Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.

In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:

Where are my best clients making buying decisions?

Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.

Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.

In this episode, you'll learn:

Why you don't need to be on every social media platform
How to determine where your ideal clients actually make purchasing decisions
The importance of consistency over constant expansion
How to know when a platform is worth investing your time in
Why your current clients are your best source of marketing research
Practical ways to build a marketing routine that supports your business instead of taking it over

Ali also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.

If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.

Connect with Ali Raymer
LinkedIn: linkedin.com/in/alipicturethistravel
Website: www.peaceandpearltravel.com

If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here