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The Chief Operating Officer, Julie Huber and Senior Vice President of Retail Banking, Jonathan Roop work every day on delivering the ease of experience for the customer.

When people interface with a financial institution, be it in person or online they want it to be simple and intuitive.

Julie Huber, the COO of Equity Bank has been working on this since there was just one Equity Bank office. In 2026. They're all over 85 spread out across the middle of the USA. The ease of doing business from the customers per perspective is more important today than ever.

Jonathan Roop has spent his career in banking. With over two decades of experience, he thinks about that personal exchange with a customer every day.

Through the leadership of Julie and Jon, the high value on customer attention and delivering in the moment is what defines Equity Bank's value proposition to each and every customer.

Delivering great service is common sense. Julie and Jon have made sure that delivering a valuable experience is common sense at Equity Bank.