Welcome to our annual New Year’s special of I Need To F_*_ing Talk To You! Ken Cameron and Russell Stratton are back to tackle the time of year when leaders lose their minds: January, the month of 47 new goals before anyone’s recovered from holiday carb fog.

In this episode, we break down why most corporate goal-setting sessions flop, from KPI inflation and “stretch goals” that break your team, to the illusion that people magically change just because the calendar flipped. Ken and Russell share brutally honest examples, including:

The “We Want Innovation, But Don’t Change Anything” Goal – expecting creativity without adjusting processes or approvals.
The “Engagement by Force” Goal – forcing employee surveys that kill authenticity.
The “Do More With Nothing” Fantasy Goal – asking for impossible results without resources or support.

More importantly, we provide practical, no-bullsh*t solutions: redesign constraints, reward attempts, normalize honesty, face operational realities, and create collaborative, measurable, and sustainable goals.

If you’re a leader ready to set real goals that actually work—and avoid the typical corporate theatre—this episode is for you.

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