Natalists have an ideal life and an ideal wife: rugged, individualistic, and dedicated to self-sufficiency. Perhaps nothing epitomizes this ideal better than Ballerina Farm, the popular social media account of dancer and pageant queen Hannah Neeleman that is growing into an influential direct-to-consumer food and lifestyle brand that no longer sells raw milk. This week, Josh and June look at the history of Ballerina Farm and try to understand how its strange brand of seemingly apolitical tradwifery serves as a stalking horse for the natalist movement and reactionary politics more broadly.

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EPISODE ART: Hannah Neeleman in a professional headshot. After graduating from Juilliard's dance undergraduate program while pregnant, Neeleman moved to Brazil then back home to Utah, where she and her husband Daniel purchased a farm along the east side of the Wasatch Range. Her Instagram account Ballerina Farm has over 10 million followers.

AUDIO CLIPS:

1:01:48 – "Strength at Every Stage" protein powder advertisement from Ballerina Farm
1:27:12 – Response to the Sunday Times article from the Ballerina Farm Instagram account

SOURCES:

Ballerina Farm website
Ballerina Farm Instagram
“Meet the queen of the ‘trad wives’ (and her eight children)” by Megan Agnew (The Sunday Times, July 20, 2024)
“She Gave Birth Two Weeks Ago. Now She’s in a Beauty Pageant” by Madison Malone Kircher (The New York Times, January 30, 2024)
“Tycoon or Tradwife? The Woman Behind Ballerina Farm Makes Her Own Path” by Julia Moskin (The New York Times, December 3, 2024)
“The Business of Ballerina Farm” by Liz Flora (Business of Fashion, May 27, 2025)
“When Ballerina Farm Comes to Town” by Erica Schwiegershausen (The Cut, September 10, 2025)
“Park City Creamery to sell business to Ballerina Farm” by Katie Hatzfeld (The Park Record, December 23, 2025)
“Ballerina Farm pauses raw milk sales after samples fail health tests” by Grace Doerfler (KPCW, January 29, 2026)
Hannah Neeleman’s feature spread in Evie magazine
“Audio Recording From Ballerina Farm Times Interview Exposes Dishonest Journalism” by Nicole Dominique (Evie, July 29, 2024)