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Vusi Thembekwayo
Foreign.
Caller from Harare
From harare zimbabwe i've been listening to your to your podcast and i find them very very helpful and informative the one on relevation assimilation and elevation it resonated with me bro i won't lie i look forward to hear more from you from your teachings especially those related to managing anxiety and depression you know bro your teachings your teachings is deeply impactful online or should i say your teachings is real gravitas you know you save reality to the people and which is good thank you very much.
Chima
Hello family.
Herbert from Zimbabwe
Hello family this is herbert from zimbabwe so i just want to start off by saying thank you so much viti for the postcard for the podcast you did which you titled twenty twenty four year of work you directly spoke to me you addressed to me and you addressed the question that i'd asked of when can know this is the time to quit my job and start the business so thank you very much and for the message you said and what i found most resonating with me is the fact that i should change the way i see things i should put in the work and i should know that to whom much is given so much more is expected so thank you very much this is april twenty twenty four and i am doing the work i'm trying by all means to put in the work to change the perception and approach the work in.
Chima
A different view hi vusi my name is chima i'm sending this voice note from johannesburg south kibla parkside i am a member of house of treasures ministries and i would really just love to thank you for your previous podcasts they have really blessed us especially the one on imposter syndrome yeah that was a really dope podcast has stayed with me till today so i have i have two businesses that i really just want to establish at this point the first being a media production company and the second being a clothing brand a christian apparel clothing brand and so i have a couple of questions that i really need some clarity on of course these questions have biblical principle principles tied to them but it will be it would be great to have your point of view on these questions and so the first question is what's what are some of the foundational principles that have kept you going in business and what are the principles that have kept you going and growing in business and the second question is how do you establish a community of people who will be invested in your vision and thirdly there is this cancer that business people have where business people don't want to invest in quality equipment for the best quality outcome and also investing in quality workforce or the quality of their workforce the learning experience of their workforce so these are the two cancers that i've noticed that business people don't want to invest in or they don't see a reason to invest in parts of their business so the third question that i have would be how do you balance saving up for equipment and being able to sustain a strong workforce while at while at the early stages or the beginning stages of your business i hope you understand my questions and thank you so much i would really love these to be answered.
Vusi Thembekwayo
It'S time to take your seat at the table find out how with vositembegwayo as we discuss ideas that matter a catalyst for bold action foreign hello family welcome to this another episode of the vt podcast and here we talk about ideas that matter that was chima talking about what to do when you are starting something new and how to plan for resources how to get people to be motivated and inspired and how to get people to invest in themselves but i like the way you asked that question chima kind of how you started you said what kept you going so cheema i'm gonna give you my cheat and this is just my cheat different people have different things for other people the thing that keeps them going is what the end goal looks like right and so they constantly focus their minds on what does the end goal look like for other people they'll try to think about why they started in the first place and so when they're going through a difficult time they kind of dig deep and go deep into the recesses of but why did i start doing this right end goal people tend to be focused and inspired by destination by success by outcome and the people that focus on why they did it tend to be focused by belonging they tend to be driven by achievement they tend to be driven by results sometimes even tend to be driven by meaning and the impact that that thing will have so for you it might be a bit of both it might be what does success look like it might be why did you do it in the first place i have a different way kind of how i deal with things when things don't go great or when i don't necessarily feel inspired or motivated or any of those things and that for me is this i have learned to treat everything as a project once you start learning to treat things as a project then how those things actually plays out becomes different right and here's what i mean by that projects have a start date an end date deliverables and an outcome and the minute you understand that then dealing with the difficulty in between it is actually not as hard as you think because you begin to see that the difficulties that you're dealing with are not forever these difficulties are for that moment that time that season and they'll pass just like everything the difficulties will pass it's my favorite scripture i must tell you it came to pass those difficulties will pass right and so once i started thinking about everything as a project then the way i was approaching problems started to change and the way i deal with problems also starts to change so what are the things you need to be aware of chima when you start thinking about things as a project first the guys at mckinsey talk about these seven s's i use four of them when we define projects in the organization typically because i focus on what they call the hard s's not the soft s's you can go online and find the mckinsey seven s model it's a really really great model but i like i like focusing a lot on strategy so where are we going and remember the most important element of strategy is timing so what are we going to do and when i like focusing on structure so what is the structure that i need in the team and the organization for us to be able to execute and deliver those things i like focusing on skills so who are the people i need around me and what are the skills that they must have to execute and deliver on this thing and of course on shared value shared value is simply understanding what it is that this project will deliver for us and what this project will deliver for the universe of people for whom we are executing on the project that's shared value so for us it might deliver new revenues it might deliver new markets new products new customers but what is it going to deliver for our customers that for me becomes the shared value right so those are the four now in your mind chima as you're watching this you might want to start thinking about if i'm working on a project now what are the things that i need to start executing on need to start planning for the things that i need to have in place already all right so if everything is a project then what are the things that i need to have in place and for those things to have to have in place i need to have an honest conversation with myself about putting those things in place so here's the first thing you need to have in place for your project results or as i call them deliverables if you're going to start something it must end somewhere in his book the seven habits of highly effective people now in my mind probably a classic that book is what thirty years old at least thirty years old i think written by the now late doctor stephen covey he talks about begin with the end in mind right the idea is that at the beginning you should know what the end is that you want to achieve and that's effectively what it is that i'm saying to you begin with the end in mind to start a project i must have the end in mind i must know exactly what the outcome actually looks like you'd be surprised how many people start a project and have absolutely no idea what the end looks like they hope you know they kind of have an estimation like well we're going to do this and we hope this is going to happen hope is not a strategy you need to have a finite executable outcome so if it's going to be you know we're starting this project to sell these new pens how many pens you going to sell you need to have an actual finite number and if it's by different states then how many pens in which state and if it's for a different type of customer then how many of those customers and how many states and how many pens each right what i've learned over the years it's been my experience is that the more deterministic and finite my results from a planning perspective the better focused i am and the better focused my team is because one of the things that happens once you start on a project as you begin to meander the road of delivering your project is typically the project presents you with various hurdles that force you to make decisions now if you're not clear on the outcome that you're driving for the minute you start making decisions as you're meandering the road you're going to make decisions that are inconsistent with the outcome that you want i'm going to give you a really great example let's keep the pen as an example right this is a premium pen it was given to me by a client of mine in india great pen premium pen right now let's imagine i'm going to be selling these pens at a particular state to a particular group of people and i get into the marketplace and i name these pens and i put my little name on them you'll notice this pen actually does have my name on it right but i'll put my little name on the pen and i start selling the pen i go into the marketplace and i'm selling these but as i'm selling these stuff changes the market changes the customer changes the desire changes or whatever happens and one of the things that starts to happen is as i'm selling these pens i realize that the customers to whom i'm selling them can't afford this specific pen that's a hurdle on the road and it's going to force me to make decisions what i can do is the following i can either change the customer to whom i'm selling them so target the pen and a customer who can afford it i can change the quality of the pen that changes the manufacture process changes the input cost and therefore i can sell it cheaper to the same customers depending on the result i want those two forks that fork in the road and those two options present the meander and i have to make decisions based on that so the first thing i'd say is just be clear what are the results that you're going for the second thing i say is what are the resources that you're going to need in place i am fascinated by how many of us start doing work and we don't know how many resources we will require or what resources we have in place just resources the people you're going to need the infrastructure you're going to need the access you're going to need the networks you're going to need the capital you're going to need and actually write those things down so i would ask of you the question have you taken we call it in our firm a resource bank so every time we start with a project there's literally somebody whose job it is is to create the resource bank if you ever did like accounting or finance right in your capital budgeting it's often the calculation you did at the beginning of your capital budgeting the finance people know exactly what i'm talking about but in that resource bank you write down all of the resources i'm going to need and how much those resources are going to cost me i'm going to need cost of stock or inventory or people or any of those things before the project even gets started now the reason you do the resource bank is the following listen it's wrong to lie to the world but it's really tragic to lie to yourself and so the reason you do the resource calculation at the beginning is so that you don't lie to you think about it logically if i have an outcome and that outcome is going to take a certain input if i lie about the input the outcome is impossible if i'm unclear about the outcome even though i've got the input the path to get there is going to be difficult so first design the outcome results deliverables then resources the input that's going to be required the third is to map stakeholders so you need to know who are the stakeholders you're going to be dealing with in executing on whatever the project is whether it's a new business or a new product or something like this who are the stakeholders clients and customers are one stakeholder suppliers another stakeholder the people who work for you another stakeholder but map them right and when i say map them what i actually do and i'm not joking you can see i've got paper on my desk is i will literally draw a little map of all of the stakeholders long before i give it to my people who digitize it and put it in the fancy project plans right but i will document all of the stakeholders that i have and how these stakeholders relate to one another so for instance the larger the number of clients i might need more people in my team right so there is a relationship in stakeholders between the number of customers i have and the size of my team conversely if i don't hit my targets in terms of the customers i want then i can't employ a lot of people because i'm going to be just over over capacitated from a people perspective and the costs are going to be too high relative to the outcome that i'm driving for does this make sense so just map the stakeholders there's a big stakeholder a lot of entrepreneurs i see a lot of entrepreneurs make this mistake and they often miss and that's the regulator and in every market you're operating in this regulation right it might be the taxman it might be the ports authority if you are importing things from china right the port authority is going to be a stakeholder of yours it might be the shipping company if you're importing things the shipping company is a stakeholder of yours if you're buying stock using some sort of facility from the bank then the bank is a stakeholder of yours but you want to map these stakeholders the reason you want to map the stakeholders is because one of the things i love to do once i've mapped my stakeholders is i then allocate who's responsible for dealing with whom so if we have a particular problem at shipping at the ports or we have a particular problem with a particular piece of technology we're using from the us i know exactly who in my team whose responsibility it is to be dealing with that stakeholder you see how detailed you've got to be so first start with results deliverables then resources then these stakeholders i'm going to be dealing with map them and know who's going to be in charge of dealing with those stakeholders the fourth thing you want to put in place we call it stage gating in the company different companies call it different things the broad expression you'll find typically in large companies when they do project management is monitoring and evaluation the idea is that at every single step of the project you want to have something that you are monitoring to make sure you are still on course right so we call it stage gating because when we build projects we'll have stage gates and at every single stage there's a gate and unless we've executed that stage you don't open the gate to move to the next stage stage gates make sense but each that gate is the things we are measuring so we're going to measure these five things and once these five things all the boxes have been ticked then we move on to the next stage right it's called stage gating in our particular firm for you what i'd ask is what are the things you're going to be monitoring now what most people do is they go oh well i'm starting this new thing and i want to go and they have a defined outcome a defined beginning and they just go i'm hoping it works out you've got to take the big project and break it into five smaller parts and each smaller part have the thing that you are executing against and and monitoring against the thing that you're executing against right this is why this is why people think some people are lucky some people think some people are lucky because they simply don't understand the methodology that those people use to arrive at the outcome and then finally and i've often made this mistake i've become much better at it i must tell you is having really clear and refined roles and responsibilities for my teams really clear and refined roles and responsibilities for my teams as we sit and i'm recording this my team is sitting in a team meeting my team in south africa in nam in ghana nigeria kenya philippines and dubai are all sitting in a meeting right now and i'm not there the reason they can have a full company meeting and talk about the goals where we are what we're executing on what next looks like who's responsible for what whether or not we've achieved our targets is because i've already done the work laid the foundation gave them a clear outcome of what must be done what resources they have mapped their stakeholders told them who's responsible for what and for every single role they have a fixed number of responsibilities now i don't have to work in the business i can do this and they work in the business so what i would say to you if you are thinking of starting something new or you're already running something is learn the principles of project management and the minute you think about everything as a project the game's going to change now i thought what i would do for you is give you some tools right around how to do this so there are a couple of really interesting saas tools that you can find online clickup is a really great tool and now clickup has integrated ai into the clickup platform you're going to clickup you can create the project you can create the dependencies you can create the deliverables you can create the resources the timelines and it'll build out the full project map item for you but because they've integrated ai it's now so cool that in the olden days what you actually used to do is to go and create the project and create the users and create the deliverables and the timelines and all of those things now you can go and write the project as a sentence you can say i am starting this particular project to do x y and z i i want to achieve x y and z my resources are this this and that these are the people who are going to be build a project item for me and it'll build it for you right so clickup is really really great the inverse we use a lot of it and that's just because of legacy is asana asa asana really great project management tool all of our projects in the company sit on asana and the great thing is asana is so cool and so complex that every single document we've ever used on every single project going back now is ten years in the firm is still there so people can come into the company leave the company join the company move on from the company whatever the case might be but the documents that manage all of our projects are still there right now we're busy working on the update of my first book the magna cart of exponentiality which we published twenty seventeen now seven years ago and i've got the team working on the research for the update of the book and guess what i didn't have to go into like my dropbox or my sharepoint to find the documentation i simply sent them access rights to the project they went into the project and everything was there every meeting all the meetings are recorded all the notes all the research items and every single version of every single chapter that was ever written all sitting in one place just because we've been using asana for so long if you want something simpler trello is great trello is one of those that builds a board so you can kind of go beginning middle end or to do progress completed and then you move it across your board trello's really great at this and of course if you using office three hundred and sixty five microsoft projects but i'm going to give you a quick cheat give you a quick cheat so chima let's say like you've got no money and you just want to build a project sheet and you can't afford to pay anything go to smartsheet dot com smartsheet double e not i smartsheet dot com and you'll find all the templates that you need and i think for up to three users it's completely free free your question was what keeps me going and i think you were kind of thinking i was going to come with like a motivational answer let me tell you something and if you quote me on this publicly cheema i will deny it motivation is great it's great to get started it's great to spur your intent and like get you to start looking in a direction but when it's the fourteenth of the month motivation isn't there man when it's month end and you've got to pay salaries and you don't have enough cash flow motivation doesn't get you through that so one of the things to be very careful of is not to be over motivated and under planned and i think we live in that world today where people are over motivated and under planned and what you'll realize is the results you get are not just a function of your motivation but also a function of how thorough you are in your planning so my friend plan build everything into a project and if you use just the tips and tools i've given you here i guarantee you're going to make it alright family that's our podcast for this week sayonara hello family we love to hear from you here at the vt podcast and we've made it even easier for you to do so you can send us a whatsapp voice note about your thoughts on our podcasts on two seven eight one five zero five seven six six seven that's two seven eight one five zero five seven six six seven we look forward to hearing from you this podcast was proudly brought to you by my growth fund in partnership with sound and sounds media.
Episode Title: Everything is a Project
Release Date: September 16, 2024
Host: Vusi Thembekwayo
In this episode, Vusi Thembekwayo dives deep into the concept of treating every initiative—whether personal or professional—as a project. Responding to a listener's questions about sustaining motivation, building community, and effectively managing early-stage business investments, Vusi shares actionable frameworks, real-world examples, and his candid philosophy on strategic execution. The episode centers around mindset, intentional planning, and the leverage of project management tools to transform ideas into lasting impact.
Treating Life and Work as Projects
Vusi introduces his central philosophy: "I have learned to treat everything as a project."
(04:55)
“Once you start learning to treat things as a project, then how those things actually play out becomes different... Projects have a start date, an end date, deliverables, and an outcome.”
— Vusi Thembekwayo, 05:10
End Goals vs. Beginnings
Everyone draws motivation either from focusing on the destination or revisiting their “why.” Vusi, instead, emphasizes structure and finite planning over relying solely on motivation.
(06:35 – 13:20)
Vusi references McKinsey’s 7S model, focusing on four “hard S’s” when defining projects:
“Shared value is simply understanding what it is that this project will deliver for us and what this project will deliver for the universe of people for whom we are executing.”
— Vusi Thembekwayo, 09:40
(13:40 – 17:40)
“Hope is not a strategy. You need to have a finite, executable outcome.”
— Vusi Thembekwayo, 16:50
(17:40 – 20:00)
“It's wrong to lie to the world, but it's really tragic to lie to yourself. The reason you do the resource calculation at the beginning is so that you don't lie to you.”
— Vusi Thembekwayo, 19:35
(20:00 – 24:00)
(24:00 – 27:10)
“You've got to take the big project and break it into five smaller parts and each smaller part have the thing that you are executing against.”
— Vusi Thembekwayo, 26:35
(27:10 – 29:30)
(29:40 – 33:30)
(33:30 – 35:25)
“Motivation is great... but when it's month end and you've got to pay salaries and you don't have enough cash flow, motivation doesn't get you through that.”
— Vusi Thembekwayo, 34:25
On treating everything as a project:
“When things don't go great or when I don't necessarily feel inspired... for me is this: I have learned to treat everything as a project.”
— Vusi Thembekwayo, 05:00
On hope vs. strategy:
“Hope is not a strategy. You need to have a finite executable outcome.”
— Vusi Thembekwayo, 16:50
On self-accountability:
“It's wrong to lie to the world, but it's really tragic to lie to yourself.”
— Vusi Thembekwayo, 19:35
On roles and independence:
“Now I don't have to work in the business, I can do this, and they work in the business.”
— Vusi Thembekwayo, 28:30
On over-motivation and lack of planning:
“Be very careful not to be over-motivated and under-planned... the results you get are not just a function of your motivation but also a function of how thorough you are in your planning.”
— Vusi Thembekwayo, 35:00
| Step | Key Task | Key Quote (Timestamp) | |------------------------|----------------------------------------------|---------------------------------| | Results/Deliverables | Define clear, finite outcomes | “Begin with the end in mind” (13:40) | | Resources | Inventory all required inputs | “Resource bank” (17:50) | | Stakeholders | Identify, map, assign responsibility | “Map the stakeholders” (20:10) | | Stage Gating | Break into phases, monitor at each “gate” | “Stage gating” (24:30) | | Roles/Responsibilities | Specify each role’s duties and outcomes | “Refined roles and responsibilities” (27:15) |
Final advice to listeners:
“Plan. Build everything into a project. And if you use just the tips and tools I've given you here, I guarantee you're going to make it.”
— Vusi Thembekwayo, 35:10
For questions or contributions:
Listeners are invited to send WhatsApp voice notes to share feedback and continue the conversation.