to four now. And, and, and I like to say, right, that when you have a scenario like we'll say a landscaper, right? I always like to use this analogy. You see a landscaper truck that's XYZ or actually probably AAA lawn care, right? And then they have, you know, lawn care, mo edge, weedy, blow off, bush trimming, so on, so forth. It's like, well, no, duh, you're, you're a lawn care company, of course you do that, right? And anytime you start making everything busy like that, it becomes an advertisement, right? It's so you're, so your biggest asset, your fleet, driving around, get all these impressions. You're, you're, you're trying to get them to notice you. But the moment you start listing all that stuff, you turn into an advertisement. All of us just mentally just shut that off. Even if you have an absolutely beautiful design and we put, you know, 10, 20 different services on there, it's destroyed it's lot, it's lost all of its brand equity because it's just another advertisement at that point. At that point it's nothing beautiful to look at and remember there's a lot.

[Jacob Moneymaker]

That'S been changed at conga fi. So what's new?

[Robert Kiefer]

Got an executive assistant that really helps Me, because I tried to do a little bit too much myself. So that's been growing fast. Yes, yes. We are very, very blessed hire hiring more people. We got more designers. You'd be amazed at how many people that say that they have experience and we test them out and it just doesn't work out. You'll be even more amazed by people sharing their profiles.

[Unknown Speaker]

Right.

[Robert Kiefer]

Or their portfolios of their work. Only to know that, well, that's really nice that you shared that. We know that that's not yours. That's actually one of our other designers work.

[Unknown Speaker]

Right.

[Robert Kiefer]

Or one of our competitors work, too. That does great work. Right. And it's like, that's not your work.

[Unknown Speaker]

Right.

[Robert Kiefer]

Nice try. So. But no, we've been blessed with just growing a lot of different designers internally. Staff has grown and, you know, we're just lots and lots of systems in place.

[Unknown Speaker]

Right.

[Robert Kiefer]

So in the beginning, super great one, we started blowing up real quick. We're trying put things in the systems, but we were outgrowing the systems as fast as we were taking people on. And now we got systems that are very steady, they're very scalable. We're not worried about anything there. So now we just focus on that. We also. One of the big things that's changed and stuff that I really like is like, two weeks ago, any job that gets finished, my executive assistant holds a project, project review meeting and scores the performance of everything. I'm not in that meeting because I want anything negative and bad or ways we can improve. I don't want anybody to feel like they can't say that. So she takes that over. If we get anything negative, then we just focus in our meetings of how can we fix this? So we make sure that that little problem doesn't happen again and that we make sure that it's always excellent service. Because what I've been sharing with my team is, you know, every. I'm sure that everybody thinks that I want to be known as the best home service branding agency that there is, and that would be an untrue statement. I want to be known as the best customer service agency and that we happen to do really excellent home service branding, because if you do excellent work, you handle your clients in a terrible way, right. Then it doesn't really matter. But if you do have really, really good customer service and little things pop up that, you know, don't go smooth so smoothly, but in the end, you know, everything was really great, that's a lot better situation to be in.

[Jacob Moneymaker]

Oh, I love it.

[Robert Kiefer]

People want to do business with who they like.

[Jacob Moneymaker]

Absolutely. And that's why, that's why I refer you to a lot. Because the way that you were able to develop royalty. Right. With the amazing customer service, and that's what really blew me away, was the customer service. You said that I was quick to react and answer your questions. Right. But at the same time you are really quick to react to get the job done and complete it in an absolute amazing job. Because I can't tell you daily people reach out to me and ask me who does my logo. It's amazing. It pops, you know.

[Robert Kiefer]

Oh, some other things that have changed. Big deal. So we offer in house financing, 0% interest. Yeah. So that's it. That's been an absolute game changer for everybody. So like right there. Yeah. I'm not sure if you remember. So the mission at Congify is to bring high quality home service branding and make it affordable to everybody.

[Unknown Speaker]

Right.

[Robert Kiefer]

So we have awesome competitors that do great job. I love giving credit where credit's due. We happen to be a fraction of their price. But to also make it even easier to turn around and do it, I decided that, you know, I'm going to go ahead and do in house financing. So it doesn't run anybody's credit or anything. Everybody has been excellent doing this so far and 0% interest as well. So it has just worked out extremely well.

[Jacob Moneymaker]

I love that. And that creates you being different too. I don't know if anyone else offers financing for. For those.

[Robert Kiefer]

Yeah, our main competitor. Our. Our main competitor does, but there's interest on it as well. So that's a little bit different for us.

[Jacob Moneymaker]

Being different. Right. And standing out. Well, I like that you added the financing situation to it because it also helps as a business owner to keep your cash flow going.

[Robert Kiefer]

Yep. And we for. We formed different power partners. We have one Glenn Fleet. What they got a really cool program where they lease out commercial vehicles and then if like you need different like custom shelves and all that stuff or certain equipment and stuff, they roll that into there. And then the really cool part for me when they wanted to talk to me and everything is they'll take the install of the wrap and they'll finance that into. They'll roll that right into the leasing payment as well. So that really helps grow the fleet and keep all the contractors with more cash flow. So that's been a super powerful thing as well.

[Jacob Moneymaker]

When are you going to put yourself out at more events? I know I asked you this last time, but I mean people love your work. I think There's a great opportunity for you to be out there in front of the people. I know you're extremely busy right now, but I'm just curious, will there be a time where Mr. Kiefer steps out of his comfort zone and travels a little bit?

[Robert Kiefer]

Where. Where do they hold the majority of these trade shows?

[Jacob Moneymaker]

All over the place. So there's a couple in Las Vegas that's coming up. They're in Florida, that's closer to you. They're in LA a lot. Southern California, they're in Texas a lot.

[Robert Kiefer]

It was a little bit of a loaded question. So knowing that we actually have full spreadsheets on all of those in our database and everything, so we know when every. Almost everyone is. I'm sure that there are some that get through. But to answer that question fully, as of Monday, we turn around and got another house in Las Vegas and we are going to be moving to Las Vegas. So I can be at the majority of all of these because I live in Charleston, South Carolina. The expense and time is pretty great and it's a lot to put on my family. So we're going to actually move out there, relocate, be very close to California and go to those ones and everything. And that's the type of commitment I'm about to make.

[Jacob Moneymaker]

Wow, that's a big commitment right there. And that's, that's, that's gonna. To me, I already see. Right. Projectory. That's gonna catapult you because I think you're making a big splash on social media and I mean, you're doing an absolute amazing job. But I think now meeting the business owners and being able to shake hands and actually introduce yourself to the community face to face, I think that's what's going to separate you and just catapult you to even a higher level.

[Robert Kiefer]

Yes, yes. Again, I've been super blessed and I'm glad, but I've been chomping at the bit for this.

[Unknown Speaker]

Right.

[Robert Kiefer]

So I just got.

[Jacob Moneymaker]

Are you booked out right now, like, backlog? If someone came to you and was like, hey, when can we get a production done on our logo and everything?

[Robert Kiefer]

We still have people right now starting with it, starting, like in the sketch stage within two weeks. Everything's taken about 60 to 90, 90 days, extended a little bit more. Based on what packages? Like, when me and you started, I offered one package. You could only. That's it.

[Unknown Speaker]

Right.

[Robert Kiefer]

You couldn't get anything else. We'll deal with the other assets afterwards. But I just want you on one package. But I had so Many people asking about us giving multiple packages. We made more. So, you know, yeah, you're on the smaller one. It could be 30 to 60 days. You're on the bigger one, could be, you know, 60 to 90 days. And of course, all that has to do with how many revisions and how quick our clients get back to us and stuff.

[Unknown Speaker]

Number.

[Robert Kiefer]

That's the. That's the number one issue is just getting clients to be timely with us because they're running a business too.

[Unknown Speaker]

Right.

[Robert Kiefer]

So things happen.

[Unknown Speaker]

Right.

[Robert Kiefer]

You have snow events was. It was one that held a lot of things up there for a while last winter. But, you know, things are moving along.

[Jacob Moneymaker]

I love hearing that as you continue to grow, like I said, there's going to be massive things for you. You know, as I have a lot of small business owners right now that are listening to the podcast as well as that's going to listen to the podcast, you know, as it's out in the universe. And if they are sitting in their truck right now or their office and they're looking at their logo and they're saying, you know what, I'm not married to this, maybe I need a little change. How can they get a hold of you and your team?

[Robert Kiefer]

Yeah, go straight to Kongify.co.com go to our website, and then turn around and hit one of those orange buttons and schedule a free discovery call with me. And I'm actually the person you talk to. I still work with every client from beginning to end course, with my team, I'll let my executive assistant handle a lot of the communications, but I'm super easy to get a hold of just in our client portal. Just say, hey, Kiefer, can you call me? I'll pick up the phone and call you as soon as I get a chance. Just don't give out my number anymore because we're in too many different time zones. So people can call me two o' clock in the morning with, you know, little questions and stuff, which, you know, drive my wife crazy. So. But yeah, I'm super easy to get a hold of. And yeah, just schedule a discovery call off of our calendar. And, you know, I love to talk to anybody and see if we're a good fit and I can help them out.

[Jacob Moneymaker]

Absolutely. So for my Spartans that are listening to this episode, this is a very special episode because what I want you to understand is you don't have to invest 30, 40, $50,000 on rebranding. Okay? Kefir and his team do an amazing job. I 100% back them up. What they've been able to do with my company, royalty, the turnaround time, the customer service, the way that they were able to deliver has been absolutely amazing. Every time we have contact with them, I always talk about the biggest thing is customer service. They have the customer service, and that's why Kiefer wants to be a part of it. And who else meets with the front person at the front face? Right? I know for me, I always let my team handle things before that gets to me. Right, but you like to be up there up front. You like the initial meet and greet, and I love that about you because you like to be personable with that. And I'm telling you all, this is the guy, this is the team, this is the talent right here. Hit up conga fi, and I promise you will not be disappointed. 100%.

[Robert Kiefer]

Awesome. Thank you for the kind words.

[Jacob Moneymaker]

Absolutely. Kiefer. As we end the podcast, I got listeners from business owners, k technicians, sales professionals, Comfort Advisors, installers, CSRs, dispatchers. What would you like for them to get out of this episode of H VAC Masters of the Hustle?

[Robert Kiefer]

That their brand matters and it's so much more than a logo. If you can just understand the impact a proper brand can have, it will just take you to, you know, such a higher level. Your growth will just explode. If you can understand how important growing a brand is versus trying to just grow a company.

[Unknown Speaker]

Right.

[Robert Kiefer]

I think most small business owners are like, I want to own a company, I want to grow a company. But growing a brand is much different and much more rewarding.

[Jacob Moneymaker]

Absolutely love it. Well, if y' all want to hit up Mr. Kiefer, go to Congafi co. Okay. And I'll put the link down below as well. If you guys have any questions, you could also reach out to j dub@h vacmastersofthehustle.com if y' all enjoy this podcast, make sure you share it. Make sure you post a review. Thank you. All late. And next week, y' all, I'll be in Texas. Until next time, Late.

[Robert Kiefer]

Oh, no.

[Jacob Moneymaker]

Diamond.