In this episode of Impact Farming, Tracy sits down with agricultural economist and strategist Michelle Klieger to unpack a question many producers are quietly asking: Can U.S. soybeans still compete in the global market?

As farmers head into another planting season facing tight margins, uncertain demand, and rising costs, the global soybean market continues to shift. From China's buying decisions to the growing influence of Brazil, the competitive landscape is changing rapidly. Michelle shares insights from her recent article on the "Brazil Factor" and explores what's really driving global soybean competitiveness—and what it means for producers in North America.

Episode Highlights • Why global demand—especially from China—remains a key driver for soybean markets • How geopolitics and trade negotiations are affecting farm families and rural economies • The rise of Brazil as a global agricultural powerhouse • The role of land costs, seed pricing, and regulation in shaping global competitiveness • How Brazil's ability to expand farmland and double crop gives it an edge • Why U.S. farmers may need a different strategy to stay competitive • Key signals producers should watch as global soybean markets evolve

Global agriculture is evolving quickly, and the soybean market is a powerful example of how economics, geopolitics, and innovation intersect. As Brazil continues to expand production and global trade dynamics shift, producers in North America face new challenges—but also opportunities. Understanding the forces shaping global markets can help farmers make informed decisions and remain competitive in a rapidly changing agricultural landscape.

Thanks for tuning in,

Tracy

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Resources • Stratagerm Consulting – The consulting firm founded by Michelle Klieger that focuses on agricultural economics, market drivers, and global food systems. • Previous Impact Farming episode: "The Demise of Free Trade: What the U.S.–China Trade War Means for North American Farmers" featuring Michelle Klieger https://youtu.be/OKs2dtGTAI8

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✅ About The Impact Farming Show: Produced by Farm Marketer.

Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.

Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.

Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.

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