I Am Charles Schwartz Show: Episode Summary
Episode Title: How the Wealthy Rewire Their Brains
Release Date: March 5, 2025
Host: Charles Schwartz
Guest: John Assaraf, Neuroplasticity Expert

Introduction

In the illuminating episode titled "How the Wealthy Rewire Their Brains," Charles Schwartz welcomes John Assaraf, a renowned neuroplasticity expert, who shares his transformative journey from a troubled youth to a multimillionaire entrepreneur. Assaraf delves deep into the mechanics of brain training, offering listeners actionable strategies to rewire their neural pathways for unprecedented success. This episode is a treasure trove for entrepreneurs and individuals seeking to elevate their mindset and achieve their loftiest goals.

John Assaraf’s Journey

[00:00 - 09:00]

John Assaraf opens up about his tumultuous early years, marked by academic struggles and familial hardships. Dropping out of high school at Grade 11 and grappling with substance abuse and legal troubles, Assaraf’s path seemed destined for mediocrity. However, a pivotal encounter with a Toronto-based real estate developer at the age of 19 set him on a trajectory of self-improvement and success.

At [04:35], Assaraf recounts a life-changing conversation with his mentor:

John Assaraf: "Are you interested in achieving these things or are you committed to achieving them?"

Choosing commitment over mere interest, Assaraf learned the significance of aligning his identity with his ambitions. Under his mentor’s guidance, he developed a structured approach to goal-setting, leading to his first substantial earnings in real estate within six months.

Understanding Neuroplasticity

[10:26 - 26:23]

Assaraf demystifies the concept of neuroplasticity, emphasizing that the brain is not a static organ but one capable of rewiring itself throughout life. He references Dr. Michael Merzenich’s groundbreaking research, which overturned the long-held belief that our brains were hardwired at birth. Instead, every experience, belief, and habit forms and strengthens neural connections.

At [16:41], Assaraf illustrates neuroplasticity with an engaging analogy:

John Assaraf: "When we run, we strengthen our legs. Similarly, we can train our brain like a muscle. Just as muscles grow with consistent exercise, our brains can develop new pathways through persistent mental effort."

He introduces the concept of "Inner Size," a methodology akin to physical training, where consistent micro-actions over a period (specifically 100 days) can lead to significant mental and behavioral transformations.

The Inner Size Methodology

[27:52 - 43:45]

Assaraf elaborates on his "Inner Size" approach, a structured method to cultivate a strong, empowered self-image. This involves three core practices:

1. Affirmations and Visualization:
   By writing and repeatedly listening to positive affirmations, individuals can overwrite negative subconscious beliefs. Assaraf shares his personal experience of recording affirmations despite internal resistance:

   John Assaraf: "Every day for 30 days, I would hear, 'bullshit, that's not true,' but I persisted because I was creating a new self-image."

2. Creating a Daily Action Plan:
   Inspired by his mentor Allen Brown, Assaraf emphasizes breaking down grand goals into manageable daily actions. For instance, to earn $10,000 a month, he outlines specific tasks like making 100 calls a day, each with a scripted approach to maximize success rates.

3. Consistent Micro Actions:
   The cornerstone of the Inner Size methodology is consistency. Assaraf advocates for committing to small, achievable tasks every day for at least 100 days. This persistence builds self-trust and gradually strengthens the desired neural pathways.

At [32:58], he stresses the importance of starting small:

John Assaraf: "Instead of trying to bench press 300 pounds from day one, start with 75. Similarly, aim to make $10 by initially focusing on smaller, achievable financial tasks."

Overcoming Fear: Frankie vs. Einstein

[23:02 - 53:25]

A significant portion of the discussion revolves around managing fear and harnessing creative problem-solving. Assaraf personifies the brain’s conflicting forces as "Frankie" and "Einstein."

• Frankie: Represents the brain’s protective fear mechanisms, constantly seeking safety and often leading to self-sabotage.
• Einstein: Embodies the brain’s creative and motivational aspects, driving individuals towards their goals.

At [26:23], Assaraf explains:

John Assaraf: "Frankie is always on high alert to protect us from potential dangers, while Einstein pushes us towards innovation and achievement. The key is to control Frankie rather than letting him control you."

He introduces practical techniques to deactivate Frankie’s fear circuits, such as the four-breath reset method, enabling individuals to shift from a state of fear to one of calm and creativity.

Building Habits and the 100-Day Rule

[46:48 - 66:48]

Assaraf introduces his "Rule of 100," a commitment to consistent effort over 100 days to solidify new habits and neural pathways. He debunks the myth that habits form in 21 days, highlighting research that suggests it takes between 66 to 365 days to establish or replace a habit.

Key points include:

• Start Small: Begin with manageable tasks to build self-trust.
• Consistency Over Intensity: Focus on daily actions rather than sporadic intense efforts.
• Accountability: Use tools like goal trackers and scripts to maintain direction.

At [50:22], Assaraf emphasizes:

John Assaraf: "If you can commit to doing a little every day for 100 days, you can achieve almost any goal. It's about building self-discipline and consistency."

He compares habit formation to physical training, where gradual increases in difficulty lead to substantial growth over time.

Purpose and Meaning in Goals

[56:09 - 61:13]

Beyond financial and material success, Assaraf underscores the importance of living a purposeful life. He challenges listeners to reflect on what truly brings them joy and fulfillment, advocating for goals that align with personal passions and values.

At [56:51], he advises:

John Assaraf: "Identify what inspires you and brings you joy. Whether it's helping others, pursuing a hobby, or contributing to a greater cause, your purpose should emanate from what genuinely motivates you."

Assaraf encourages deep introspection to uncover one's true purpose, suggesting exercises like the "rocking chair test," where individuals envision their future selves reflecting on their lives' meaning and contributions.

Practical Techniques and Strategies

[42:14 - 67:35]

Assaraf shares a suite of actionable techniques that listeners can implement to rewire their brains:

1. Physiological Breath:
   Deep diaphragmatic breathing to activate the parasympathetic nervous system, calming the fear circuits.

   John Assaraf: "Take six slow, deep breaths in through your nose and out through your mouth to calm your brain and deactivate the fear response."

2. Visualization:
   Mentally and emotionally simulating desired outcomes to reinforce positive neural pathways.

   John Assaraf: "When you visualize success, your brain fires the same neurons as if you were actually performing the task, enhancing your ability to achieve it."

3. Affirmations:
   Repeating positive statements to overwrite negative subconscious beliefs.

4. Action Plans:
   Breaking down large goals into specific, daily tasks with measurable outcomes.

5. Habit Tracking:
   Using tools like the "Rule of 100" to ensure consistency and accountability.

Assaraf also discusses the integration of these techniques into daily routines, emphasizing that the combination of mental and physical practices leads to holistic growth and sustained success.

Conclusion and Key Takeaways

[67:28 - End]

Charles Schwartz wraps up the episode with a powerful summary of the key insights shared by John Assaraf. He highlights the transformative potential of neuroplasticity when harnessed through commitment and consistent effort. Listeners are encouraged to download a step-by-step action guide available on the podcast’s website, encapsulating Assaraf’s 100-day brain training strategy.

Key Takeaways:

• Commitment Trumps Interest: True success stems from unwavering commitment to goals.
• Neuroplasticity is Real and Achievable: With the right techniques, anyone can rewire their brain for success.
• Start Small and Be Consistent: Small, daily actions lead to significant long-term results.
• Align Goals with Purpose: Purpose-driven goals provide deeper fulfillment and sustained motivation.
• Manage Fear Effectively: Techniques like deep breathing and visualization can help control the brain’s fear responses.

Assaraf leaves listeners with a compelling call to action:

John Assaraf: "Tiny habits that are empowering, positive, and constructive build your life the way you want. It's your choice."

Final Thoughts

This episode of the I Am Charles Schwartz Show is a masterclass in leveraging the brain’s plasticity to achieve extraordinary success. John Assaraf’s personal narrative, combined with his scientifically-backed strategies, provides a roadmap for listeners to transform their mindset, overcome limiting beliefs, and build a purposeful, impactful life. Whether you’re an aspiring entrepreneur or someone seeking personal growth, the insights shared in this episode are invaluable tools for unlocking your full potential.

For more resources and to begin your journey towards mental mastery, visit johnassraf.com or download the Inner Size app available on the App Store.