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"I played the game different because I had too. I only knew one way." -- Matt Baty, former Div. I athlete and Entrepreneur

The NCAA ruled college sports with an iron fist for decades-- it was unconstitutional.

NCAA wants control.

"The student athlete -- to me, the regulations need to be around the student“ states Matt Baty, former Senior Associate Athletic Director for the University of Kansas.

It’s clear that the NCAA wants control. In June 2021 the Supreme Court ruled 9 to 0 in the NCAA v. Alston that the NCAA rules violated the Sherman Antitrust Act.

And the term NIL was born! (and for some reason, Name Image & Likeness is confusing the hell out of people)

It’s also giving athletes opportunities to profit and through those profits they create opportunities for many more people.

Matt Baty was a student athlete at the highest level. He worked for one of the greatest programs in college athletics at the highest level. He coaches kids of all ages to get the best out of each one of them so that they can improve their lives.

And congratulations Coach on your first Kansas State baseball Championship at Trinity Academy.

If you really want control, teach an individual the disciplines so that they can go on and become successful in their own life.

NIL and College Sports with Matt Baty