In this episode of In Depth, Brett sits down with Paul Copplestone, co-founder and CEO of Supabase, the open-source Postgres platform now serving more than seven million developers. Before Supabase, Paul launched a Thumbtack-style marketplace in Southeast Asia and co-founded an office-management startup called Nimbus, experiences that taught him to separate fundraising from building and to find product-market fit before blitzscaling. He breaks down how a single tagline change for Supabase unlocked product-market fit, why he runs a fully distributed async team with near-zero attrition, and how he turned PLG signals into a product-led sales motion comped only on incremental uplift.

In today's episode, we discuss:

How changing one tagline helped Supabase go to #1 in Hacker News - an early sign of product market fit
Why Paul ran Supabase like it had only $100K in the bank despite raising real money
How Supabase rode three distinct AI waves, from pgvector to Bolt and Lovable, to Claude Code
Why Supabase built a sales team comped only on the incremental uplift over a control group
What the Toyota production system's "kaizen" taught Paul about unblocking a scaling team

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