Most business owners know email marketing matters.

So why are so many still avoiding it?

In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company with a long sales cycle, viewed email continuity as one of their most important marketing priorities.

The lesson? Whether your customers buy every few weeks or every few years, staying top of mind matters.

Kendra breaks down the biggest misconceptions business owners have about email marketing, why open rates aren't the whole story, and how simply showing up consistently can make a significant difference in your growth.

In this episode, you'll learn:

• Why email marketing remains one of the most effective marketing channels available

• The real purpose of email marketing beyond clicks and conversions

• Why fear of being annoying is holding many businesses back

• How staying visible helps customers remember and choose you

• A simple action step you can take this week to reconnect with your audience

If you've been putting off sending emails because you don't know what to write, you're worried about bothering people, or you're waiting for the "perfect" message, this episode is for you.

Subscribe to Imperfect Marketing for practical marketing strategies that help you grow your business without chasing perfection.

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