Podcast
In Good Company, Louisville
Hosted by Ashley Chamberlain · EN
Success in business doesn't happen alone—welcome to In Good Company!
Join Ashley Chamberlain as she connects with locally based businesses and shares her financial expertise and personal insights to empower entrepreneurs at every stage of their journey. From marketing and leadership to finances and personal growth, each episode delivers actionable tips and inspiring stories to help you take confident steps toward building a thriving business.
Subscribe now and let's grow your business, together!
15episodes
Episodes
Newest firstAll episodes
Melissa Richards-Person: Most Businesses Get Branding Wrong Here Is The Fix
Apr 2101:02:24Tap to summarizeWhat is brand really and why do most businesses get it wrong? In this episode of In Good Company, Ashley Chamberlain sits down with Melissa from Third Arm Consulting to break down what brand actually means and how it drives real growth. From working with major companies like KFC and Papa John's to helping small businesses scale, Melissa shares a simple but powerful framework for turning brand into revenue. In this episode you will learn What brand actually means beyond logos and visuals How to grow revenue without increasing ad spend Why your existing customers are your biggest opportunity How to find your brand DNA How to scale without hiring more people The strategy behind real business growth If you are a business owner trying to grow without burning out, this conversation will completely change how you think about brand.
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Alyssa Campbell: I Built a Business by Trusting My Gut (Not the "Rules")
Mar 3000:58:08Tap to summarizeWhat if building your business didn't look like everyone says it should? In this episode of In Good Company, host Ashley Chamberlain sits down with Alyssa Campbell, founder of Able Assisting, to talk about trusting your instincts, building a business your own way, and redefining growth. Alyssa shares how she: Walked away from a stable job with no clear plan Built her client base through intentional outreach (not social media) Learned to trust herself in business decisions Navigated hiring friends and family And is now evolving into a higher-level operational role This conversation is for anyone feeling stuck, overwhelmed, or unsure of their next step — and ready to build something that actually fits their life. ⏱️ Timestamps 00:00 – Intro 00:30 – Hiring friends & family (breaking the "rules") 02:00 – The challenge of outsourcing email management 05:00 – Building trust within a team 07:00 – "I never wanted to be an entrepreneur" 09:30 – Leaving traditional roles after hitting a ceiling 12:00 – Working in nonprofit & event management 14:00 – Realizing she was already running a business 16:00 – Starting from scratch (no income, high risk) 17:30 – Intentional outreach strategy (handwritten letters) 20:00 – Landing first clients through follow-ups 22:00 – Why working with women is different 26:00 – Systems, processes, and client expectations 30:00 – Why she doesn't use social media for business 34:00 – Her consulting & operational process 40:00 – Transition into fractional COO-style work 45:00 – Louisville Women's Network 52:00 – What clients actually need help with 56:00 – Signs you need operational support 58:00 – Closing thoughts ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow
Transcribe →Jessica Maren: Building Multiple Businesses Without Burning Out
Mar 2800:59:47Tap to summarizeWelcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with Jessica Maren, entrepreneur, author, and marketing strategist, to talk about how business owners can build authentic brands, grow audiences intentionally, and use social media without burning out. Jessica shares how she built multiple businesses, why women entrepreneurs often reinvent themselves throughout their careers, and how identifying the right audience is more powerful than simply building the biggest one. We also dive into: Why niching down matters more than chasing followers How to create a social media presence without burnout The difference between content that feels productive vs content that moves the needle The role of biology and psychology in entrepreneurship The mindset shift that makes public speaking easier This conversation is packed with practical advice for entrepreneurs trying to grow their business while staying authentic. Guest Jessica Maren Entrepreneur • Author • Marketing strategist • Speaker, Founder of multiple businesses and a leading voice in personal branding and digital marketing strategy.
Transcribe →Rena Bennett: How AI Is Changing Beauty, Branding, and Business
Mar 2700:58:28Tap to summarizeIn this episode of In Good Company, we sit down with Rena Bennett, founder of Beauty Nerd, to talk about the intersection of beauty, technology, AI tools, and entrepreneurship. Rena shares how she built a business helping women simplify skincare routines while also teaching practical AI tools that help entrepreneurs save time and create professional branding content. We dive into: How AI photography can replace expensive branding shoots Why simple skincare routines often work better How entrepreneurs can use AI tools without getting overwhelmed The difference between experimenting with tech vs wasting time with it The importance of protecting your time and energy in business If you're curious about AI, skincare, branding photos, or simple systems that help busy professionals, this conversation is packed with practical takeaways.
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Nikki Goff: Building a Mobile Bartending Business in Kentucky
Mar 2001:00:43Tap to summarizeWelcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with the owner of On The Rocks, a mobile bartending and catering company based in Kentucky, to talk about building a business from the ground up in the hospitality industry. She shares how she went from working in restaurants and bartending to launching her own company — and growing it into a full-scale operation with 35+ staff, repeat clients, and expanding services into catering. We dive into: How mobile bartending actually works (and Kentucky liquor laws) Why experience matters more than just "pouring drinks" Scaling a service business with employees The realities of weddings, events, and client expectations Social media challenges as a business owner Building a brand through reputation and referrals Managing growth while staying hands-on This episode is a behind-the-scenes look at what it really takes to run a hospitality-based business. Guest On The Rocks (Owner) Mobile Bartending & Catering Company – Kentucky 8+ years in business 35+ staff members Services: Mobile bartending, event staffing, catering Timestamps 0:00 Intro 0:15 What is On The Rocks? 0:50 Mobile bartending explained 1:30 Kentucky liquor laws (dry hire model) 2:30 Why clients need bartending services 3:00 Managing alcohol safety at events 4:00 Going beyond bartending (event support) 6:00 Wedding industry insights 8:00 Transition into catering 10:00 Early career in hospitality 11:30 Starting the business 12:30 Challenges in the beginning 14:00 Taking risks with financial security 16:00 Parenting and entrepreneurship 18:00 Building a team and company culture 20:00 Biggest challenges of owning a business 22:00 Doing everything yourself early on 24:00 Social media struggles for business owners 26:00 Delegating and hiring help 28:00 Family involvement in the business 30:00 Expanding into corporate and distillery events 32:00 Daily operations and workflow 34:00 Networking and chamber involvement 36:00 Farm life and work-life balance 39:00 Travel and lifestyle goals 43:00 Creating experiences for clients 47:00 Why presentation matters in events 50:00 Handling client expectations and flexibility 54:00 Booking process and client communication 58:00 Scaling and future growth ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow
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Misty Lynch Explains Why Money Stress Isn't About Math — It's Mindset
Feb 2700:50:33Tap to summarizeIn this episode of In Good Company, I sit down with Misty Lynch—a Certified Financial Planner (CFP) and the host of Demystifying Money—to talk about the real reason money feels so stressful (especially around tax season), how social media warps financial expectations, and what it actually takes to build confidence with money. We get into the messy middle: feeling "behind," comparing your life to highlight reels, and why people want a "one-stop shop" for financial advice even when it doesn't exist. Misty also shares her personal story—what it was like to have financial stability, lose it, and how that shaped her mindset and mission. If you've ever wondered: "Am I behind?" "Do I have enough?" "Why does money trigger so much stress?" "What should I actually do first?" …this one will help you breathe and get a practical next step. Guest: Misty Lynch — Certified Financial Planner (CFP), Sound View Financial Advisors, host of Demystifying Money Websites mentioned: mistych.com • mistylynch.com • cfp.net • millionstories.com Misty Lynch — CFP / financial planner; runs Sound View Financial Advisors; hosts Demystifying Money ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com...
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From Homeless to HVAC Business Owner | Donnie Satterly's Real Story
Feb 1901:12:40Tap to summarizeSUBSCRIBE FOR MORE Hey there my Biz Besties 👋 Welcome back to In Good Company, where real entrepreneurs share real growth stories. This episode is raw. We sit down with Donnie Satterly, owner of Your Best HVAC, who opens up about: Being homeless after a divorce Sleeping in his truck Eating peanut butter crackers just to get by A 480 credit score Rebuilding his life from scratch Starting his HVAC business with no backup plan Why he refuses to upsell customers Why reputation is better than marketing Building rental property wealth Learning discipline in the Marine Corps And how his wife helped change everything Donnie shares how he quit his job without a plan… and built a real company through grit, referrals, and doing the right thing. He doesn't run ads. He doesn't buy reviews. He builds trust. If you're an entrepreneur, contractor, small business owner — or just someone rebuilding — this episode will hit home. Drop a comment below: 👉 What's the hardest season you've ever pushed through? Like. Subscribe. Share. 👤 GUEST INFO Donnie Satterly Owner of Your Best HVAC Marine Corps Veteran Real Estate Investor What he does: Runs a family-owned HVAC company focused on honest service and long-term customer trust. ⏱️ TIMESTAMPS / CHAPTERS 00:00 – Intro: Real Growth Stories 02:10 – Doing All His Own Marketing 04:30 – How ChatGPT Changed His Content Game 07:45 – Making More in Real Estate Than HVAC 10:15 – Cash-Out Refi Strategy Explained 14:00 – 10 Years in the Marine Corps 18:30 – Homeless After Divorce 22:10 – Sleeping in His Truck in the Cold 26:45 – The Woman Who Changed Everything 32:20 – From 480 Credit Score to 800 36:00 – Buying His First Rental Property 40:15 – Quitting His Job With No Backup Plan 44:00 – BNI Helped Launch the Business 49:30 – Why He Refuses Commission-Based Techs 54:10 – The Private Equity Problem in HVAC 58:00 – Free Second Opinions & Building Trust 1:03:00 – Being a "Sticker Bandit" (Smart Branding) 1:07:00 – Why Reputation Is Everything ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow
Transcribe →Authentic Carpentry: Jake Fabish with Client Journey, Design-to-Build, and Remodeling Without Chaos
Feb 1300:34:55Tap to summarizeReal remodels aren't won with Pinterest pics — they're won with process. In this episode of In Good Company, we sit down with Jake Fabish of Authentic Carpentry to talk about what actually makes a renovation feel good for the homeowner: nailing the client journey, solving the "why is this taking so long?" pain, and using design + 3D walk-through renders to help clients experience the space before demo even starts. Jake breaks down how Authentic Carpentry builds trust through upfront design, fixed-price proposals, and project management that lets clients stop living in sawdust — while still getting a result that fits their real lifestyle (kids, dogs, hosting, work-from-home, all of it). Jake Fabish — Authentic Carpentry Jake Does Design-forward remodeling + additions + full-house renovations with integrated project management and 3D visualization.
Transcribe →From Civil Engineer to Full-Time Creator: Carl Armijo's Real Estate Media Playbook
Feb 1301:00:25Tap to summarizeIn this episode of Inca Company, I sit down with Carl Armijo — founder of Carl Armijo Photography and Louisville Real Estate Images — to break down how he built a real estate media business that photographed nearly 1,000 homes in a year, why he refuses weddings and family portraits, and what it actually takes to scale a local service business without losing your mind. Carl's path is wild: he started in civil engineering and spent 11 years traveling for a Fortune 100 general contractor across 10 states, then left the corporate world and went full-time into real estate media during the pandemic. We talk niching down, building systems as things break, why speed matters (especially with higher-end clients), how he uses tech like a tool (not a personality trait), and what it looks like to run two businesses at once — including Louisville Cleaning Pros. If you're building a service business in 2026 — or trying to figure out what to focus on (offers, pricing, systems, or marketing) — this episode will help you think clearer and move faster. FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow
Transcribe →The Truth About Owning Multiple Businesses
Jan 2900:43:47Tap to summarizeOwning multiple businesses sounds like freedom… until you're living it. In this episode of In Good Company, Ashley shares the truth about owning multiple businesses, what actually transfers when you start a second business, and what no one warns you about before buying a business or adding another revenue stream. * Ready to master your finances? Download your FREE Cashflow Calculator today: chamberlainandgoodcompany.com/cashflow Connect with Ashley Chamberlain: Website: https://chamberlainandgoodcompany.com Facebook: https://www.facebook.com/chamberlainandgoodcompany Instagram: https://www.instagram.com/chamberlaingoodco/# LinkedIn: https://www.linkedin.com/in/ashley-chamberlain-385029266/ YouTube: https://www.youtube.com/@InGoodCompany-1 Keywords: owning multiple businesses, portfolio entrepreneur, starting a second business, buying a business, women in business, entrepreneurship, business burnout, CEO mindset ______________________________________ Have a question or topic you'd love us to cover? Drop a comment below—we'd love to hear from you! * Don't forget to like, share, and subscribe. * If you're enjoying the show, leave us a review—it helps us reach more listeners like you! Music Credit: "Do Over" by Richard Chamberlain Released by ℗ Listen Records on November 10, 2023 Provided to YouTube by DistroKid https://www.youtube.com/watch?v=nxl1MAeakTY
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