In today's episode, I speak to Krish Himmatramka, the founder of Do Amore, a direct-to-consumer startup that sells engagement rings with conflict-free diamonds. Each ring also funds water projects, which can be traced using GPS coordinates and photos that prove there's an actual impact.

EPISODE HIGHLIGHTS
[01:05] Krish's Journey
[03:47] How the Water Project Happened
[07:50] Approaching Do Amore with Traceability
[11:56] Verifying source and responsibility of Diamonds/Gold
[15:01] Outsourcing Lab Created Diamonds
[16:14] Future for mined Diamonds
[17:26] The Journey of a Diamond
[22:07] Blockchain Tracking
[25:17] Hardest lesson building the company
[29:49] Acquiring first customers
[32:15] Current playbook
[34:52] Marketing and growth channels on Organic SEO
[36:16] The Future of Do Amore
[38:20] Way to change big companies
[29:49] Acquiring first customers
[32:15] Current playbook
[34:52] Marketing and growth channels on Organic SEO

KEY LESSONS & QUOTES

"The hardest thing I learned is that social impact can only take you so far. To really succeed, you have to go beyond it." [25:23]
"When you have so much passion for something, It's very easy to only care about that. But the thing is most of your consumers might not." [26:41]
“We got our very first customers by doing things that we didn’t expect to scale” [30:49]
“My biggest lesson from starting as a company that had to be profitable was knowing that to really make the mission work, the economics of scale had to work.” [34:09]

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Conflict-free Engagement Rings - Krish Himmatramka - Founder of Do Amore

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