Podcast Summary: "THE PRINCESS AND COSTUME JEWELS AT BUTLER & WILSON"

Introduction to Butler & Wilson

In the March 20, 2025 episode of If Jewels Could Talk with Carol Woolton, host Carol Woolton delves into the illustrious history of Butler & Wilson, a cornerstone of London's Fulham Road jewelry scene. Established over 50 years ago, Butler & Wilson has remained a beacon of costume jewelry, maintaining its charm and relevance despite the ever-changing retail landscape.

Simon Wilson’s Journey: From Hairdresser to Costume Jeweler

Simon Wilson, the force behind Butler & Wilson, shares his unconventional path to the jewelry industry. Initially a hairdresser, Simon recounts his early career:

“I was good at doing hair. It was all fringes and huge, big ponytails and whatever.” [04:00]

Working for prestigious clients like Princess Caroline, Simon realized he didn’t want to remain in the traditional hairdressing role. This realization propelled him into the world of costume jewelry, partnering with Nikki Butler to explore antique markets and eventually establish their own store.

Building an Iconic Brand: Celebrity Endorsements and Vogue

Butler & Wilson's rise to prominence is significantly attributed to strategic collaborations with fashion icons and publications. Simon highlights their first major breakthrough:

“She [Catherine Deneuve] was so great. She was our first billboard.” [09:08]

The collaboration with Catherine Deneuve not only elevated their brand but also attracted other celebrities and top photographers like Helmut Newton and Terry O'Neill. Their features in Vogue further solidified their status:

“Grace Coddington... said, if you lend me stuff, I'll use it. And five beauty shots packed with vintage jewelry. It was amazing.” [13:04]

Influences and Design Philosophy

Simon Wilson emphasizes the importance of originality and quality in Butler & Wilson's offerings. Drawing inspiration from Art Deco and Scottish jewelry, the store prides itself on unique, one-of-a-kind pieces:

“It has to be new, all original, all the time. You’re not going to be able to buy anything anywhere else.” [14:37]

Their approach blends vintage aesthetics with contemporary fashion, ensuring that each piece resonates with both timeless elegance and modern trends.

Memorable Encounters with Celebrities

Throughout the podcast, Simon shares enchanting anecdotes of interactions with renowned personalities. From Princess Diana frequenting the store discreetly:

“Diana always came in, bought her own pieces, never hassled. And she was stunning.” [26:09]

To surprising encounters with Tom Ford:

“I put the bags down and he said, ‘You’re Tom Ford?’ ... he tried every jacket on and loved the jewelry.” [29:56]

These stories underscore the store's allure and its ability to attract and satisfy high-profile clientele.

The Art of Costume Jewelry and Its Impact on Confidence

Simon discusses how costume jewelry from Butler & Wilson empowers wearers by adding flair and confidence to their attire. He shares a poignant story about an American customer:

“She bought a $12,000 Comme des Garcon dress and a £58 Big Spider necklace. When others ignored the dress, they adored the spider, making her feel noticed and confident.” [39:07]

This philosophy emphasizes the transformative power of jewelry, allowing individuals to express their unique style and feel celebrated.

The Evolution of Jewelry Fashion and Retail in 50 Years

Reflecting on five decades in the industry, Simon observes significant shifts in how women wear jewelry and the retail environment:

“Before, there were hundreds of jewelry shops in London. Now, I'm one of the only ones left doing what I do.” [41:11]

He laments the decline of brick-and-mortar stores and the rise of online shopping, highlighting the challenges of maintaining personal connections and the tactile experience of selecting jewelry in-store.

Conclusion: The Legacy of Butler & Wilson

In concluding the episode, Simon Wilson expresses gratitude and a heartfelt commitment to continuing Butler & Wilson's legacy:

“Don't be greedy. I have a beautiful house, a great shop, I can still function and do what I want. This has given me a lifestyle that I've loved and will carry on until I drop.” [43:55]

Carol Woolton wraps up by celebrating Butler & Wilson's enduring presence in the jewelry world, encouraging listeners to explore their unique pieces and experience the magic that has made them a beloved institution for over half a century.

Notable Quotes:

• “She was stunning. She was stunning.” – Simon Wilson about Princess Diana [27:22]

• “If something is beautiful, it's always beautiful.” – Simon Wilson on jewelry philosophy [17:03]

• “You must wear it if it's got to be comfortable.” – Simon Wilson on wearing jewelry [42:40]

Final Thoughts

This episode offers a captivating glimpse into the world of Butler & Wilson, showcasing the blend of passion, creativity, and resilience that sustains a brand over generations. Through Simon Wilson's stories and insights, listeners gain an appreciation for the artistry and personal connections that make costume jewelry more than just accessories—it becomes a means of storytelling and self-expression.