Podcast
Ideas to Impact
Hosted by CodeBase · EN
Hear from startup founders and key players in the tech ecosystem as they chat candidly about their experience and what helped them shape and build their idea into an impactful business.
8episodes
Episodes
Newest firstAll episodes
Connections, Not Contacts with Craig and Geoff from WITR
Dec 1100:53:59Tap to summarizeIn this episode of Ideas to Impact, Charlotte sits down with Craig and Geoff, the co-founders of WITR (WITR – “Who’s In The Room”), a simple but powerful networking tool designed to make in-person events less awkward and more intentional. They talk about how an introvert’s frustration at traditional networking sparked the idea, how WITR helps attendees see who’s in the room and why they’re there, and how the product has evolved with live events, GDPR and AI in mind. The conversation also dives into the realities of being a founder, the importance of community and encouragement, and how a trip to Silicon Valley reshaped their mindset around scale, failure, and ambition.
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Consuming Consciously with Olivia Parkes
Nov 1000:57:40Tap to summarizeIn this episode of Ideas to Impact, host Hannah speaks with Olivia Parkes, founder and CEO of Persi, a B2B personalisation tool for e-commerce retailers. Olivia shares how Persi is redefining the online shopping experience by recommending products based on what customers already own — not just what they’ve clicked. Together, they discuss the journey of turning an idea into a funded business, tackling imposter syndrome in tech, and the future of personalised and sustainable fashion.
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Creating ‘Fitbit for Your Brain’ With Maxwell Scott-Slade
Oct 2900:32:40Tap to summarizeIn this episode of Ideas to Impact, Ruth speaks with Maxwell Scott-Slade, founder of GLITCHERS, a games studio building health-focused games in partnership with scientists. Maxwell shares how his journey from entertainment games to neuroscience collaborations shaped Glitchers’ mission to become the “Fitbit for your brain.” He discusses projects on Alzheimer’s, mental health, and environmental issues, alongside the challenges of scaling, securing funding, and growing internationally.
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Dancing Through Innovation with Natalie Garry
Aug 1300:49:58Tap to summarizeIn this inspiring episode of Ideas to Impact, Sally chats with Natalie Garry, founder of DanceSing, a digital wellness platform transforming care for older adults through music and movement. From ballet beginnings to Silicon Valley breakthroughs, Natalie shares her remarkable journey as a founder, mother, and wellness advocate scaling an award-winning business across the UK and US. DanceSing works in partnership with the University of Stirling, the Scottish Government, and NHS healthcare professionals to co-create programs that directly support the wellbeing of older adults and care staff alike.
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Phone a Founder with Andrew McGinley
Jul 2200:47:35Tap to summarizeIn this episode of the Ideas to Impact podcast, host Shona sits down with Andrew McGinley, an Entrepreneur in Residence at CodeBase and former founder of Care Sourcer. They explore Andrew’s journey from building a family-run care business to launching a tech-enabled care marketplace, scaling with millions in investment, navigating acquisition, and now helping other Scottish startups grow globally. They also dive into Scotland’s startup ecosystem, the evolving landscape with AI, and Andrew’s upcoming venture in the golf space.
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Aligned in Ambition with Mohamed Zamzam, Co-Founder of Neuron
Jun 11, 202501:15:48Tap to summarizeIn the third episode of the Ideas to Impact, we sit down with Mohamed "Mo" Zamzam, co-founder of Neuron, an AI-powered startup transforming how businesses adopt agentic systems. Mo shares the highs and lows of launching Neuron, the importance of co-founder alignment, customer-led product development, and lessons from navigating the funding world. Whether you're an aspiring founder or just AI-curious, this episode is a masterclass in resilient entrepreneurship. Mo offers practical advice on choosing the right co-founder, validating ideas through real customer conversations, and raising VC funding without losing focus on your long-term vision. This is a brutally honest, inspiring, and highly actionable conversation for founders at all stages.
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Taking Flight with Rory Buchanan
Apr 30, 202501:37:19Tap to summarizeIn this episode, we sit down with Rory Buchanan, co-founder of Ask Vinny, to explore how he’s transforming property management through AI and automation. What began as a simple WhatsApp service has evolved into a smart, scalable platform that’s reshaping the rental experience for landlords and tenants alike. We dive into the power of customer feedback, the realities of pivoting in sales strategy, and why relentless user focus and rapid prototyping are central to his approach.
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From Sip to Success with Eilidh Mutch, Founder of Tavora (previously Your Spin)
Apr 2, 202501:04:12Tap to summarizeIn the episode, listeners explore the journey of Eilidh Mutch, the founder of Your Spin. The episode highlights her innovative use of gamification to revitalise the pub experience post-COVID, enhancing social interactions and re-engaging consumers. Eilidh shares her path from university to becoming a hospitality industry trailblazer, overcoming resistance with persistence and strategic partnerships with brands like Heineken and BrewDog. The discussion also contrasts entrepreneurial attitudes in the UK and the US, emphasizing the importance of embracing failure and maintaining transparency with investors. Eilidh introduces "Last Orders," a new interactive game fostering connections among venues and patrons, and highlights support programmes like Techscaler, CodeBase and Scottish EDGE. The episode offers inspiration and practical advice for aspiring innovators, showcasing the dynamic potential of hospitality tech and the significance of building genuine industry connections.
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