Most coaches hit this step and immediately think they need a website, a podcast, a blog, paid ads, and 10,000 Instagram followers. They don't. And chasing all of that before understanding who they actually need in the room is exactly why their group never fills.

This is Step 3 in our 7-part series on scaling from one-to-one to one-to-many. If you haven't listened to Steps 1 and 2 on payoff and math, go back and start there first. This one won't land without that foundation.

In this episode, Adam and Jess break down what "audience" actually means in the context of group coaching, why your follower count is probably lying to you, and how to use Pareto's Principle to get a real number you can actually work toward.

What You'll Learn

Why the world doesn't care that you're a coach yet, and what to do about it
How Pareto's Principle (the 80-20 rule) translates to a concrete audience size you need to reach your group goal
The simple formula: multiply your desired group size by 5 to find how many real conversations you need
Why your Instagram followers, email list, and phone contacts are almost certainly not full of your ideal avatar
The difference between unknown, known, like, and trust audiences, and which ones actually matter here
Why building a massive media empire won't get you to 500 warm avatars faster than showing up in the right rooms
How to audit what you already have and identify the gap between where you are and where you need to be
Why reconnecting with someone you haven't talked to in years is simpler than you think
A preview of the next step: playing the contact sport in a way that actually fits who you are

Timestamps

00:01 Welcome to Step 3: Audience
01:22 Why math and audience go hand in hand
02:10 Pareto's Principle explained simply
04:07 The group size formula: desired number x 5
05:15 Why you don't need a media empire to reach your number
06:53 What "warm audience" actually means
08:00 Why your follower count isn't your avatar count
10:47 The four audience tiers: unknown, known, like, trust
11:18 Being in proximity vs. cold outreach
15:06 How to audit your existing warm audience
16:15 The warm names list in the blueprint
18:28 You have more avatars under your nose than you think
21:21 Audience building is a contact sport
22:12 Why how you play the contact sport matters as much as playing it
24:15 Episode recap and call to action

Quotes From This Episode

"The world does not care right now that you are a coach. So before we dive into the solution behind that, let's talk about how math and audience go hand in hand." - Adam

"If you want 100 people in your group, multiply that by five. That tells you how many whole conversations you have to have." - Jess

"It's not about every person. It's about enough of the right people." - Jess

"You don't realize how many of your avatars are right under your nose because you've actually never stepped into this in an intentional way." - Adam

"If you are not acting as if you have to be in a contact sport to build your audience, it will be a hard uphill battle." - Adam

"There is a way to do this authentically that aligns with who you are and how you already show up in the world." - Jess

Resources + Next Steps

Download the free Get Paid to Coach guide at ilovecoachingco.com
Join the $10K+ Coaching Offer Challenge at ilovecoachingco.com/challenge
REAL Coach Method Membership: ilovecoachingco.com/discover
Missed Steps 1 or 2? Go back and listen to the payoff and math episodes first