In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences.

Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.

The Problem with “AI Slop”

How businesses are using AI to generate content without reviewing or editing it
Why generic AI-written blogs and posts weaken credibility
What happens when marketing strategy is replaced by automation

AI as a Tool, Not a Replacement

Why AI still needs human insight, direction, and editing
The difference between AI-assisted content and AI-generated content
How AI can save time without sacrificing authenticity

The Power of Human Stories in Marketing

Why personal stories and experiences connect with audiences
How unique moments—like real-life anecdotes—create authenticity
Why AI can’t replicate your quirks, voice, or lived experiences

What Happens When You Trust Your Voice

How Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emails
Why audiences respond to content that feels human and personal
How authentic marketing leads to better results and new clients

Key Takeaways for Marketers

Why strategy and audience understanding must come from you—not AI
The importance of reviewing and editing every piece of AI-assisted content
How to audit your recent marketing to make sure your voice is still present

If you’re using AI in your marketing—or wondering if you’re relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.

AI can help you move faster, but your voice is what makes your marketing meaningful.

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