Podcast
Ignite Ur Wellness Business
Hosted by Alison McLean · EN
Grow From Brick & Mortar To Online Wellness Powerhouse. The podcast is for the wellness entrepreneur to build a profitable wellness business with host Alison McLean DPT, ERYT, HHP, IAYT, owner of Ignite Ur Wellness Business.
Create an online extension of your wellness practice and reach more clients without overextending yourself. Shift from maxed out in-person 1:1’s depending completely on your body to maximizing your online program.
This podcast is for health coaches and practitioners, yoga teachers, physical therapists, healers and energy workers who want to increase their revenue.
27episodes
Episodes
Newest firstAll episodes
344. How Arlene Thobaben Built a 100% Online Physical Therapy Practice Without Insurance
5d ago00:40:33Tap to summarizeEver been told you can't take your physical therapy practice online?That's exactly what today's guest, Arlene Thobaben, was told when she set out to build a virtual PT practice serving bariatric and long-haul COVID clients. She did it anyway — and now she's running a 100% telehealth practice with 23 active patients, no insurance billing, and a growing community of people who finally feel seen by their provider.Arlene is a physical therapist, telehealth pioneer, and the owner of ReStory Physical Therapy. In this episode, she gets real about what it actually takes to leave the clinic, ditch the insurance grind, and build a thriving online practice on your own terms — including the mindset shifts, the messy middle, and the surprising marketing strategy that worked with only 170 Instagram followers.If you're a licensed wellness practitioner wondering whether your modality can really translate online, this conversation will change what you think is possible.In this episode, we cover:How Arlene grew from 2 to 23 active patients — without taking insuranceWhat it actually looks like to deliver physical therapy 100% virtually (yes, really)How she's landing clients through Instagram with only 170 followers and a brand-new SubstackThe difference between telehealth rehab and online wellness — and why both matter for your businessHealing your relationship with work and building a practice rooted in your whyThe identity shift required to move from clinician to online practice ownerConnect with Arlene Thobaben:ReStory Physical Therapy: https://www.restorypt.comInstagram: @restoryptFREE LIVE TRAINING — Don't Miss This!Replace Your In-Person Clinic Salary: Earn 100K from Home with an Online Wellness Program On Tuesday, June 2nd | 10 AM PacificCan't make it live? Register anyway for the replay. Show up live for live coaching + special bonuses!https://100k-blueprint.pages.ontraport.net/work-from-homeFollow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →343. The Summer Guilt Trap: Why Wellness Entrepreneurs Wait Too Long to Build the Online Program That Sets Them Free
2w ago00:28:07Tap to summarizeLast week we talked about protecting your revenue when summer hits. This week, we're going deeper — into the part nobody talks about. The guilt.You've got the clinical skills, the passion, and a vision for an online wellness business that won't leave you alone. But the moment summer arrives — kids home, schedules unraveling, your calendar in chaos — the guilt shows up louder than ever. Loud enough to make you wonder if wanting more makes you a bad mom, a bad partner, a bad person for even thinking about building something for yourself.If you're a physical therapist, yoga teacher, massage therapist, acupuncturist, or licensed wellness practitioner trying to build an online program while raising a family, this episode is the permission slip and the strategy you've been waiting for.In this deeply personal follow-up, I share the story of my late brother and why building a sustainable, freedom-based wellness business isn't selfish — it's the most important decision you can make for the people you love. We're flipping the guilt narrative on its head and giving you a real plan to stop waiting for "the right time" and start building the online program that finally gives you your time back — for good.What you'll learn in this episode:Why summer guilt is actually a sign you're on the right path (not the wrong one)The mindset shift that turns "building my business" into the most loving family decision you can makeHow to start imperfectly: the one-cohort, one-workshop, three-module model that actually worksThe freedom-first design framework: build the life first, then build the offer that funds itWhy the work you do now means dramatically less working laterThe personal story behind why I refuse to wait — and why you can't afford to eitherThis episode is for you if:You listened to last week's episode on protecting summer revenue and you're ready to go deeperYou're a licensed wellness practitioner trying to transition from in-person to onlineYou're juggling kids at home, a packed clinic schedule, and the dream of more freedomYou feel guilty every time you sit down to work on your businessYou keep telling yourself you'll start "when summer's over" or "when the kids are back in school"You're tired of trading your body for income and know there has to be a better wayFollow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/100K from Home LIVE workshop: https://100k-blueprint.pages.ontraport.net/work-from-homeJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →342. Summer Is Coming — And Your Revenue Doesn't Have to Take the Hit
3w ago00:25:50Tap to summarizeSummer is coming — and for most wellness practitioners, that means quietly bracing for the slow season. Lighter schedules. Anxious bank account checks. Guilt for taking time off, or guilt for working through your kids' break.There is a better way. And it doesn't require you to grind harder, hustle through July, or skip the lake trip you've been promising your family.In this episode, Alison breaks down exactly how wellness entrepreneurs can plan ahead, create real authentic urgency, and have some of their biggest revenue months in June, July, and August — without overworking and without missing a single summer moment.Whether you've been putting your business on pause every summer, or grinding through it carrying guilt either way, this episode is your permission slip to do summer differently this year. It starts with planning now.In this episode, you'll learn:Why summer is actually prime time for client transformation — and the mindset shift happening in your buyers right now that has them more ready to invest than any other seasonHow to create authentic urgency that fills your calendar before summer even hits (no fake countdowns, no manufactured pressure)Two specific strategies to plan your most profitable, most spacious summer yetHow to map your schedule first so revenue and rest can actually coexist — instead of competingWhy "nobody buys in summer" is a myth that's been keeping practitioners stuck in feast-or-famine cycles for yearsThe bottom line: The practitioners having $15K, $20K, even biggest-ever months in July and August aren't working harder than you. They're planning differently. And there's still time to be one of them this year.If you've been telling yourself you'll focus on your business in the fall — this is the episode that will change your timeline.Important Links:Free webinar coming June 2nd at 10AM PST: How to Create $100k Working from Home with Your Online Program – mark your calendars.Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get on the online wellness offer builder: https://path-to-profit.pages.ontraport.net/Online-offer-builderJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →341. The Truth About Quantum Leaps
4w ago00:30:55Tap to summarizeYou felt it — that electric moment of what if this could actually be me? You started mapping out your online program, journaling your vision, genuinely believing this was the year you'd stop trading hours for dollars.And then Monday hit. A full patient load. A reel that flopped. A workshop that didn't fill. And suddenly the vision feels far away again.If you've been waiting to feel ready, fully aligned, or "in flow" before launching your program, raising your prices, or showing up consistently online — this episode is going to shift something for you.Because the truth about quantum leaps? They're not a moment. They're momentum.In this episode, you'll learn:Why believing in your vision and doing the work of becoming an online practitioner are two completely different thingsThe reframe that turns a low-enrollment launch or a quiet DM inbox into data — not defeatHow to build a "Small is Sacred" evidence log that rewires your brain to stop abandoning your goals when results feel slowThe exact mindset trap keeping licensed practitioners stuck between their clinical identity and their online futureWhy the uncomfortable action — posting anyway, sending the email, opening the cart — is the mindset workThe bottom line: You don't need another sign. You don't need to feel ready. Your quantum leap is already in motion — it just looks like your next small, brave step toward the online practice you know is possible.Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the online offer builder here to get clarity on your online offer in 15 minutes: https://path-to-profit.pages.ontraport.net/Online-offer-builderJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →340. How to Build an AI-Proof Online Wellness Program Using Your Clinical Expertise
Apr 1400:33:01Tap to summarizeAI is everywhere — and if you're a wellness practitioner wondering whether it's already too late to build an online program, this episode is your answer.The honest truth: some online programs will be replaced by AI. The ones built purely on information delivery, generic frameworks, and passive content without a real human at the center? Those are already becoming obsolete.But yours doesn't have to be — and in this episode, Alison breaks down exactly why your clinical expertise, lived experience, and ability to hold space for real transformation is worth more than any $20/month app will ever be.In this episode, you'll learn:Why information-based programs are already losing ground — and the specific type of program that will always command premium pricingThe 4 things AI fundamentally cannot replicate (and how to build these into your offer)How to identify your "only you" outcome — the result only you can deliver that makes you the obvious choice over any algorithmThe one simple addition that elevates a self-paced course into a high-converting, high-value client experienceReal examples from licensed wellness practitioners building programs AI simply cannot touchIf you've been sitting on your idea because you're afraid the market is too saturated or the technology is catching up — this is the episode that will change your mind.Resources: Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/The Online Wellness Program Builder- Get your online wellness offer built in 15 minutes! https://path-to-profit.pages.ontraport.net/Online-offer-builderJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →339. Social Media for Wellness Practitioners: Overcoming Fear and the "I'm Not a Marketing Person" Myth
Apr 700:27:47Tap to summarizeYou didn't spend years studying anatomy, passing boards, and earning certifications just to let fear of posting hold your business back.If you're a physical therapist, yoga teacher, or holistic health practitioner who's ever thought "I'm just not a marketing person" — this episode is for you.I'm sharing how I went from a shy, introverted PT who was terrified to post on Facebook to someone who genuinely looks forward to creating content. Plus, the two strategies that made social media feel less like a chore and more like a business superpower.In this episode, you'll learn:Why marketing your services is actually an act of service to potential clientsMy personal story of overcoming fear of judgment, workplace bullying, and imposter syndrome as a PTHow social media amplifies your in-person marketing efforts (workshops, networking, referrals)The compounding effect of consistent content creationHow to set boundaries so social media doesn't take over your lifeIf you're ready to stop hiding your expertise and start showing up consistently online, this episode will show you it's possible — even if you're an introvert who hates the spotlight.Important Links:Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free guide to build your offer and fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →338. The Mindset Shift Every Wellness Entrepreneur Needs to Grow Revenue
Mar 3100:44:11Tap to summarizeIf you’re a wellness practitioner who loves helping people but still feels stuck trying to grow your income, this episode is for you.Because here’s the truth: passion alone does not build a sustainable wellness business.And if you’re still hiding behind the identity of “just a healer,” it may be the very thing keeping you underpaid, overworked, and afraid to grow.In this episode, I’m breaking down the mindset shift every wellness entrepreneur needs to make if they want to create more revenue, more stability, and more freedom in their business.I’m also sharing a personal story about how my own health diagnosis forced me to rethink risk, income, and what true sustainability really means as a practitioner.You’ll also learn my Calibrated Risk Method — a simple 3-part framework to help you take smart, intentional business risks without blowing up your nervous system or your bank account.If you’ve been stuck at inconsistent income, scared to raise your prices, hesitant to change your offer, or afraid to fully step into the CEO role… this episode will help you think differently.In this episode, we cover:Why wellness practitioners need to stop identifying as “just a healer”The real reason avoiding risk keeps your business smallWhat financial risk actually looks like in a wellness businessWhy raising prices, changing offers, and rebranding are all forms of riskHow to take business risks in a way that feels grounded and strategicMy Calibrated Risk Method for sustainable business growthKey Takeaways:You set your own prices and manage your own revenue — that makes you an entrepreneur.Avoiding risk doesn’t create safety. It creates stagnation.Risk isn’t only investing in a coach — it’s also changing your pricing, offers, business model, and visibility.Sustainable growth requires both courage and strategy.You can take bold business steps without burning out or making reckless decisions.If this episode resonated, send me a DM on Instagram at @igniteurwellnessbusiness and tell me what risk you know you need to take next.And if you’re ready to build a more profitable, sustainable online wellness business, make sure you’re following the show and sharing this episode with another practitioner who needs to hear it.Important Links: Follow me on Instagram → igniteyourwellnessbusiness (new handle coming soon — stay tuned for the rebrand reveal in late spring/early summer!)Ready to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free guide to create your online offer and fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →337. How to Package Your Online Wellness Program So It Sells (Without Undercharging or Overcomplicating It)
Mar 2400:19:06Tap to summarizeYou've got the expertise. You know your clients get results. But when it comes to actually packaging your online program — naming it, structuring it, pricing it — everything feels murky. Sound familiar?In this episode, Dr. Alison McLean breaks down exactly how to package your online wellness program so that it's clear, compelling, and positioned to sell — without falling into the trap of overdelivering for an undercharge.In this episode, you'll learn:Why most wellness practitioners package their programs the wrong way (and how it's silently killing conversions)The key elements every online program needs to feel premium and completeHow to name and structure your offer so potential clients immediately understand the valueWhy pricing confidence starts with how your program is packaged — not how many modules you includeThe simple shift that makes your program feel like the obvious next step for your dream clientIf you've been sitting on a program idea — or you've launched something that isn't selling the way you hoped — this episode is your reset.Find Alison here: Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free download to help get clarity on your online wellness program and use IG to fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →336. Somatic Work, Reparenting & Real Results: The Practitioner's Roadmap with Anat Peri
Mar 1700:42:25Tap to summarizeThink your clients have done the work — but their patterns keep coming back? In this powerful conversation, licensed wellness practitioners and health coaches get a behind-the-scenes look at why healing is rarely linear, and why the nervous system holds the key to lasting transformation. Inner child healing expert and somatic practitioner Anat Peri joins us to share the practitioner's roadmap for guiding clients through deep, sustainable change — without burning yourself out in the process.What You'll Learn in This Episode:Whether you're a physical therapist, yoga teacher, health coach, or integrative practitioner, this episode will shift how you think about client transformation and your own healing journey.The 5 Stages of Healing your clients need to move through: awareness, acceptance, getting to the root, reparenting/rewiring, and integration — and how to recognize where they're stuckWhy you heal the mother wound first — and how addressing the relationship with self before relationship drama creates faster, deeper resultsDepression vs. Deep Rest — the surprising reason what looks like regression may actually be your client's nervous system finally feeling safeThe 0.2 Second Rule — why emotions processed at the nervous system level never even reach conscious awareness, and what that means for somatic practitionersOne-size-fits-all somatic work is a myth — why dissociators and endurers require completely different approaches (and how to tell the difference)The 18-Month Integration Bridge — what to tell clients who expect fast results, and how to support the identity shift from old self to newThis Episode Is for You If:You work with clients healing trauma, nervous system dysregulation, or chronic stressYou're a somatic practitioner, yoga therapist, integrative PT, or trauma-informed coachYou've felt burnout from holding space for deep client work without the right frameworkYou want to offer more than symptom relief — and get clients real, lasting resultsAbout Anat Peri: Anat Peri is an inner child healing expert and somatic practitioner specializing in deep, nervous system-level transformation. Connect with Anat Peri:Instagram: @anat.periCultivating Safety Freebie: https://ndpyfov4.krtra.com/t/5xnlChm92oXcHidden Patterns Free quiz: https://ndpyfov4.krtra.com/t/OctYZNKlJAa4Certification: https://ndpyfov4.krtra.com/t/a0tqXAwL2ylFFind Alison here: Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free download to help get clarity on your online wellness program and use IG to fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
Transcribe →335. The Passive Income Myth: What Wellness Practitioners Need to Know Before Building an Online Course
Mar 1000:21:18Tap to summarizeIf you've been dreaming of waking up to sales notifications while you sleep, this episode is your reality check — and your roadmap.The idea of passive income is everywhere in the online business world, and wellness practitioners are especially drawn to it after years of trading time for money in the clinic. But here's what nobody tells you: online courses are not passive. And if you go in expecting them to be, you'll build something that disappoints you, underserves your clients, and quietly drains what's left of your energy.In this episode, Alison breaks down the passive income myth so you can stop chasing a fantasy and start building something real — a sustainable online offer that actually works for your life, your clients, and your revenue goals.In this episode:Why the passive income promise is misleading — and what online courses actually require from youThe false choice between "selling a course" and "working with clients" (and why you're working with people either way)What your clients are really paying for — outcomes and support, not just curriculumHow building from burnout creates offers that are hard to sell and harder to deliverA breakdown of course format options: self-paced, memberships, group programs, and hybridsHow to heal your relationship with one-to-one work so your next offer comes from clarity, not escapeThe right questions to ask before you build — around your capacity, audience size, and income goalsThe bottom line: passive income is possible, but it's the result of strategic, intentional work — not a shortcut around it. The practitioners who build sustainable online revenue aren't the ones who went fully hands-off. They're the ones who designed offers that fit their actual lives.If you're ready to stop guessing and start building an online practice with a real foundation, this episode is where it starts.Important Links:Follow me on Instagram → igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free Offer Guide so you know exactly what to sell online and how to fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO
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