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Department stores have run two business models simultaneously for over fifteen years. The result is a financial architecture that punishes omnichannel behaviour from the inside out. In this episode, Maya and Selvane, unpack why the bottleneck was never technological, what a 7–10% ship-from-store cancellation rate reveals about incentive structures, and how the omni-cluster model redefines what the store is actually for 🏛️.

➡️Click here to dive even further into this week’s IADS Exclusive: The Next Chapter of Omnichannel

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