Stop Being Afraid of Annoying People: Just Send the Email

In this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you.

I’m sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business.

We discuss:

The Fear Factor in Email Marketing

Why being afraid to send emails is holding your business back
How unsubscribes can actually help your business
What it really means to add “value” in your emails

Real Stories, Real Results

A client who started emailing weekly and saw direct replies and engagement
Why staying top of mind matters, even with a 24-month sales cycle
How relatable personal stories (yes, even stubbing your toe!) build stronger connections

Strategies to Stay Consistent and Relevant

How weekly emails turned my “sometimes” list into a revenue generator
My approach to writing emails that feel like coffee chats, not sales pitches
The “Homework for Life” technique to never run out of stories

Key Takeaways for Email Marketers

Unsubscribes = market research, not rejection
Email marketing doesn’t have to be epic—everyday stories connect best
Consistency is more important than perfection
Your audience wants to hear from you—don’t make that decision for them

Whether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying.

Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how.

Connect with Kendra Corman
LinkedIn: https://www.linkedin.com/in/kendracorman/
Website: KendraCorman.com

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