In this Product Spotlight episode of Impact Farming, we continue our series exploring KWS Hybrid Rye and the growing opportunities around this crop.

Host Tracy sits down with Jason McGillivray, Trade Unit Manager – Specialty Grains Group at Scoular, to discuss the evolving rye market, demand trends, and practical marketing strategies for farmers.

With many growers currently holding rye in their bins or planning future acres, Jason shares insights into what buyers are looking for, where demand is growing, and how producers can position themselves to capture market opportunities.

From market timing to quality factors and forward contracting strategies, this conversation offers practical takeaways for producers looking to better market their rye crop.

In This Episode • An overview of Scoular and its role in specialty grain markets in Canada • What farmers should be thinking about right now if they have rye in storage • How the end-use market for rye is evolving and where demand is growing • Key quality factors buyers look for when purchasing rye • How farmers can make their grain more market-ready and easier to move • Marketing strategies and considerations for the 2026 rye crop • Whether forward contracting after winter survival checks makes sense for growers

Why This Conversation Matters

Rye markets have been evolving in recent years, with expanding uses in distilling, milling, feed, and specialty grain markets. Understanding how buyers like Scoular evaluate supply, quality, and demand can help farmers make more informed marketing decisions.

This episode provides practical insights to help producers navigate the rye market and position their crop for success.

Tune in to hear how rye markets are evolving and what farmers should be thinking about when it comes to marketing their crop.

SHOW RESOURCES

Connect with Our Guest Jason McGillivray Trade Unit Manager – Specialty Grains Group Scoular 📍 Saskatoon, Saskatchewan https://www.scoular.com Learn More About Hybrid Rye This episode is part of our ongoing Hybrid Rye Series, presented in collaboration with KWS Seeds Canada, exploring agronomy, markets, and profitability opportunities for Canadian farmers.

KWS Canada https://www.kws.com/ca/en/

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✅ About The Impact Farming Show: Produced by Farm Marketer.

Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.

Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.

Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.

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