Between the rise of AI and its ability to "clone" a coach, the whiplash of being on Threads and finding out your fave coach is kinda a Mean Girl, and the fall of celebrity coaches, there seems to be a crack in the coaching space.

What's ACTUALLY going on? And perhaps most importantly, what's next?

I share some off-the-cuff thoughts on how I see the online coaching landscape evolving in the coming months (and years tbh!)

My predictions include pivoting to totally unexpected offers, the continued surge of IRL experiences, longer programs, "underground visibility", redefining what enough is, going back to school, and how building institutions ourselves could be the key to staying power.

What do you think? Slide in my DMs and let me know or tag me on socials with your thoughts, I have a feeling this is a bigger conversation to be had amongst all of us...

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