Podcast
Ideas for Real Estate Podcast
Hosted by Heather Colby · EN
Each week, the "IDEAS for Real Estate" podcast for REALTORS reveals the latest marketing tips and ideas for success in real estate. Whether you consider yourself a marketing & tech newbie or are an experienced pro, host Heather Colby shares creative ideas for real estate agents & brokers. So, if you've ever found yourself wondering, "How do I stand out on social media? Do video? Develop my personal brand? Connect with more homebuyers or sellers? Generate leads online? Engage my sphere? Advertise in a genuine, modern way" then this is the show for you! As an award-winning marketer, thought leader, Heather answers all your top questions. Each episode is designed to help you easily implement new strategies and has online resources to further help you succeed. So, stay tuned for solid marketing strategy, actionable advice, and of course, creative ideas for real estate!
12episodes
Episodes
Newest firstAll episodes
141. Autumn Assets: Planning Your REALTOR® Content Shoot for Fall Social
Sep 13, 202300:19:22Tap to summarizeGrab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®! In this episode about seasonal content for real estate, we're talking: -The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now - How emotionally appealing, trendy, and personality-packed fall content can amplify your branding presence - How to plan and execute an impactful fall-content photoshoot, from scheduling to poses and more to curate a collection of seasonal content - Exactly where to use your fall content collection to maximize your marketing efforts -Tips and ideas for how to pose, where to capture content, props to use and more - How to effectively leverage Instagram Reels and social media templates with compelling, personalized fall-themed content Links mentioned throughout the episode: - Get the Free Fall Branding Guide: 50 Creative Ideas for Realtor Photos and Videos: https://ideasforrealestate.com/fall - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/planning-your-realtor-content-shoot-for-fall-social - Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ The key moments in this episode: 3:00 - How fall content can elevate your social media marketing strategy to further connect with your sphere and potential customers, and why you should curate a collection of fall-themed content 00:05:17 - Three ways to use fall content in your Realtor marketing, including tips for short-form videos like Instagram Reel 00:10:40 - How to Plan a Fall Realtor Content Shoot including tips and ideas for content, poses and more 13:15 Tips for taking your photos and videos to build your collection of fall content 15:00 Content ideas including poses and props to make it easier to plan your fall content shoot 00:17:11 - Four Categories of Poses and Props for your fall content 00:18:39 - How your seasonal marketing content can help grow your business Summary of today's episode: In this episode, we discuss the importance of incorporating fall-inspired content into social media posts and overall strategy for real estate agents. And while planning and executing photo and video shoots may seem overwhelming, it's worth it - and I'm sharing tips, tricks, and helpful resources to help make it easier! Creating engaging, seasonal content that resonates with your audience can help you be timely and relevant on social to further engage your sphere and attract new potential home buyers and sellers to you. So during the episode, I offer ideas to help you capture the essence of autumn in your content from poses to planning a shoot and more. Because by embracing the season and creating fall marketing content that works for you as a Realtor, you can enhance your social media presence, reach more potential customers, and strengthen your branding and engagement.
Transcribe →140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor
Sep 6, 202300:52:22Tap to summarizeBehind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive -Tips for nurturing relationships and the significant role it plays in real estate marketing -Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact. -Using social media and email marketing to create a dynamic combination approach to connection -How Sophie is using The Marketing Suite to take her marketing and business to the next level Links mentioned throughout the episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ Connect with Sophie: https://www.instagram.com/sophielabreque/ The key moments in this episode: 02: 49 - Sophie's Background 05:50 - Leveraging Real Estate Experience for Success as an Agent 08:30 Steps to Transitioning into a Successful Real Estate Career 12:07 - The Power of Relationship-Based Marketing 14:42 - The Importance of Customization in Marketing 16:00 - Standing Out in a Saturated Market 17:47 - The Transition to Using the Marketing Suite 19:38 - Nurturing Relationships and Staying Top of Mind 23:21 - The Importance of Consistency in Marketing 29:29 - Why focus on Personalized Marketing 31:33 - Effective Social Media Strategies 35:40 - Valuable Resources and Trainings 41:18 - Marketing from a Place of Service 43:15 - The Power of Targeting a Specific Market 48:15 - Attracting New Customers through Content - The Snowball Effect 50:40 - How to Connect with Sophie Today's Guest Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career. Instagram - https://www.instagram.com/sophielabreque/ Website - https://sophielabreque.com Summary of today's episode: In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the impact it has had on her business growth. So, gain invaluable insights and practical tips from Sophie's journey and take your own Realtor marketing strategy to the next level
Transcribe →139. How Brokerages Can Empower Agents to Thrive in Today's Market with Dan Elzer
Aug 23, 202301:01:59Tap to summarizeThe success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage. Yet, what exactly should brokerages be doing and focusing on right now? I'm joined by Dan Elzer, President of the Training Academy and acclaimed speaker, trainer, and consultant with 30 years of experience in the real estate industry. He's seen it all and worked with some of the most well-known companies to reach their goals - no matter the market. So, if you're in brokerage leadership, you're a broker/owner, or you support agents, today's conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting, and so much more. It's a thought-provoking conversation that I know will inspire you to take action, so tune in for realistic strategies that you need for today's market. Links Mentioned in the Episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-brokerages-can-empower-agents-to-thrive-in-todays-market - Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ -Connect with Dan on LinkedIn: https://www.linkedin.com/company/real-estate-swat-school/ -Connect with Dan on Facebook: https://www.facebook.com/realestateswatschool -Learn more about Dan's Real Estate Swat School: reswatschool.com - use code IDEAS for $50 off -Contact Judy@DanElzer.com for more info on Dan's recruiting program and brokerage consulting services
Transcribe →138. 3 Funnels to Create on Instagram: How to Use Automated DMs for Listings, Lead Gen & More
Aug 16, 202300:21:26Tap to summarizeSuccessful agents know that systems and automation can give them back their time and lead them to more closings. When you have funnels running in the backend of your business, you can focus more on the front end. This strategy works incredibly well for social media marketing, especially Instagram. It also centers your focus to proactively start conversations with potential customers, grow your database, and increase your business. One strategy generating massive results is through prompting people to engage with you through DMS (direct messages), and you can automate how this flow works using automated DMs based on triggers that you set. This is not a spammy chatbot approach or too techy to try. It's a way for you to automate a strategy that can generate more business, and in this episode, I'm sharing three easy ideas to get you started with lead generation, listing marketing, and more! Links Mentioned in the Episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/funnels-on-instagram-automated-dms-for-listings-lead-gen - Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
Transcribe →137. How To Avoid Wasting Money When Investing in Online Leads with Scott DeRuiter
Aug 9, 202301:02:23Tap to summarizeCan paid online leads be an untapped opportunity in your business? Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more leads and how to work them through the sales funnel. So, I've been in it with you from a generation, conversion, and even accountability standpoint! So, the question remains - could online leads work for you and if they do, how do you not waste money when buying them? Throughout this conversation, we're talking about: - How to evaluate where to get started and what lead source makes sense for you- The landscape of purchasing leads in today's market- How to leverage leads to build a database - The lifetime value of a lead and implementing a strategic program to nurture leads long-term- Script examples for exactly what to say when you call a leadTips and marketing strategies to increase lead conversion that will set you apartAnd some of the biggest mistakes agents are making when it comes to leads I'm joined by Scott DeRuiter who has nearly 20 years in the real estate industry and has held a variety of leadership positions including leading sales and business development at tech firms like Realtor.com and Top Producer, and is currently the Director of Sales and Partnerships at Sierra interactive - a website, CMR, and ad management platform. So, he not only has the insider knowledge from the tech perspective, he's also worked closely with agents and brokerages to find success with online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you! Links Mentioned in the Episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-to-avoid-wasting-money-when-investing-in-real-estate-leads - Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ - Connect with Scott on LinkedIN: https://www.linkedin.com/in/scottderuiter/ - Learn more about Sierra Interactive: https://www.sierrainteractive.com/
Transcribe →136. LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung
Aug 2, 202300:53:50Tap to summarizeIf you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success. I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate. Throughout this conversation, we uncover: Why LinkedIn is an opportunity for Real Estate pros How to optimize your profile to expand your online presence and leverage the power of SEO and Google search results What exactly you should be sharing on the platform, and what performs best Tips for cross-marketing your content across all your social channels Hacks for connecting with your dream audience on LinkedIn How to turn connections into conversations + tips on just what to say in your next message First-hand insights and knowledge from a professional LinkedIn marketer on how to use the platform to grow your business, your brand, and your network of potential customers in your market Links Mentioned in the Episode: Click here to download your free LinkedIn Marketing Checklist from Salina. Inside you'll find an easy-to-follow breakdown of your LinkedIn profile and what you should include in each section. That way, you can make some easy changes to help more homebuyers and sellers find you! See the episode's full blog and related resources here Click here to learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month Click here to book a brokerage marketing consultation Follow on Instagram View more episodes, freebies, and resources on IdeasforRealEstate.com Connect with today's guest, Salina Yeung: Instagram LinkedIn TheInAcademy.com Join the Personal Brand Boss & learn to convert LinkedIn connections into customers. Use code 'HEATHER' to save $50!
Transcribe →7 Reasons Why Your Real Estate Marketing Isn't Working - Encore
Jul 19, 202300:32:12Tap to summarizeIn this encore podcast episode, we're diving into why your real estate marketing might not be working for you. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast, I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about mistakes you might be making in your real estate marketing. Because as a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you. So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead. We're talking: -the biggest mistakes that could be costing you business - what to do to avoid frustration and get results - how to pivot and come from a place of positivity and opportunity See show notes & the full blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month
Transcribe →Do's & Dont's of Social Media Marketing in the Summer - Encore
Jul 12, 202300:28:48Tap to summarizeIn this encore podcast episode, we're diving into the do's and dont's of social media marketing in the summer! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about your real estate marketing this summer. Because as far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're posting or not posting on social! So tune in for the Do's & Dont's of Social Media Marketing in the Summer. That way, you can move forward with a marketing strategy that aligns with your ideal Summer! View Complete Blog & Show Notes: ideasforrealestate.com/episodes/realtor-social-media-marketing-summer 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate
Transcribe →Branding for Real Estate Agents - Encore
Jul 5, 202300:54:26Tap to summarizeIn this encore podcast episode, we're talking all about the most valuable aspect of your marketing - your personal brand. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand. So we're diving into the 7 steps you should take when branding for real estate agents or REALTORS! View Complete Blog & Show Notes: Part 1: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-1 Part 2: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-2 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate
Transcribe →Why Most Real Estate Websites Don't Work - Encore
Jun 28, 202300:39:59Tap to summarizeIn this encore podcast episode, we're diving into real estate websites! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about why most real estate websites don't work. Because whenever we want to learn or do something, we head online to find out more. And this action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies. Because the thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place? View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate
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