The Next Generation of Wheat Genetics | #fpgenetics #farming #grain #agriculture

In this product spotlight segment of The Impact Farming Show, we sit down with Chad Yanchycki of FP Genetics to talk about what's driving wheat decisions on the Prairies today and where the next generation of wheat genetics is headed. From proven performers that continue to earn acres to emerging varieties and on-the-ground support for growers, this conversation highlights what truly matters in modern wheat production.

Segment Highlights

• Why proven varieties still matter Chad shares what growers are saying about trusted performers like AAC Hockley and SY Manness, and how right now, growers are balancing yield stability with market demands and agronomic realities. • The future of wheat genetics on the Prairies We explore what's exciting about newer genetics such as AAC Walsh and AAC Walker VB, and how these varieties signal a shift in what growers can expect from the next generation of wheat. • Field-level support that builds confidence and trust Chad explains why FP Genetics invested in dedicated Eastern and Western Product Specialists, how this added layer of support works alongside agronomists and retail partners, and why being embedded in the field changes how farmers experience, evaluate, and trust new genetics.

Why This Matters for Growers

This spotlight reinforces a key theme in today's ag landscape: success comes from pairing strong genetics with real-world performance and trusted support. As wheat continues to evolve, growers are looking for varieties and partners that deliver consistency, yield stability, and confidence in every growing season.

Thanks for tuning in, Tracy

SHOW RESOURCES

To explore FP Genetics wheat varieties, connect with their product specialists, or learn more about what's coming next in wheat genetics, visit the FP Genetics website: https://www.fpgenetics.ca

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The Next Generation of Wheat Genetics | FP Genetics